thailand bcom
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FACTS AND STATISTICS
Location: Southeastern Asia, bordering the
Andaman Sea and the Gulf of Thailand,
southeast of Burma
Capital: BangkokEthnic Make-up: Thai 75%,
Chinese 14%, other 11%
Religions: Buddhism 95%, Muslim 3.8%,Christianity0.5%, Hinduism 0.1%, other 0.6%
(1991)
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LANGUAGE
Main language is THAI.
Other languages spoken in Thailand areChinese, Lao, Malay and Mon-
Khmer.
English use is becoming more prevalentin government and commerce. English
is also being taught as a secondlanguage in secondary school anduniversities.
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ETIQUETTE & CUSTOMS
Meeting Etiquette
The wai is the traditional form of greeting, given by the person of
lower status to the person of higher status.
Thais generally use first name rather than surnames, with the
honorific title Khun before the name. In Thai culture, generally you should wait for your host and hostess
to introduce you to the other guests.
Gifting Etiquette
If invited to a Thai's home, a gift is not expected, although it will be
appreciated.
Gifts should be wrapped attractively, since appearance matters.
Bows and ribbons add to the sense of festivity.
Appropriate gifts are flowers, good quality chocolates or fruit.
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Do not give marigolds or carnations, as they are
associated with funerals. Try to avoid wrapping a gift in green, black or blue as
these are used at funerals and in mourning.
Gold and yellow are considered royal colours, so they
make good wrapping paper. Gifts are not opened when received.
Money is the usual gift for weddings and ordination
parties.
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DINING ETIQUETTE
If you are invited to a Thai's house:
Arrive close to the appointed time,
although being a few minutes late
will not cause offence.
Check to see if the host is wearing
shoes. If not, remove yours before
entering the house.
Ask another guest to confirm the
dress code.
A fork and spoon are the usual
eating utensils. However, noodlesare often eaten with chopsticks.
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SOCIETY AND CULTURE
THE WAIRaising both hands, palms joined
with the fingers pointing upwards as
if in prayer, lightly touching the body
somewhere between the chest and the
forehead, is the standard form.
Thais respect hierarchical
relationships.
When Thais meet a stranger, they will
immediately try to place you within a
hierarchy so they know how you
should be treated
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BUSINESS ETIQUETTE
Relationships & Communication
Thais prefer doing business with people they respect. Relationships
develop slowly and do not flourish after one meeting; it may take
several meetings.
Always be respectful and courteous when dealing with others as this
leads to the harmonious relationships necessary within business.
Thai communication is formal and non-verbal communication is
often more important than verbal communication.
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Appointments are necessary and should be made one month in
advance.
You should arrive at meetings on time as it signifies respect for the
person you are meeting, AS PUNCTUALITY IS A PERSONAL
TRAIT.
Always send an agenda and material about your company as well as
data to substantiate your position prior to the meeting..
Remain standing until told where to sit. The hierarchical culture has
strict rules about rank and position in the group.
Written material should be available in both English and Thai.
You must be patient.
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THAICONDUCT
Thais place great emphasis and value on outward forms
of courtesy such as politeness, respect, genial demeanour
and self-control .
It is a non-confrontational society, in which public
dispute or criticism is to be avoided at all costs.
Openly criticizing a person is a form of violence as it
hurts the person and is viewed as a conscious attempt to
offend the person being rebuked.
Loss of face is a disgrace to a Thai so they try to avoid
confrontations.
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DRESS ETIQUETTE
Business attire is conservative.
Men should wear dark coloured conservative
business suits.
Women should wear conservative business suits
or dresses. Women need not wear hosiery. Since Thai's judge you on your clothing and
accessories, ensure that your shoes are always
highly polished.
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DRESSINGLOOKSLIKE:
Traditional dressing Business dressing
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BUSINESS CARDS
Business cards are given out after the initial handshakeand greeting. In theory, you should give your card to the
most senior person first.
It is advisable to have one side of your business card
translated into Thai. Using your right hand, deliver your business card so the
Thai side faces the recipient.
Look at a business card for a few seconds before placing
it on the table or in a business card case. As in mostAsian countries, it is polite to make some comment about
the card, even if it is only to acknowledge the address.
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BUSINESSCARDSSAMPLE:
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KOB KUN MAK(THANK YOU VERY MUCH)