the answer is
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The answer is. “. ”. CHOSUN UNIV. Broadcasting & Journalism. VS. 조사 , 분석 Why. 결론 What. 전략 How. 타인 권유 의향성 , 광고 선호도 UP. Yepp Creative ‘ Do you like music ? ’. Presentation map ( 전개 모형 ). 시장분석 – 국내시장 점유율. Yepp 시장 점유율 23% 2 위. i-river 시장 점유율 56% 1 위. - PowerPoint PPT PresentationTRANSCRIPT
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The answer is.. CHOSUN UNIV. Broadcasting & Journalism
Do you like music?
Presentation map ( )
Do you like music?
: 2005. 3 Yepp 23% 2i-river 56% 1< Research & Analyze >
Do you like music?
22 * 50g * 40 * FM * * 1.2LTPSLCD
I-river H10Jr
23 * DNSe * USBHOST, * , * & * * & * FM &
YEPP T-8 Yepp !< Research & Analyze >www.interpark.co.kr
Do you like music?
1 10 2, 20 Target age UP!YEPP Retargeting 2 - Retarketing 20 - 1 20 < Research & Analyze >
Do you like music?
Pixel ( )I river ( ) MP3 1 < Research & Analyze > i-river , ()
Do you like music?
1. MP3 2. MP3 75% 84% 56% 41%i-riveryeppI audio : , 120 80 17% 64% 11% 8%i-riveryeppI audio3. MP3 32% 24% 16% 14% 10% 4% (,)< Research & Analyze >
Do you like music?
4. 5. 16% 74% 5% 8%i-riveryeppI audio : , 120 80 32% 57% 7% 4%i-riveryeppI audio [ ], [ ] < Research & Analyze >
Do you like music?
Do you like music?
: , III YYY
Do you like music?
STOW A/S Global Marketing , 10 1 , MP3 MP3 2 MP3 , PMP , !!< Research & Analyze >
Do you like music?
Re-Positioning !! Conclusion i-river i- river
Do you like music?
Yeppi-river
30 20 10 256M512M1GYepp i-river30 20 10 256M512M1GBeforeAfterRe-Positioning Yepp < Strategy >
Do you like music?
BeforeAfterRe-PositioningMP3 20 5 PLANRe-Positioning102030 102030IY102030 102030IY< Strategy >
Do you like music?
TARGET/
* 19~27 * ,
* , * * , * Speed, Multimedia, MobileDigital Nomad
* * *
LIFE STYLE - - ISSUE
Do you like music?
B/S (Before Service) A/S (After Service ) i- river A/S upgrade , !< Strategy >
Do you like music?
1 2
( , ) MP3 Brand SP . ( , )ADAD+SPYepp
1 SP < Strategy >
Do you like music?
< Strategy >
Do you like music?
LUXURYOLDCOMMONSUN-SET
PREMIUM NEWSPECIALSUN-RISE
i-river Creative < Strategy >
Do you like music?
, Yepp Concept KeywordDo you like music ?Do you like music ? Yepp
MP3
MP3 ?
The answer is Yepp~!
Do you like music?
Target Audience(20 )
20 * Light TV User(4 )
* CATV, Sky Life
* 20
* Trend
* 40%
*
* TA < Strategy >
Do you like music?
Rate timevehicleStatisticT V -30%20%10%10%30% program 9~10 . program 9~10 .X CyworldDcinsideNexenOngame EcoleMaximMovieweek , 3 PPL < Strategy >
Do you like music?
Yepp Yepp (Audio)(Video) Yepp Play ~Yepp
Do you like music?
Do you like music?YEPP!! Yepp
Do you like music?
(Audio)(Video) Yepp Play ~
DO you like music?
Do you like music?YEPP Yepp Yepp Yepp
Do you like music?
Do you like music?
Do you like music?
Do you like music?
Thank you for listening!Q & A