the great american roofing company us

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If you haven't had your roof inspected recently, we're here to help. Maintaining your roof is a low-cost way of ensuring that your home – and your family – stay safe.

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Page 1: The Great American Roofing Company US
Page 2: The Great American Roofing Company US

• We are a 47 year old company which started as family owned Byrd Roofing in New Jersey

• We changed the name to “The Great American Roofing Company” in 1975

• We started Selling Franchises in 2003• Five years later we had over 15 franchisees in 10 states We

are currently building our affiliate base nationally.

History of The Great American Roofi ng Company

* Don’t let the word Franchise scare you! Read on to discover how we’ve changed!

Page 3: The Great American Roofing Company US

Recent History

In 2008 a group of investors bought the TGARC trademark and marketing systems with a plan to change the direction of the company and set it on the fast track to national success.

How?

1. Suspend franchising temporarily and set up affiliate partnerships

with local contractors instead on a path to franchise ownership

1. Offer affiliations at a much lower price and give most of the initial

investment back to the affiliate by way of training, labor, and

marketing

2. Build the TGARC national brand into a recognized household name

3. Help others reach their own business, personal, and career goals

4. Add a lot more value and support for their affiliate partners

5. Expand into all other arenas of home improvement

Page 4: The Great American Roofing Company US

TGARC is a national network of local and regional contractors uniting together under one national brand to provide credibility, support, and value to each other.

We instill peace of mind for the consumer by providing our affiliate contractors with national branding, consulting, inspections, and quality control processes to insure proper installation as well as an unsurpassed national service program.

What is…

Page 5: The Great American Roofing Company US

National Vs. Local Branding

1 - National branding holds more credibility with the average consumer because of national coverage and exposure

2 - National branding outlives the local business – Consumers are protected if local companies fail or perform poorly

3 - A national company and brand converts more commercial jobs

4 - Local companies provide for a more personal relationship between business and consumer

5 - Local companies can supply a level of comfort and trust just by being local – they are usually easier to deal with

The Great American Roofing Company is the perfect blend of all of these!

Page 6: The Great American Roofing Company US

TGARC – Local Contr ctors United under one National Brand

* This Graphic shows only a few affiliates per state – we plan to have 10-15 and 30-50 rural affiliates per state

Page 7: The Great American Roofing Company US

TGARC Franchise vs. Affiliate (Then) (Now)

Franchise:

• Cost - $35,000-$50,000 and at least ($25,000 liquid capital for mailers)

• Had to use “The Great American Roofing Company” name and branding exclusively

• Had to follow rules and regulations of FTC (Federal Trade Commission)

• Made It tougher to do anything other than roofing

• Only had the residential marketing and direct mailer system

Page 8: The Great American Roofing Company US

Benefits of TGARC Affiliation:• A lot more value for less $ – 75% is returned through training, labor & mailers• Continue to operate under your own company name and show affiliation with “The Great American Roofing Company”• Keep original business structure in place and only add “TGARC” as a separate profit center and marketing systems• Receive residential & commercial marketing systems, internet marketing system (website & SEO), business building support network, and other lead and business building programs

Page 9: The Great American Roofing Company US

What will TGARC do for you?We will build a support network to help you build your business!

Territory Sales

Manager

Affiliate (you)

Regional Sales

Manager TGARC CorporateSupport &

Training

2 GAF Certified

Roof Installation

Subs

2 Roof Cleaning

Subs

State Commercial Sales Team

Conklin Commercial

Training

TGARC Web Development

& SEOTeam

Residential Mapping Agents

Fischer Sips Panel

Training

Our company grows only as your company grows!

Page 10: The Great American Roofing Company US

What else will we do for you?

How about a time tested and proven direct mailer system to bring you 100’s of residential roofing jobs as well as other work all with full support and training!

This System...

• Provides a database of residential single family detached homes that are currently in need of a new roof , roof repairs, or roof cleaning• Allows you to send out thousands of written quotes, on a regular basis, to home owners in your affiliate territory who are listed in this national database• Gets a foot in the door through roofing that leads into all other home renovation services including room additions• Provides proprietary marketing tools and procedures that bring a 3-5% consumer response (other direct mail systems average ½ – 1% response rates)• Has given our affiliate contractors 50% of the market share for new roofing jobs in the neighborhoods we market (their competitors collectively share the other 50%)• Is the best pre-storm direct marketing system in the marketplace today!

Page 11: The Great American Roofing Company US

Anything Else?We will provide you with a customized website that...• Will easily be found in Google and other Search Engines as well as Local Search for your specific city• Will provide well written content and call-outs to help pre-sell your services to current and potential customers• Will have a customized design to incorporate your business logos, branding, and contact information• Will include branding and linking to the TGARC corporate site allowing for national exposure as well as local exposure• Will provide a system for accepting online quotes for your customers

Page 12: The Great American Roofing Company US

Still More?TGARC Commercial Sales teams are selling commercial roof jobs in every major and rural market through out your state and setting up joint ventures with our affiliate partners who cover the territories where these jobs are located.

National and regional sales teams are selling to larger national and regional chains with locations in many areas also covered by our affiliate partner contractors

We are building a network of certified commercial sub-contractors to support our affiliate partners

Our Affiliate partners will also receive full commercial training in Kansas City by our national supplier

www.conklin.com

Page 13: The Great American Roofing Company US

Okay, here’s one more major add-on!

Structural Insulated panels for building energy efficient additions, garages, and sun rooms

* Once you are through the door with roofing, you can easily promote room additions or other SIPS related products – 2 SIPS room additions will pay for your affiliate investment

Page 14: The Great American Roofing Company US

We’ll just keep on adding!

Other Programs to add value and business for our Affiliate Partners

Page 15: The Great American Roofing Company US

What we are not!We are not a lead generation company We provide programs that get customers calling you, not you calling them.

We do not sign every contractor who wants to join our network We have limited territories in each major market area, sometimes only one. We have to be selective about who we choose to work with as our success is based on the success of our affiliate partners

We don’t provide the consumer with the names and phone numbers of multiple contractors The consumer is only given the name and number of the affiliate contractor who has rights to the territory where the job is located

We do not sell websites or Search Engine Optimization servicesOur affiliates are provided these services as part of our business building programs and as a way for TGARC to build our national exposure and branding

We do not sell Marketing SystemsYes marketing is a major part of who we are and we are very good at it, but more importantly, we work along side our affiliate partners to help build their business

We do not make our money by selling affiliationsOur income is made through affiliate participation fees which are a small percentage of the gross sales received through the TGARC systems and programs – the majority of the initial affiliation investment is returned to the affiliate – Our success depends solely on the success of our affiliates!

Page 16: The Great American Roofing Company US

Full Affiliate vs. Rural AffiliateWhat is the difference?

This presentation outlines the entire business building package offered to each full affiliate. A Full Affiliate Territory is in a larger city and will have a minimum of 75,000-100,000 single family detached homes and numerous commercial sites

A rural affiliate covers a smaller outlying territory (15,000 – 25,000 single family detached homes and limited commercial sites). In order to offer an affiliation to a contractor in one of these smaller areas we provide a limited Rural Affiliate package which includes the following:

• Residential marketing system with 2 full days of mapping and 2500 mailed quotes

• TGARC/Conklin training provided by TGARC - within driving distance of each rural affiliate territory

• Business listing on TGARC’s corporate website with the option to receive a full TGARC website with search optimization at a discounted rate

• Commercial roof jobs and joint ventures with TGARC representatives

Page 17: The Great American Roofing Company US

The Big Picture

1 - A TGARC Territory sales manager meets with qualified contractors in each major market to find affiliate partners and to lock them into territories

2 - Each new affiliate partner pays a small deposit to lock in their territory and is invited to participate in TGARC training ASAP

3 - Prior to full training, a detailed overview of programs and services will be provided, a decision to continue will be made, and an affiliate contract and confidentiality agreement will need to be signed. The Affiliate will then need to make an initial payment in order to get full training on the proprietary TGARC residential marketing and mapping systems and for their territory support team to be set in place.

Page 18: The Great American Roofing Company US

TGARC Springs into Action!

• TGARC residential mapping agents spend 3-10 days mapping neighborhoods in your new affiliate territory, upload mapping data to the national database, and mail out the first 5000 quotes to home owners in need of a new roof or roof repairs in your companies behalf – another 5000 mailers will be printed for the second phase mail out

• TGARC sales teams are set in place to immediately start canvassing, marketing, and soliciting commercial roofing bids in your affiliate territory, after the mapping process in completed – this can only happen when we have your license and insurance in place

• TGARC Web Development team will contact you in order to receive your company’s graphics, images, branding, and other information to begin development of your custom website and begin optimizing it for the search engines and local search

• Sub-contractors for roof installation and roof cleaning are contacted and set in place

• Territory and Regional managers will work closely with you to ensure all your questions are answered and a strong business relationship is developed

At this point

Page 19: The Great American Roofing Company US

Within 3-6 months of Affiliate sign up:

2-3 phases of quotes have been mailed, customers are calling you, installations are being scheduled and completed

Your website is live and is beginning to pull in highly targeted traffic of consumers in need of roof repairs and other home renovation services

Commercial and joint venture roofing jobs are being sold and installed

Page 20: The Great American Roofing Company US

TGARC annual sales goals per Affiliate Territory(Est. net profit to affi liate after labor & materials)

Fifty (50) – Residential Re-Roofs @ $1,800 ea. ($90,000)

Fifty (50) Roof Repair Jobs @ avg. of $500 ea. ($25,000)

One Hundred (100) Roof Cleaning jobs @ $200 ea. ($20,000)

Misc. Add-ons i.e. Gutters, Windows, Siding, Paint ($30,000)

Eight (8) Fischer SIPS – Room Additions @ $7,500 ea. ($60,000)

Six (6) Conklin - Full Commercial Installations @ $ 12,500 ea. ($75,000)

(Total : $300,000)

Page 21: The Great American Roofing Company US

Sounds Good! So Now What!?1. All we need up front is a $2,500 deposit to lock out your territory until you

can get to training (Deposit is fully refundable should you decide to opt out and the territory will be awarded to another contracting company in your area)

2. We need to schedule your TGARC training, provide you with a detailed overview of TGARC programs, sign a confidentiality agreement, sign an affiliate contract, collect a payment for training and territory set up or full payment if that option is chosen, and get you fully trained in the residential mapping and marketing system

3. Once payment is received we will immediately move into action, setting in place, mapping agents, sub- contractors, web development, commercial training, SIPS training, and begin selling commercial jobs in your affiliate territory

Page 22: The Great American Roofing Company US

What would it all cost if packaged separately?

Previous cost for a TGARC franchisePrevious cost for a Cert-A-Roof franchiseConklin buy-in and trainingFischer SIPS Structural Panel ProgramCustom Website fully optimized for search engines and local search

Total Value of all included programs

$50,000$27,500 $3,500$15,000 $7,500

$103,500

Relax – We’ll let you have it all for much less!

Page 23: The Great American Roofing Company US

What is my initial Investment?$2,750 to purchase and lock in your Affiliate Territory (fully refundable)

After a detailed overview of the TGARC/Conklin Programs, new affiliates will sign a territory contract, a confidentiality agreement and make another payment of $5,500 for TGARC/Conklin trainings and to set in place their territory support and sales teams. And receive 5,000 mailers for manual distribution

A payment of $5,500 will be needed to start mapping the residential neighborhoods in your territory, set up the database for the residential marketing systems and mail the first set. A final payment of $2,750 will be needed for the final 5,000 mailers 15,000 mailers -$16,500

The TGARC Team will begin marketing with you for commercial and residential jobs to assist you in recouping your TGARC mailer purchases and develop capital to complete the path to franchise ownership, thus reducing royalty costs and mailer costs to mail more and make even more money, a joint venture process is available to help pay for full affiliation and eventual franchise ownership

*If you buy your mailer and affiliate package on the second visit by your TGARC rep., you will receive a $7,500 discount on your eventual franchise conversion. Two room sales or one good sized commercial roof install will pay for all of your services!

Page 24: The Great American Roofing Company US

What is my initial Investment? Rural Affiliates

A smaller town affiliate will be required to put down a $1,250 deposit to purchase and lock in their affiliate territory. Fully refundable if you change your mind in three days.

After a TGARC/ Conklin overview and decision to join has been made, another $3,000 will be needed for full training and territory set up. You will receive 3 full in-field training days.

A payment of $1500 will need to be made in order to send out first 2500 mailers, at your discretion, to residential home owners for a total investment of $5,750.

We offer terms and conditions for your rural program if needed. $1,250 down and $600 a month for six months, interest free, and mailer requirement in 90 days.

Page 25: The Great American Roofing Company US

Sorry! Affiliate territories are limited!

• We are setting up very limited affiliate territories in every major market as well as limited affiliations in many smaller rural areas.

• These territories are based on the number of single family detached homes in an area – 75,000-100,000 minimum per affiliate territory

• We need contracting companies that are licensed and insured and can handle the work that we provide – we will provide added support

• We will conduct a brief interview to determine whether your company is a good fit for TGARC

• Please don’t put this off – It’s a great opportunity!

Page 26: The Great American Roofing Company US

For additional questions, to schedule an interview, or to make a deposit please contact the territory sales agent that provided you this presentation

Again, please don’t delay as territories are limited and are filling up quickly

We look forward to working with you and helping you to grow your business!

Ball’s in your court