The Mall of the

Future

LeeAnn Bushmaker

Kyle Kirby

Ashley Luke

Elizabeth Olds

Brittany Schmidt

Kelsey Votis

Rachael Wilinski

www.1000lonelyplaces.com

Within the next 25 years, the mall of today

will morph into a futuristic building that

contains everyone’s wildest dreams.

Shoppers will no longer go simply to

purchase something, but to enrich their lives

with a memorable experience.

Overview

Past Malls

Present Malls

Structure/Shape Transportation

Money

Types of Stores

Food Recreational Activities

Technology

Demographic

What is Happening Now

…to BLOW ME AWAY!

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From BLAH…

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energyandmotivation.com

Past Malls Also known as “fairs”

Outside

Began in Middle Ages

Pre-United States

Ancient Greece

Palais Royal, Paris

Jerusalem Bazaar

Istanbul’s Grand Bazaar

England

1819-London’s Burlington Arcade

One of the earliest retail shopping arcades

1851-Crystal Palace Exhibition

Walled and roofed in “crystal” glass

Much like the modern mall

From “A Brief History of Malls” by Keith T. Jackson

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en.wikipedia.org

Past Malls in America

1946-Only 8 shopping centers

2005-47,835 shopping malls/strips

Limited technology

Southdale Shopping Center

1956-Opened in Edina, Minnesota

Oldest enclosed, climate controlled

679,000 square feet

1st major planned mall

1949-Raleigh, North Carolina

From wiki.answers.com and “A Brief History of Malls” by Keith T. Jackson

Present

Many countries have adopted the shopping mall

Extensive free parking lots

Cash, check, and credit cards used

Main “anchor” department stores

Cruciform shape

Many vendors

Designated food court

Located in suburban areas

Technology implemented

Teens and elderly prominent

Outside, inside, and underground

Montreal and Osaka

www.bonjourquebec.com

On to the Future! Bigger, Better, More!

Our proposal for the future:

Different structure and shape

In-mall transportation

Money dealt with differently

Similar stores

A revolutionized dining experience

Many more things to do than shop

Much more technology implemented

Different people

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Structure/Shape

Cross shape discontinued

Large circular mall center

Centralize the mall Cohesiveness Many available options

Build UP not out “Architects of RTKL envision one scenario in which

vertical mixed-use development is predominant.”

Floors Organized by genre of stores

“RTKL associates foresee retailers clustering

according to their lifestyle, not their price point.”

Not including first floor, miscellaneous Ex. Teen wear, furniture, shoes, etc.

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From retailtrafficmag.com

Transportation

Stairs

Obsolete

Elevators and escalators preferred

Moving walkways

Somerset Mall in Troy, MI

Gaps at each store

Parking

Valet

(Arizona, Dubai, and more)

Parking structures

From North Metro Detroit Restaurant Guide and www.americanvalet.com

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Money

Touch Screen Cash Registers:

Improved security Allows for finger print scanning

Multifunction locks

Offer drawer status reports

“Everything in the cash drawer is designed to reduce tampering, unauthorized opening, and theft. Today’s computer based POS service systems are designed to speed up check out, reduce error, and improve customer service.”

Video http://www.trendhunter.com/trends/touchscreen-cash-

register

www.topperworld.net

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www.123rf.com

www.creditcards.com

Money

Credit Cards

Average credit card holder has 3.5 cards

Average card holder uses a credit card 119 times a year

Federal Reserve reports that credit cards are used

more than 20 billion times a year in the U.S. alone

Number of credit cards in circulation is increasing

U.S. Census Bureau: in 2000 159 million, 2006 173

million, and projected 2010 181 million credit card

holders

www.goodhousekeeping.com

www.a-bsolutions.com

www.trendhunter.com/trends/touchscreen-cash-register

www.indexcreditcards.com

Types of Stores Brands will be generally the same, not too

many new stores/brands Ex. Buckle, American Eagle, Hollister, Ambercrombie and

Fitch, Aeropostal, Shopko

Pet stores, grocery stores, Wal-Mart, service centers, banks, title loan offices, post offices, job centers and auto shops “one stop shop”

Vendors will be eliminated entirely

Integrated into their own stores

gainesvillealachuafl.blogspot.com occulude06.tripod.com

shopgala.com

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fashionatheart.onsugar.com

photobucket.com

www.printablecoupons.us

www.free-extras.com

www.albuquerquewebmall.com

www.printablecoupons.us

Food

Food establishments will be set up on different floors and areas for easier access while shopping

More restaurants, not just “fast food” Ex. Applebees, Olive Garden, Cheesecake Factory,

Red Lobster, etc.

Types of food offered will expand

Video http://aca.ninemsn.com.au/article/8262057/food

-courts-of-the-future

Food

Touch screens and digital ordering Foodparc designed by Syd Mead

Improved atmosphere Francis Loughran said, "The food court planned for

Gardens Shopping Mall will be unlike any other in the Middle East. With only the highest quality of food and service, we expect that our court will surpass people's expectations of the whole "food court" experience in general. With delicious food and a memorable ambience and atmosphere, a visit to the food court will be an overall aesthetic delight for the senses."

www.fastcodesign.com www.tuvie.com http://www.ameinfo.com/44429.html

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Recreational Activities

Movie Theater

Theme Park

Fitness Center

Seasonal

Experiences

Salon

Spa

Medical Needs

Aquarium

Zoo

Music

Car Dealership

Bowling Alley

Church

Day Care

Housing

Recreational Activities

Salons Housing

beyondevents.net

Medical Needs

Recreational Activities

Theme Park

Movie Theater

Seasonal

Cars

Aquarium

pesonal.psu.edu skycity2.blogspot.com

www.orangeacres.net

www.advanced-aquariums.com www.northernillinoisstreeters.org

Technology

Add convenience, choice, and social networking

Not trying to eliminate sales person

Make shopping more interactive

Adidas Interactive Wall

More browsing options

See shoes even if not in stock

Live Twitter and Facebook feeds

See reviews of the products

Can buy right from wall

Get shoes from store or shipped to your home

www.fastcompany.com Money.cnn.com

Technology Facebook Mall

50,000 retailers

All purchases in one cart

Went live on February 24, 2011

“The Shopping Mall on Facebook is where online shopping gets truly social,” said Christian Taylor

www.theatlantic.com www.webpronews.com

therealtimereport.com

www.googleplus-vs-facebook.com

Technology

Credit card for the blind

By Kwon Ki Nam

Can check payment amount straight from the card.

Sum displayed in Braille

Fingerprint recognition instead of signature

Voice recording states products being purchased

HelloTag

RFID tag

Sound recording tells consumers the size, price, material, etc. of an item

Main device used as microphone

Press button to hear information

For Elderly and Impaired

www.tuvie.com

Technology Robot Harvester

Self-driven robot

Gathers garbage in shopping malls

Diagonal sweeper-collectors

Moves items to designated disposal areas

Two web cameras and sensors

Detects where trash is in mall, how big it is, and where to put it

www.tuvie.com

Technology FitBots

Robotic mannequins

Enter the dimensions

and the FitBot will show

you what the product

will look like on your

body shape

Match 85% of all women

shoppers

Relieves stresses and

uncertainties of

shopping online

www.tuvie.com

Technology

Z-Cart

Designed by Mete Mordag

Different storage areas for different items

Main body-removable baskets and bags. Expandable

Top-basket/bag hanger

Rechargeable scooter in cart to cart around consumer

Stopping lights, brakes, battery life display, accelerator in handle bars, infrared distance detectors

Shopping Carts

www.tuvie.com

Technology

Easy Way Self-checkout e-shopping

cart

Uses radio frequency identification (RFID)

Displays Information about the

purchased items

Information and advertisements about discounted items when near them

The price of items when placed in cart

Adjustable with a lot of storage

Shopping Carts

www.tuvie.com

Demographic

All races of people

All age groups

Both age and racial groups will typically be

seen in cliques and self-segregate themselves

Many more families will be seen because of

more entertainment and the mall will become

a “one stop shop”

More activities aimed at teens and the elderly

arenotalone.com

paranormalromantics.blogspot.com

What is Already Happening

Dubai, United Arab Emirates Aquarium and underground zoo

Ice- Skating arena

Shopping arena

The promenade

Caffeine

Spas & Saloons

Multiplexes

The Waterfall

Fashion Avenue

Kidzania

www.1000lonelyplaces.com

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What is Already Happening

Bangkok, Thailand

Siam Paragon

Opened December 9, 2005

Caters to wealthy and foreigners

One of the Biggest in Southeast Asia

15 Movie Theaters

Bowling Alley

Opera House

Aquarium (Ocean World)

Art Gallery

Brand Name Clothing Stores

Ferrari Car Dealership

Food Gallery

Gourmet Food Halls

International Food

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In Conclusion…

The mall of the future will continue to change and grow. With new ideas and technology constantly coming to fruition, some facets of the futuristic mall cannot yet be grasped. Changes made in the past and present will indefinitely shape the future of the shopping mall; therefore, they must be recognized. Without those alterations, the mall would not be what it is to be in the future. In conclusion, the only thing that is for sure, is that there will be many changes in various aspects of the mall to make the shopping experience more memorable and enjoyable to consumers. As long as there is want, there will be a mall to fill it.

www.virtualgravesite.blogspot.com