*the room recipe program

Everyone deserves a refuge Concept, copyrights and trademarks are fully protected under Christopher Lowell Enterprises LLC

MassMarketCHIC

R O O M R E C I P E S

C H R I S T O P H E R L O W E L L ’ S

A K I N G

It’s Not What It Costs It’s What You Do With It That Counts

Concept, copyrights and trademarks are fully protected under Christopher Lowell Enterprises LLC

We’re the very first to offer VIP home design services for the millions of budget challenged consumers who need it the most.

Time challenged and with limited resources their anxiety (when it comes to spending in the home category) is the highest.

Redefining mass-market shopping


We remove shopping anxiety


We remove the risk factors.


Now there’s a model that understands average household needs and puts lifestyle education first and foremost. We’re the platform where penny

pinching isn’t a dirty word and mass-market is a given.

We capture the mass-market client through the very first online design services they can finally afford so that half the U.S. population who need it most are no

longer locked out of the online design process.

One flat Fee. No % of purchase. No contracts. No fixed Bmelines. Elements from sources you can afford. Great advice from America’s Design Doctor.


Single Women: income $40-‐50,000 year

Duel income: $65-‐85,000 year Duel income:

$90-‐185,000 year

Online design serves less than 50% of those who want it.

Single room (only) design & purchase

MulBple rooms Design & Purchase

Budget conscious design in phases

Time over dollars

Affords design but few items recommended

Duel household Income: $45-‐75,000 year

Willing to do all the work themselves if they have a clear and affordable design plan

ParBal Design Minimal purchase

O u r N e w S h a r e d C u s t o m e r

Single women: income $18-‐32,000 year

We’ve been messaging,

championing, supporting &

nourishing average households for over

30 years.


We widen the margins

The Online Room Recipe Program pre-coordinates aisle-to-aisle between multiple retailers that over

156 million people can actually afford.


We create an achievable custom vision, plan and shopping list for each client before they ever enter your store.

We re-position your merchandise into pre-coordinate design contexts that inspire shoppers with a new justification to purchase.

We re-curate your products into bundles for greater (overall) perceived value.

We merge old stock items with new introductions that balance inventories.

We co-‐ordinate interior paint colors and fabrics

We solve inherent structural issues

We help repurpose the old so more dollars are available to shop new.

We redirect expenditures to items that offer the

biggest bang for the buck.

We fill in all the blanks that moBvate consumers

to move their design project forward with

confidence.

Consumer Retailer

We connect the sell-through dots.


Lack of funds doesn’t mean lack of taste!

What bonds us with this consumer base is the truth that…

It’s a criBcal acknowledgment that becomes even more vital for a new crop of more refined but transiBonal consumers.


The Room Recipe Program helps retailers tap into over half the population who’ve said they’ve considered a lifestyle change in just the past two years.

Through us retailers have a better chance to capture this significant, transitional consumer base where one out of every two people we know are re-thinking every aspect of their

current lifestyles.

MassMarketMakeSENCEA K I N G


Our key to harnessing this underserved majority’s loyalty is by giving them the trust factor that we get them. We’ve been in the trenches of their lifestyle so our new vision for them syncs up with

the challenges of that reality.

We’ve been building self-esteem since 1998.


It’s not just

how we do it, it’s also

about who is doing it.

Executive Producer and Emmy winning host of over a thousand hours of lifestyle daytime programming

Creative Director of a billion dollar signature brand and designer of over 4,000 mass market products and programs.

Author of six best-selling lifestyle books with a proven philosophy implemented by millions of viewers & readers.

America's Doctor Of Design

A trust bond with Americans so idenBfiable, it elicited U.S. News & World Report to dub him America’s Doctor of Design

To date, only Lowell has managed to translate abstract self-esteem into so many monetizable home platforms.

Christopher Lowell

InBmate mulB level global experience in mass-‐market home retailing


We Partner Lifestyle Curation.

In the past, The Christopher Lowell brand directed it’s intimate relationship with this consumer base towards the marketing of its own billion dollar signature brand of

pre-coordinated products.

Today, we’re using our media, marketing and industry experience to drive this new program and help partner with retailers to put an affordable lifestyle within everyone’s grasp.

We Know Your

Business First Hand


Everyone deserves a refuge

No inventory commitments

No extensive markeBng risks

No in-‐store re-‐sets

No employee training

No separate adverBsing iniBaBves

No product or vendor bias

Custom programs for each retailer

EducaBonal video content sharing

Consumer data sharing

Empowering consumer messaging

Special events like:

Webinars

In-‐store classes

Lifestyle web series sponsorships

And much more!

Simple&TURNKEY A beder use of co-‐op dollars

B E C A U S E


MassMarketCHIC

R O O M R E C I P E S

C H R I S T O P H E R L O W E L L ’ S

A K I N G

We deliver sales in a way no discount coupon ever could.

Lifestyles for the reinventing consumer

What good is a coupon for an item you don’t know what to do with?


*the room recipe program

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