THINK GREAT IN 08

Value Coupons 2008

THINK GREAT IN 08

Value Coupons

• Why Value Coupons– 3 Pizzas versus a choice of 1 or 2 pizzas (we had

pushed the 1 to 2 pizza buyers to the side)– Minimizes Price Adjustments – Managers were

embarrassed by our regular price points– Customer order sooner with a value price point available

– More MVP’s– Single Pizza eaters spend more money with you than

multiple pizza buyers over the course of a year– Lowers food cost immediately and increases sales over

time

THINK GREAT IN 08

Value Coupons

• Why Value Coupon– Pricing the Team will Support / Be proud of!– Minimize the offers (9 coupons / 3 sizes)– Make 444 / 555 / 777 Carry Out Only– Value coupons were actually a price increase

camouflaged to look like a price decrease– Customers will have an option for 1 or 2 pizzas– Must hide all previous coupons you plan to not use

anymore

THINK GREAT IN 08

% Sales + / - Last Year

-8.0

-6.0

-4.0

-2.0

0.0

2.0

4.0

1 2 3 4 5 6 7 8 9

% LY Burr % LY CompanyStarted Value Coupons

Prior to Hurricane

THINK GREAT IN 08

Food Versus Company

27.5

28.0

28.5

29.0

29.5

30.0

30.5

31.0

31.5

32.0

32.5

12 13 1 2 3 4 5 6 7 8 9

Burr Company

Started Value Coupons

Period 9 Inaccurate Due To

Hurricane

THINK GREAT IN 08

Tips on Rolling out Value Coupons

• Refer to them as Value Coupons, not Pricing especially if you still do 2XTuesdays

• Make sure to hide all old coupons• Put a cheat sheet on front counter with old

coupons until your feel they are gone• Make sure to offer 444 / 555 / 777 as carryout

only

THINK GREAT IN 08

Latest Value Coupons