this is my design thinking today 2010
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Design thinkingIn this notebook: thoughts about how to start, execute and
succeed in a Web project.
Thursday, September 16, 2010
Understanding the culture
Thursday, September 16, 2010
“Scien?sts have microscopes. Astronomers and peeping toms have telescopes. Designers, in order to see the very big, in order to see culture—which is much bigger than anyone of us personally—have macroscopes.” _ MaI Webb
Understanding the culture
Thursday, September 16, 2010
★ Ask ques?ons to understand the business goals, the overall strategy and vision of the project
★ Iden?fy the key players and stakeholders
★ Know what these people believe in
★ Know what will be affected by change, and what will need evangelizing or help adapt
★ Gather data about customers.
★ Learn.
Understanding the culture
Thursday, September 16, 2010
Know your compe?tors
Thursday, September 16, 2010
★ Audit the web!
★ Compe??ve analysis: direct (product compe?tors) and indirect (customers’ ?me, aIen?on & loyalty)
★ Iden?fy what compe?tors do that is worth repea?ng, and what is to be avoided: even good compe?tors must be “copied” with cau?on
★ Know the compe??ve landscape from business, design and cultural perspec?ves
Know your compe?tors
Thursday, September 16, 2010
Experimental anthropology
Thursday, September 16, 2010
★ Monitor all current social media outlets to find out what people are saying about the product
★ Use common SEO tools to see how people search, and what do they search for and in what volume
★ Gather as much demographic data as possible
★ Understand who the project is trying to convert
★ What are the paIerns that can be turned into ac?onable items
★ Be sure to document on the field
Experimental anthropology
Thursday, September 16, 2010
Know who you are designing for
Thursday, September 16, 2010
Iden?fy the different types of players
★ Achievers: they want to do everything they can on your site (game / app / service)
★ Explorers: want to find the hidden parts of your app / site / game
★ Socializers: want to use your app / site as a mean of crea?ng, communica?ng with others
★ Killers: they want to harass, bully, annoy other players
Know who you are designing for
Thursday, September 16, 2010
Know who you are designing for
Thursday, September 16, 2010
Know who you are designing for
Thursday, September 16, 2010
Know who you are designing for
Thursday, September 16, 2010
Understand the design culture
Thursday, September 16, 2010
★ The experience is the design
★ Find out how to translate the system to people in a humane way
★ Culture makes the design, and design makes the culture
★ Adap?ve design
★ The understanding of the Goals (user goals + business goals + brand goals) are the core of meaningful design
Understanding the design culture
Thursday, September 16, 2010
“Design is the conscious and intui?ve effort to impose meaningful order.” _ Victor Papanek, Design for the real world
Understanding the design culture
Thursday, September 16, 2010
Content is king
Thursday, September 16, 2010
Content is king
Thursday, September 16, 2010
Content is king
★ The message needs to be read
★ Audit the content -‐> Prototype -‐> Test
★ Make it readable, and easily scannable
★ Reorganize in a way people will relate
★ Use Web conven?ons
★ Understand Web Architecture
★ Base yourself on a strong structure that is also malleable and fun to play or break
★ Informa?on is beau?ful make it present and available (findable, and indexable)
★ Allow for people to share and give them space
★ Seman?c web is gold
Thursday, September 16, 2010
