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Watching TV Behavior of Vietnamese

- 58% watch TV less than before

Executive Summary

• 30’s spend more time on TV than 10’s and 20’s.

• People enjoy watching TV with their room mate and family

the most. The trend is high for 30’s.

• 10’s use Facebook, website and youtube as info source of

TV. 30’s are more influenced by TV commercials.

• 10’s watch music program the most while the category is

selected by 30’s least.

• 58% watch TV less than before, due to the alternative on

internet and personal availability.

TV watching & Internet usage

25

37

35

22

1

6

36

40

18

00

56

31

13

>5 hours3-5 hours1-3 hoursUp to 1hour

Less thanonce per

day

How long do you watch TV per day?

Lower than 19 20-29 30-39

2924

34

95

34

23

31

10 1315

46

23

3

>5 hours3-5 hours1-3 hoursUp to 1hour

Less thanonce per

day

How long do you use internet per day?

Lower than 19 20-29 30-39

30’s spend more time on TV, youth on internet.

How do you spend your time with TV?

35

24

12

15

22

28

6 57

10 11 11

20

29

3 3

1310 10

3

18

41

Record TVprogram

Use TV to playgame

Watch DVD/Blu-ray

Watch TV withyour friend (non-

room mate)

Watch TV whileconnecting with

the internet

Turn on TV asmusic

Watch TV byyourself

Watch TV withyour family /room mate

Lower than 19 20-29 30-39

Little TV recording nor game culture. Enjoy TV with

family / roommate the most

How do you spend your time with TV compared with before?

3

5

8

7

5

6

16

15

15

18

25

30

30

34

38

39

Record TV program

Use TV to play game

Watch TV while connecting with the internet

Turn on TV as music

Watch DVD / Blu-ray

Watch TV with your friend (non-room mate)

Watch TV with your family / room mate

Watch TV by yourself

I do less than before I do more than before

Most TV activities got less than before

What kind of TV program do you eager to watch?

19

1314

10

8

12

8

6

1514

9

12

8

12

10

13

6

13

6

9

76

7

14

Music News Comedy Animation Movies KoreanDrama

ChineseDrama

Sport

Lower than 19 20-29 30-39

Teens on music and comedy while 20’s and 30’s are more

into sport.

62

47 46

39

30

25 24

18

53

47

38

3431

2628

11

39

44

6

34

40

29

21

6

Facebook Website Youtube Other SNS TV commercial Recommendationby friends

Newspaper /Magazine

Billboard

Lower than 19 20-29 30-39

Teens through Facebook and Youtube. 30’s more

influenced by TV commercials

How do you know about the new program

information?

10’s and 20’s talk about programs more on regular basis

than 30’s

Do you talk about TV program with your friends?

(except sport)

12

18

8

32

23

8

17

129

34

20

988

3

49

28

5

Every daySeveral days aweek

Once a weekIrregularly. Onlywhen interesting

one was one

RarelyNot at all

Lower than 19 20-29 30-39

2/3 does not post about TV programs

6

10

5

23

33

23

8

25

35

22

30

26

36

31

AlwaysSeveral times aweek

Once a weekIrregularly. Onlywhen having an

interestingprogram

RarelyNot at all

Lower than 19 20-29 30-39

Do you post about TV programs online? (except sport)

11

21

65

3

14

21

60

5

19

36

43

2

I watch TV more than before I watch TV as much asbefore

I watch TV less than before I did not / do not watch TV

Lower than 19 20-29 30-39

More than 60% of 10’s and 20’s watch TV less than before

How often do you watch TV compared with before?

15

33

14

38

7

43

9

41

5

36

3

56

No exciting program on TV I could see the samecontents online

Youtube has more excitingcontents

I become busier than before

Lower than 19 20-29 30-39

Online and personal availabilities are the two main reasons

Why do you think you watch TV less than before?

Survey information

• Watching TV behavior of Vietnamese

• 500 male / female Vietnamese above 18 years old

• Conducted on Nov 11 - Nov 15

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