tieu_luan_quan_tri_hoc_2__0054( mo quan ca phe)
TRANSCRIPT
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A. PH N M U
1. L do ch n ti _ Tuy hi n nay trn khu v c ph ng 10 , qu n G V p t n t i nhi u qun c nh ng v n ko p ng nhu c u cho t t c cc thnh ph n x h i v a ph n ch c gi kho ng 17.000 tr ln . i v i sinh vin th l gi xa s kh c th nh n c !!! V v y chng ti quy t nh l p 1 d n qun c ph nh m ph cho nh ng t ng lai c a t n c & nh ng thnh ph n c thu nh p th p
2. M c ch nghin c u Thng qua vi c nghin c u v th tr ng, khch hng, i th ,.. :
_ N m c tnh hnh kinh doanh - a ra chnh sch kinh doanh ph h p mang l i hi u qu kinh doanh cho qu - nh gi kh nng ti chnh - r i ro - Cung c p d ch v gi i kht v m t s d ch v th gin khc cho khch hng
3. Ph ng php nghin c u - Thu th p thng tin:
+ Trn m ng, bo ch, xin s li u tr c ti p cc c a hng trang tr n i t cc siu th , cc qun caf, tr s a a ph ng,...
+ Tham kh o sch bo, t p ch v xin ki n t cc chuyn gia, cc ng i ng cng lnh v c.
- T ng h p v x l thng tin: + Ph ng php phn tch SWOT
+ Cc ph ng php phn tch nh l ng thng qua cc ch s ti chnh
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+ nh gi nh tnh theo ki n chuyn gia, theo quan st th c t v cc t tin thu th p c.
4. Ph m vi nghin c u : 4.1 Ph m vi khng gian
- ti ny ch nghin c u vi c kh i nghi p l d n thnh l p qun ca Sinh Vin t a l c t i 135 ng Quang Trung, ph ng 10, qu n G V p.
- S li u dng tnh ton l d li u th c p, qua kh o st th c t v on .
4.2 Ph m vi th i gian D n c ph m vi nghin c u t thng 11 nm 2008 n nay
5. C s d li u D li u c a d n c thu th p t vi c i u tra trn cc c a hng g , tr
tr n i th t trn ng Ng Gia T , qu n 10; t siu th Big C, ng T H Thnh, ph ng 14, qu n 10; siu th i n my Ch L n, ng An D ng V
http://www.vatgia.com/ -
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B. PH N N I DUNG Ch ng 1: M T T ng Quan
I. Gi i thi u s l c v qun - Tn qun: "CAF 7 SINH VIN- a i m : 135 Quang Trung, F.10, Q. G V p - Ngnh ngh kinh doanh : cung c p d ch v gi i kht - V tr trong ngnh : qun cafe
* M c tiu c a qun : - t c l i nhu n ngay t nm u ho t ng - t o tm l th gin cho khch hang - l n i giao l u c a sinh vin, cn b cng nhn vin, v cc i t ng kh - T i a ho s hi lng c a khch hng - t uy tn v i cc i t ng c lin quan: Nh cung c p, khch hng,..
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II.S n ph m 1.Cc lo i s n ph m kinh doanh
Cc lo i s n ph m c a qun c 4 nhm: I. CAFE II. TR-
YAOURT- SIRIII. N C DINH
D NGIV. SINH T - N C P
Cafe Tr lipton Chanh Sinh t duCafe Tr lipton s a Chanh dy bCafe s a nng Tr li Chanh mu i d a Cafe s a Tr o Cam v t sapchCafe rum Tr du Cam v t m t ong c chuaCafe s a rum Tr cam T c p c r tCafe capuchino Tr chanh dy D a N c p duCafe capuchino Tr g ng La hn qu th mB c x u Tr b ao Sm d a toB c x u Yaourt Sm d a s a cam
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Cacao nng Yaourt chanh Coktail nhoCacao Yaourt cam X mu i c chuaS a t i Yaourt du Sting du c r tChocolate Yaourt b c h Number one
Chocolate Sir s a TwisterSir s a du PepsiSir s a chanh Coca colaSir s a cam 7 upSir s a b c h Tr xanh
Dr.Thanh
2. nh v d ch v
Khi quy t nh kinh doanh ai cng mu n bi t mnh v tr no so v i i c a hng c a chng ti cng th , d a vo kh nng c nh tranh v kh nng pht th m nh c a c a doanh nghi p ti n hnh nh v d ch v v l a ch n cho mnh v nh s sau.
Cung cch ph c v (T t)
Gi (th p) Gi (cao)
Cung cch ph c v (X u)
Nhm qun c c l ng Qun 7 SINH VIN
Nhm qun tr s a Nhm qun dnh ch ng i
C thu nh p cao
S 1: Xc nh v tr c a c a hng so v i i th c nh tranh
5
B D
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Theo k t qu thm d th hai i th hi n gi ang ng v tr nh s i th (D) l nhm qun dnh cho ng i c thu nh p cao c xem l c cung ph c v r t t t v gi r t cao nn p ng cho s t khch hng. i th (C) l n qun tr s a c cung cch ph c v t t, gi cao nh ng c l i th v i cc mn tr nn p ng c m t ph n khch hang ch y u l nh ng sinh vin con nh giu. th (A) l nhm cc qun c c l ng, l i th l chi ph th p, gi r nn khch ch y u l nh ng sinh vin nh ngho v nh ng ng i c thu nh p th p.
D a vo nh ng thu n l i s n c v a i m, nhn vin, kh nng giao ti p v chi n l c v gi chng ti s t o ra quan h t t v i cc t ng l p khch h
nh cung c p c ng v i s on k t chng ti s c g ng quy t tm v cung ph c v s , v c nh ng chnh sch u i v gi nh m t ng b c v t qua cc q nhm (A), (C), v v n t i cung cch ph c v c a nhm (D) v t qua h . 3. S n ph m t ng lai :
Ngoi nh ng s n ph m nh trn. Hng thng qun chng ti s c nh ng ph m m i khch hng c th c nhi u l a ch n h n v t c nh ng s t mn nh monh mu n. III. Phn tch th tr ng 1. Th tr ng t ng quan
- p ng cho khch hng G V P l ch y u, thng qua cc cu c ti p v i nh ng ng i dn G V P chng ti c bi t a s nh ng ng i y c c u v u ng caf th gi n.
-Do d, nhu c u c n c qun caf gi c thch h p v cch trang tr p l c n thi t,theo nghien c u th G V P c khong 356 quan caf l n v r t n qun caf nh v v a.
- khi sy ra khng hong kinh t th nhu c u khch hng n qun caf gi nh ng trong th i gian g n y th khch hng n qun tng ln.
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- i th c nh tranh a s v n ch a p ng nhu c u c a khch hng . V d : qun caf o Nguyn ch ph c v vo bu i t i, khng gian cn h p, k thong, khch hng ch y u l nh ng ng i c thu nh p kh
T t c nh ng i u trn cho th y nhu c u c qun caf th gi n s tn a. Phn khc th tr ng
Theo hnh th c cc qun caf chng ti phn khc th tr ng theo cch sau Qun caf dnhcho ng i c thu nh p cao
Qun caf dnh chong
i c
thunh p
trungbnh
Qun caf dnhcho ng i c thu nh p th p
S l ng ng i u n
g
Chi m ph n t,ch y u l khch vip(khong
20%)
Chi m a s ,ch y u l h c sinh, sinh vin, ng i c
thu nh p trung bnh (50%)
Chi m t ng i,ch y u l cng nhn, sinh
vin (30%)
Qui m qun caf-*
L n, r t sang tr ng
T ng i l n,cng kh sang tr ng
R t nh
Tiu chu n n c u n
g
Ngon, T ng i ngon M c v a
Trung thnh Khng cao l m cao caoTnh tr ng khch hng
Khng th ng xuyn(Kho ng 3-4
Th ng xuyn
(Kho ng 4-5 l n/thng)
th ng xuyn
7
Hnh th c Qun cfe
Tiu ch
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l n/thng)M c s d ng T ng i Cao Th p
D a vo cc tiu ch hnh th c qun caf ta c th m ra nh ng qun caf h p v i nhu c u c a khch hng hi n nay. b. Th tr ng tr ng tm
cng nhn vin ,h c sinh,sinh vin l khch hng ch y u c a chng ti v l t ng l p c nhu c u l n u ng caf r t l n
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2. c i m khch hng Do khch hng chnh c a chng ti ch y u l cng nhn vin,h c sinh
vin nn h c cch s ng c a h n gi n,d g n gi. Khi n qun, i u m quan tm nh t l hnh th c ph c v v khng gian c tho i moi hay khng... N ra, theo tm hi u qua cc cu c ni chuy n v i khch hng chng ti c bi t khi qun caf h cn cn nh c nh ng i u sau :
- qun caf c y ti n nghi khng - M c gi c ph h p khng - C ph c v nhanh khng
- Ng i ph c v c nhi t tnh vui v khng 3. i th c nh tranh
M c d m ra qun cfe c nhi u i u ki n khch quan cng nh ch q thu n l i. Nh ng thnh cng khng ph i l chuy n d v khng ch c qun c a mnh m cn cc i th c nh tranh, h cng mu n t nh ng g h mu n, d chng ti ph i lm t t h n i th th m i thu ht c khch hng .
Hi n nay G V P ( ng quan trung) c nhi u 14-15 qun c ph, nh ng i th g n m chng ti ph i i m t, h c m i quan h lu b n khch hng trong vng kh lu. D r ng, h c nh ng thu n l i nh ng theo hi u th h cn y u trong cung cch ph c v . Ngay t u thnh l p qun caf c ti chu n b t t m i th lm hi lng khch hng m c cao nh t, c bi chu n b khu m i th ang y u.
4. Nh cung c pTheo quan ni m c a ti th nh cung c p ng vai tr quan tr ng t o nn th
cng qun, vi c t o quan h t t v i nh ng nh cung c p ch t l ng s c nh ng thu n l i to l n cho qun caf c a chng ti,nh ng tm c nh cung
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t t v ch t l ng, gi h p l l i u khng d . Qua qu trnh tm ki m v ch n hi n t i nh cung c p chnh c a chng ti l : caf TRUNG NGUYN,VINAMI cng ty n c gi i khc. 5. Cc y u t v m
- Trong n n kinh t th tr ng hi n nay, vi c m ra cc lo i hnh kinh do khng cn kh khn v lun c nh n c khuy n khch Cho nn v i lo i hnh doanh qun cafe th vi c ng k s d dng
6 - Th tr ng kinh doanh cafe trong t ng lai s pht tri n cao v l th tr h p d n cho cc nh u t .
6. Phn tch SWOTB ng 4: Ma tr n SWOT
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Ma tr n SWOT
O- C khch hng ti m nng ( sinh vin,..)(O1)
- Tm c ngu n cung c p nguyn li u t t (O2)
- M t dn c cao, s dn ng(O3)
- S l ng qun c
ch t l ng ph c v t t cn th p(O4)
T- C nh tranh v i cc qun c (T1)
S:- S n ph m a d ng, ch t l ng pha ch cao(S1) - Khng gian ph c v thong mt, ngn n p,(S2).
- u th v giao ti p(S3) - a i m thu n l i (S4) - Gi h p l (S5)
- Ng i qu n l c nng l c, c quy t tm(S6)
- Nhn vin nhi t, tnh vui v ,
ho t bt(S7)- C ph c v tr c ti p bng (S8)- Bn gh m i l , th t k c o(S9)
SO
- Thu ht khch hngti m nng(S1,S2,S3,S4,S5,S7,S8,S9,O1)
- Ngu n nguyn li u n nh (S6,O2)
- S l ng khch hng n v i qun ng (S1,S2,S3, S4,S5,S7,S8,S9,O3,O4)
ST
- Theo di v ki m sot tnh hnh d ch cm (S6,S3,T2)- Ginh th ng l i trong c nh tranh(S2,S3,S4,S6,S7,T1)
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W- Qun m i thnh l p, ch a c nhi u khch hng quen
thu c(W1)- Ch a c nhi u kinh nghi m (W2)- a i m thu m n(W3)
WO
- Huy ng ngu n v n (O1,O2,O3,O5,W2)
WT
- H c h i kinh nghi m (T1,W1)
Di n gi i ma tr n SWOT SO:
- Chng ti pht huy nh ng i m m nh n m b t cc c h i nh v i ph m ch t l ng, gi h p l, khng gian bun bn v giao thng thu n l i c v i kh nng ti p th , v i ng nhn vin nhi t tnh vui v s thu ht kh hng ti m nng thnh khch hng, c th tm c cc h p ng v i cc t tr i l n. Kh nng giao ti p v ng i qu n l c nng l c s c c h i thm cc nh cung c p t t.
ST:
- Nh vo kh nng giao ti p v nng l c qu n l c a ch c a hng s k t v i phng
chn nui th y a ph ng h n ch , ki m sot n n d ch cm - D a vo vo nh ng l i th so v i i th v kh nng ti p th , k s chu
ngnh c trnh cao, nhn vin vui v nhi t tnh t o s c m nh trong c tranh.
WO:- Cc doanh nghi p m i m th ng thi u v n v c a hng c a chng c
khng ngo i l do chng ti s tranh th s ng h c a nh n c v c
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h i l c quan c a c a hng v khch hng, nh cung c p, lm tng tnh thi c a d n c th huy ng ngu n v n t ngn hng, tm cc i tc doanh.
WT :- Trong th i bu i kinh t th tr ng hi n nay mi tr ng kinh doanh lun
ng, vi c c nh tranh v i cc doanh nghi p khc l c h i cho ng i kinh doanh tr
thnhtrong lm n v cng c thm kinh nghi m.
Ch ng 2: HO CH NH CH C NNG V NH GI TI CHNH I. Ti p th 1. Chi n l c gi
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Qun chng ti s cung c p nhi u lo i s n ph m a d ng v ch ng lo i nhi u m c gi khc nhau dnh cho m i i t ng khch hng t ng i c thu n th p n ng i c thu nh p cao, t cng nhn, sinh vin n cc doanh nhn, nhn vin.B ng 5: Gi bn cc s n ph m t i th i i m qun b t u ho t ng
TN S N PH M VT GIA I. Cafe
Cafe ly 10.000Cafe ly 10.000Cafe s a nng ly 12.000Cafe s a ly 12.000Cafe rum ly 15.000Cafe s a rum ly 15.000Cafe capuchino ly 20.000Cafe capuchino ly 20.000B c x u ly 12.000B c x u ly 12.000Cacao nng ly 15.000Cacao ly 15.000S a t i ly 12.000Chocolate ly 15.000Chocolate ly 15.000
II. Tr-yaourt-sirTr lipton ly 10.000Tr lipton s a ly 12.000Tr li ly 10.000Tr o ly 10.000Tr du ly 10.000Tr cam ly 10.000Tr chanh dy ly 10.000Tr g ng ly 10.000Tr b ao ly 10.000Yaourt ly 10.000Yaourt chanh ly 12.000
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Yaourt cam ly 12.000Yaourt du ly 12.000Yaourt b c h ly 12.000Sir s a ly 10.000Sir s a du ly 12.000Sir s a chanh ly 12.000Sir s a cam ly 12.000Sir s a b c h ly 12.000
III. N c dinh d ng Chanh ly 13.000Chanh dy ly 13.000Chanh mu i ly 13.000Cam v t ly 15.000
Cam v t m t ong ly 15.000T c p ly 12.000D a ly 10.000La hn qu ly 10.000Sm d a ly 12.000Sm d a s a ly 14.000Coktail ly 12.000X mu i ly 10.000Sting du chai 10.000
Number one chai 10.000Twister chai 10.000Pepsi lon 10.000Coca cola lon 10.0007 up chai 10.000Tr xanh chai 12.000Dr.Thanh chai 12.000
IV. Sinh t -n c p Sinh t du ly 15.000
b ly 15.000d a ly 15.000sapch ly 12.000c chua ly 12.000c r t ly 12.000
N c p du ly 15.000th m ly 12.000
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to ly 15.000cam ly 15.000nho ly 15.000c chua ly 12.000
c r t ly 12.0002.Chi n l c marketing
Pht t r i qu ng co t i cc tr ng H, trung h c, cc cng ty v ng i tru nin khu v c xung quanh . (1000 t r i pht trong thng u, sau c cn nh c pht thm hay khng). M i t r i gi m 10% cho 1 ly, nh ng khn c ng g p v i nhau
Qu ng co thng qua cc hnh th c ch y u treo bng rn cc tuy n n chnh
Trong tu n u khai tr ng khch hng s c gi m gi 50% trong ngy v 30% trong cc ngy ti p theo cho t t c cc s n ph m.
3. chi n l c phn ph i y l lo i hnh qun caf nn ch y u l bn tr c ti p ng i tiu dng kh
thng qua knh phn ph i trung gian no theo s phn ph i sau:
II. Ho ch nh nhn s 1. S t ch c
16
Qun caf 7 sinh vin
Khch hng t i ch
Khch hng mang v
CH QUN
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2.Ngha v- Ch qun: Ngha v : L ng i qu n l v i u hnh m i ho t ng qun, ch u trch nhi m tr c php lu t - qu n l: L ng i thay m t ch qun i u hnh ho t ng c a nhn vin - K ton: Theo di v ghi chp l i t t c m i ho t c a qun v t ng h p chi ph v xc nh doanh thu, l i nhu n c a qun bo co thu - Pha ch : l ng i pha ch cc lo i th c u ng - Thu ngn: L ng i tr c ti p tnh chi ph, thu ti n.. - Ph c v : gi i thi u menu v ph c v khch hng - Lao cng: l ng i r a ly v d n v sinh - B o v : l ng i gi xe v b o v ti s n c a qun 3. Nhu c u nhn vin, l ng, o t o v khen th ng a. Nhu c u nhn vin
- qu n l : 1 ng i, trnh cao ng ngnh Qu n Tr Kinh Doanh - K ton : 1 ng i, trnh trung c p tr ln chuyn ngnh k ton - thu ngn: 2 ng i, trnh trung h c ph thng tr ln, bi t s d ng y tn - Pha ch : 4ng i, c b ng ngh chuyn ngnh.
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K TON QU N L
PH C V CA 1 PH C V CA 2 THU NGN LAO CNG B O V
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- Ph c v : 15ng i, c kinh nghi m ph c v , thng qua s ki m tra c a ch qun.
-Lao cng: 2 ng i
- B o v : 6 ng i, nam tu i t 18 n 35, c s c kh e t t b. L ng nhn vin B ng 6: L ng hng thng
Ch tiu S l ng
Ti n l ng
(tri u
ng)
Thnh ti n
(1000)
qu n l 1 7 7K ton 1 2 2thu ngn 1 1.5 3Pha ch 4 2 8Ph c v 15 1.2 18Lao cng 2 1.4 2.8B o v 6 1.2 7.2T ng 30 48
c. o t o v khen th ng - o t o: Ch qun ch u trch nhi m h ng d n cho nhn vin c a mnh q
v i cng vi c, c bi t l nhn vin ph c v v qu n l h ng d n ph c v v x , ngoi ra chnh b n thn ng i ch cng c n ph i h c v ki n th c chuyn ng ph c v t t h n.
- Khen th ng: Ngo i tr nh ng t th ng thm l ng vo d p l , t t, t l ch, o, nn, c a hng cn trch l i nhu n th ng n u v t ch tiu doanh thu. B
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php ny nh m kch thch s ph n kh i nhi t tnh c a nhn vin trong cng vi h lm t t cng vi c.
III. Trang thi t b , m hnh xy d ng, a i m 1. Trang thi t b u t ban u
B NG TNH CHI PH U T BAN U QUN C PH 7 SINH VIN
vt: ngn ng.
STT H NG M C U T SL VT GITHNH
TI NGHCH
1 Bn my trn: 50 ci
x
450 =
22,500
Gicc chngtrn
NgT cungc p
2
Gh my l ng l n, en tr ng:
200 ci
x
300 =
60,000
3 Bn g _ki ng vung, th p: 25 ci
x
420 =
10,500
4 n m ng i 1
00 cix
37 =3,700
5
lt ly b ng g (hi u: Cty
Chn Minh):
3
00 ci
x
3,65 =
1,0
95
GiSiu
Big cungc p.
6G t tn thu c b ng g m (TA58): 30 ci
x19,3 =
579
Mm Inox b ng n c cho ci 1 1,0
19
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7 nhn vin (304-36cm): 10x
00,9 = 09
8
Ly nh u ng tr cho
khch (Lucky LG-36-213,75ml):
300 ly
x5,5 =
1,650
9Ly nh u ng caf s a nng (Lucky LG-36-203, 50ml) 75 ly
x7,6 =
570
1
0
Ly u ng c ph (Ocean
Nyork B07811, 320ml):
1
50 ly
x
22 =
3,3
00
11
Ly u ng cam v t, u ng sinh t (Ocean Pils.B00910, 300ml):
150 ly
x10,6 =
1,590
12 Fin pha caf 50 ci
x5,6 =
280
13 Ly pha ch
4 ci
x17 = 68
14 Mu ng nh
75 cix
1,8 =1
35
15
Mu ng c ph v c ph s a b ng Inox: 200 ci x 4,8 = 960
16
Cy khu y n c (cam v t, Lipton, n c khc, ...):
100 ci
x1,2 =
120
1 Bnh th y tinh l n chm tr ci 3
20
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7 (LUMINARC, 1,3 lt): 5x
63 = 15
18
Phin l n pha c ph b ng Inox: 2 ci
x60 =
120
19 T m l t pha c ph:
2 ci
x25 = 50
2
0 Bnh th y R ng ng
2 ci
x
1
47 =
2
94Gisiu i n
myCh
L n cungc p
21 N i l n n u n c si:
1 ci
x
500 =
500
22 Bnh ch a c ph pha s n:
1 ci
x
120 =
120
23 K l n ng ly b ng Inox:
2 ci
x
600 =
1,200
24
Cc lo i chai, l khc ng m t s th khc ( ng, mu i, chanh mu i, ):
1 b
x
1,000 =
1,000
25
D g l n che n ng th i trang: 16 ci
x
1,490 =
23,840
Gi
wedvatgom cc p
2 Dn Amply (hi u Pioneer ci 8,3 8,3 Gi
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6 VSX-817-S, cng su t 360W): 1x
90 = 90
siu i n
myCh
L n cungc p
27 u a a nng:
1 ci
x
1,900 =
1,900
28 Tivi 40 inch (hi u TCL):
1 ci
x
9,990 =
9,990
2
9 Tivi 32 inch (hi u TCL):
3 ci
x
5,9
90 =
17,9
70
30 My quay sinh t (SANYO):
2 ci
x
950 =
1,900
31
T ng , kem, tri cy d a l nh, yaourt, dng l nh khc:
1 ci
x
8,500 =
8,500
32 My i u ha LG
2 ci
x
7,300 =
14,600
33 Dn loa (M , 500W/c p):
2 c p
x
3,500 =
7,000
34 Cp truy n Qu c t : 1 b
x
600 =
600
Gi
tr.
35
Ti n l p t Internet + B pht sng Wifi: 1 b
x
1,500 =
1,500
3 i n, n, n c, ti n cng: b 35,0 35,00
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6 1x
00 = 0
37 ng ph c nhn vin:
30 b
x
400 =
12,000
38
My tnh ti n i n t CASIO TK-T200 (c ktti n):
1 ci
x
6,970 =
6,970
39 My vi tnh 2 ci
x
10,000 =
20,000
Gicng
PhonV cc p
40
01 t qu y bar tnh ti n v dn nh c:
1 b
x
4,000 =
4,000
Gitr.
41
Trang tr n i th t, s a ch a qun, trang tr cy c nh:
1 l n
x
300,000 =
300,000
42 Chi ph b ng hi u, h p n:
1 b
x
20,000 =
20,000
43
Chi ph PANO v i qu ng
co: 3 t m
x
1,5
00 =
4,5
00
44Chi ph t c c 02 thng thu m t b ng:
2
thng
x
40,000 =
80,000
Gich
ngh45 Chi ph h tr b i th ng l n 60,0 60,0
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xy d ng cho ch t: 1x
00 = 00
T NG C NG:
750,3
15,
2. M hnh xy d ng: Hnh 1: M hnh xy d ng Qun caf g m: t ng tr t, l u 1, l u 2 v sn th ng. - T ng tr t: gi xe - T ng 1: g m 25 bn my trn, c 3 tivi, ch y u phuc v khch hng c nhu
c u xem truy n hnh, bong. - T ng 2: g m 25 bn g ki ng vung, ch y u ph c v truy c p wifi. - Sn th ng: 25 bn my trn, c khng gian thong mt. T c th ng m
c nh nh n nh p thnh ph v sn bay Tn S n Nh t.
3. a i m xy d ng
Qun t a l c t i s 135 ng Quang Trung, ph ng 10, qu n G V p. l n t p trung dn c ng c, cch i h c Cng nghi p kho ng 2km. Xung quanh c r t nhi u cng ty. Caf 7 Sinh Vin tuy n m ngay m t ti n nh ng v i cch xy d ng v thi t k qun t o ra khng gian thong ng v yn tnh cch bi t v i khng kh n o no nhi t bn ngoi, r t thch h p cho nh ng ai yu thch s yn v th gin.
V i v tr c a n m ngay m t ti n ng Quang Trung, pha sau l sn ba Tn S n Nh t, chung quanh qun t c nh ng ta nh cao t ng, nn khi qu khch trong qun, c bi t l sn th ng th s c m nh n c s m i l trong c m gi th ng th c caf y v i nh ng chi c my bay bay st t m u. IV. Ho ch nh ti chnh
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1. Cc kho n u t v ngu n v n ban u T NG C NG CHI PH U T BAN
U750,315,000
Vay NH: 200,000,000V n t c: 600,000,000D phng 49,685,000
Stt S c ph n hng v n Thnh ti n 1
50,000,000
250,000,000
3100,000,000
4100,000,000
5100,000,000
6100,000,000
7100,000,000
T NG C NG: 600,000,000
2. Ho t ng kinh doanh
B NG THNG S CHI TI T HO T NG KINH DOANH D N U T : QUN C PH 7 SINH VIN
S l ng bn: 75 bn
T ng s ly/bn/gi : 1.5 ly/bn/gi
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Gi ho t ng/ngy: 16
gi /ngy ( T 8h n 23 gi , v nh ng m c bng)
T ng s ly bn/ngy: 1,
800 ly/ngyCng su t nm ho t ng u tin l 40%
S l ng bn bnh qun: 720 ly/ngy
Gi bn bnh qun/ly:12,
000 /ly
Doanh thu bnh qun/ngy:8,640
,000 /ngy
S l ng nhn vin qun: 21 ng i
L ng bnh qun:1,371
,429 /ng i/thng
T ng l ng qu l ng/thng: 28,800
,000 /thng
L ng bnh qun/ngy:960,
000 /ngy
L ng tnh trn 01 ly n c: 1,
333 /ly/ngy
Chi ph i n cho qun:4,000
,000 /thng
Chi ph i n/ly n c: 185 /ly/ngy
Ti n n cho nhn vin: 8, /ng i/bu i
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750
Chi ph n cho nhn vin: 292 /ly/ngy
Chi ph n c s ch cho qun: 2,000
,000 /thng
Chi ph n c sach /ly n c: 93 /ly/ngy
Gi thu m t b ng: 40,000
,000 /thng
Ti n thu m t b ng hng nm: 480,000,000 /nm Chi ph cho ng i tr c ti p qu n l:
7,000,000 /thng
Chi ph cho thu ngn, k ton:5,000
,000 /thng
Chi ph thu b o v xe, d n xe cho khch:
7,200,000 /thng
Chi ph qu n l cho 01 nm:230,400
,000 /nm Li vay trung h n: 1.25% thngLi vay hng nm: 15.00% nm
Nhn vinbn:
15 ng i L ng:
18,000,000 /thng
Lao cng:
2 ng i L ng:
2,800,0
00 /thngPha ch : ng i L ng: 8,000,0 /thng
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4 00
T ng: 21 ng i
T ng l ng/thng:
28,800,000 /thng
L ng bnh qun:
1,371,429
/thng/i
nhn vin
qu n l 1 ng i l ng 7000000 /thngnhn vin thu
ngn 2 ng i l ng 3000000 /thngnhn vin k
ton 1 ng i l ng 2000000 /thng
nhn vinb o v xe 6 ng i l ng 7200000 /thng
T NG CHI PH HO T NG C A QUN C PH 01 NGY
- L ng nhn vin:
1
,333
/ly/ng
y =
96
0,000 /ngy
- i n:
185
/ly/ng
y =
13
3,333 /ngy
- N c:
93
/ly/ng
y =
6
6,667 /ngy
- Nguyn li u:
3
,000
/ly/ng
y =
2,16
0,000 /ngy
- Ti n n nhn vin:
292
/ly/ng
y =
21
0,000 /ngy
- Chi ph m t b ng: 1,33
3,333 /ngy =
1,33
3,333 /ngy
- Chi ph qu n l:
640
,000 /ngy =
64
0,000 /ngy
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- Chi ph li vay
ngn hng:
83
,333 /ngy =
8
3,333 /ngy
- Thu :
455
,775 /ngy =
45
5,775 /ngyT NG C NG CHI PH/NGY:
6,042,442 /ngy
DOANH THU NGY T:
40%
8,640,000 /ngy
L I NHU N T/NGY: =
2,597,558 /ngy
L I NHU N T/THNG: =
77,926,750
/thng
L I NHU N T/NM: =
935,121,000 /nm
T su t LN/Dthu/ngy: 30.1%
3. Thng s u vo v nh y c a d n 3.1 Thng s u vo c a d n
I. NHM THNG S V N U T Gi tr (VND) T tr ng
1. T ng v n u t 750,315,000 100%
2. Ngu n v n u t 750,315,000 100%
- V n t c 600,00
0,000 80.0%
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- V n vay TCTD khc
- 0.0%
- V n vay VIB
200,00
0,000 26.7%3 Kh nng tng gi m v n u t 0%4 Nhu c u v n l u ng 5% Doanh thu
- V n t c 100%Nhu c u
VL
- V n vay TCTD 0%
Nhu c u
VL
- V n vay VIB 0%
Nhu c u
VL5 K ho ch gi i ngn 5.
1 Nm th nh t 800,00
0,000 ng
- V n t c 600,00
0,000 ng
- V n vay TCTD khc
- ng
- V n vay VIB200,000,000 ng
5.
2 Nm th hai
- ng
- V n t c
- ng
- V n vay TCTD khc
- ng
- V n vay VIB
- ng
II.Nhm thng s v ch thu , chi ph s d ng v n
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1 Thu TNDN 28% /nm2 Li vay v n - Li vay trung di h n huy ng khc 0.0% /nm- Li vay trung di h n c a ngn hng 6.00% /nm- T su t LN/VCSH 25% /nm3 Li su t chi t kh u 21.6% /nm4 Th i gian tr n trung di h n - Ngu n vay huy ng khc: 0 /nm- Vay ngn hng: 3 /nm5 Hnh th c tr n trung di h n 1
Tr n g c bnh qun, li gi m d n theo s d
1
Tr n g c + li bnh qun
2
Tr n g c theo t l %
36 Ngu n tr n v n vay hng nm
- LNST 25%
III Nhm thng s KTKT, khai thc d n
1 Cng su t thi t k 648
,000lyn c/nm
2 M c huy ng Cng su t thi t k - Nm u tin sau u t 40% CSTK
-
Nm th 2 tng CSTK so v i nm u tin 10%
Nm u
tin
-
Cc nm sau, tng CSTK so v i nm
tr c 5% Nm tr c
3 Kh nng tiu th SP 100%
4 Gi bn s n ph m 12
,000 /ly5 Chi ph
5.1 Bi n ph - Nguyn v t li u 3, /ly
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000Thay i CP NV L 0%
- i n
185 /ly
- N c
93 /ly
- L ng
1,
333 /ly
-
Chi ph khc (n tr a, chi u cho nhn vin):
292 /ly5.2 nh ph
- CP qu n l230,400,000 /nm
- CP bn hng
- /nm
- CP thu m t b ng 480,00
0,000 /nm
- CP khc (quan h , qu bi u, ti p khch): 12,000
,000 /nm
3.2 Thng s nh y c a d n
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B ng 1: S thay i gi bn nh h ng n hi u qu c a d n
Ch tiuGi bn
0% -5% -15% -20% -2NPV 2,553,975,587 2,136,255,543 1,300,815,455 883,095,412 465,375,368RR 116% 102% 73% 57% 41%
ROE 141% 123% 86% 68% 48%T s kh ng tr n
8.
65 7.56 5.37 4.27 3.18
T su t LN/ DT 30% 27% 22% 19% 16%T su t LN/ VCSH 200% 176% 127% 103% 79%T su t LN/ VT 161% 142% 103% 83% 64%Th i gian
r n th c VIB
1 1 2 2S nm b ung ngu n
r n 8 8 8 8
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B ng 2: S thay i chi ph NVL nh h ng n hi u qu c a d n
Ch tiuChi ph NVL
0% 10% 15% 20% 2NPV 2,553,975,587 2,345,115,565 2,240,685,554 2,136,255,543 2,031,825,532 2RR 116% 109% 106% 102% 99%
ROE 141% 132% 128% 123% 119%T s kh ng tr n
8.
65 8.11 7.83 7.56 7.28T su t LN/ DT 30% 28% 27% 26% 25%T su t LN/ VCSH 200% 188% 182% 176% 170%T su t LN/ VT 161% 151% 147% 142% 137%
Th i gian r n th c VIB
1 1 1 1S nm b ung ngu n
r n 8 8 8 8
B ng 3: Kh nng tiu th s n ph m nh h ng n hi u qu c a d n
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Ch tiuKh nng tiu th s n ph m
100% 90% 85% 75% 7NPV 2,553,975,587 1,718,535,499 1,300,815,455 465,375,368 47,655,324RR 116% 88% 73% 41% 24%
ROE 141% 105% 86% 48% 27%T s kh ng tr n
8.
65 6.46 5.37 3.18 2.08T su t LN/ DT 30% 25% 22% 16% 12%T su t LN/ VCSH 200% 152% 127% 79% 55%T su t LN/ VT 161% 122% 103% 64% 44%Th i gian
r n th c VIB
1 1 2 2S nm b ung ngu n
r n 8 8 8 8
B ng 4: Kh nng huy ng CSTK nm u tin nh h ng n hi u qu c a
Ch tiuKh nng huy ng CSTK nm u tin
35% 30% 25% 20% 1NPV 2,553,975,587 1,597,388,559 1,119,095,044 640,801,530 146,943,368RR 116% 80% 63% 45% 27%
ROE 141% 95% 73% 52% 30%T s kh 8. 5.99 4.65 3.32 1.94
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ng tr n 65T su t LN/ DT 30% 27% 25% 22% 18%T su t LN/ VCSH 200% 147% 120% 94% 67%T su t LN/ VT 161% 118% 97% 76% 54%Th i gian
r n th c VIB
1 1 2 2S nm b ung ngu n
r n 8 8 8 9
B ng 5: S thay i gi bn v chi ph nguyn li u nh h ng n ch tiu NPV
S thay i gi bn 2,553,975,
587 -15% -20% -25% -25% 1,196,385,444 778,665,401 360,945,357 110,313,331S thay i gi 10% 1,091,955,434 674,235,390 256,515,346 5,883,320nguynv t li u 15% 987,525,423 569,805,379 152,085,335 (98,546,691
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20% 883,095,412 465,375,368 47,655,324 (202,976,70225% 778,665,401 360,945,357 (56,774,687) (307,406,713)
B ng 6: S thay i gi bn v chi ph nguyn li u nh h ng n th i gian tr n
S thay i gi bn
1 -5% -10% -15% -2
5%
1 1 2 2 S thay
i gi 10%
1 1 2 2 nguynv t li u 15%
1 1 2 2
20%
1 2 2 2
25%
1 2 2 2
B ng 7: S thay i gi bn v kh nng tiu th s n ph m nh h ng n ch tiu NP
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S thay i gi bn 2,553,975,
587 -5% -10% -15% -295% 1,739,421,501 1,342,587,460 945,753,418 548,919,377
Kh nng 90% 1,342,587,460 966,639,420 590,691,381 214,743,341tiu th
s n ph m 85% 945,753,418 590,691,381 235,629,344 (119,432,69480% 548,919,377 214,743,341 (119,432,694) (462,263,585)75% 152,085,335 (161,204,698) (484,940,247) (826,821,196) (
B ng 8: S thay i gi bn v kh nng tiu th s n ph m nh h ng n th i gian tr
S thay i gi bn
1 -5% -10% -15% -2
95%
1 1 2 2
Kh nng 90%
1 2 2 2 tiu th
s n ph m 85%
2 2 2 3
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80%
2 2 3 4
75%
3 3 4 6
4. K t qu kinh doanh c a cng ty
PH C L C 3: B NG K T Qu KINH DOANH HNG N
STT
Kho n
m c Nm 0 1 2 3
I
T NG DOANHTHU
3,110,400,000
3,888,000,000
4,276,800,000 000
CS hng
nm 40% 50% 55%
-
S n l ng tiu th
259,
200
324,
000
356,
400 800
-
Gi
bn/DVSP 12,
000
12,
000
12,
000 000
IIT NG CHI PH
2,028,240,000
2,341,940,000
2,496,790,000 000
1 Bi n ph 1,270,800,
0001,588,500,
0001,747,350,
000 000
-Nguynv t li u
777,600,000
972,000,000
1,069,200,000 000
- i n 48,000,
000
60,000,
000
66,000,
000 000- N c 24,000, 30,000, 33,000,
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000 000 000 000
- L ng 345,600,
000
432,000,
000
475,200,
000 000
-
Chi ph
khc 75,600,
000
94,500,
000
103,950,
000 000
2 nh ph 757,440,
000753,440,
000749,440,
000 000
-
CP qu n
l 230,400,
000
230,400,
000
230,400,
000 000
-
Qu khen
th ng 23,040,
000
23,040,
000
23,040,
000 000
-CP thu t
480,000,000
480,000,000
480,000,000 000
- CP khc 12,000,
000
12,000,
000
12,000,
000 000
-
Li vay
TDH 12,000,
000
8,000,
000
4,000,
000 0
III
L i nhu n tr c thu 1,082,160,000 1,546,060,000 1,780,010,000 2,0
Thu
TNDN 303,004,800 432,896,800 498,402,800 563,90
IV
L i nhu n sau thu 779,155,200 1,113,163,200 1,281,607,200 1,4
Vi m ho v n
-
Doanh thu
ho v n 1,280,681,331 1,273,918,121 1,267,154,912 1,260,39
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-
Cng su t
ho v n 41.17% 32.77% 29.63%
-
Cng su t
ho v n bnh qun 31.10%
-
Doanh thu
ho v n
bnh qun
1,268,507,554
VICH TIU SINH L I
-
T su t LN/DT 30%
-
T su t LN/VCSH 200% TSLN/VDT 161%
VII
TH I GIANHONV N
-
Dng ti n
hon v n (774,315,000) 779,155,200 1,113,163,200 1,281,607,200 1,450,05
-
Lu k dng ti n (774,315,000) 4,840,200 1,118,003,400 2,399,610,600 3,849,66
-
Th i gian
hon v n 1.00 nm
5. K ho ch tr n v n vay
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STT Ch tiuLi
su t Nm
1 2 3
1 D n u k 200,000,
000133,333
,33366,666
,667
- Vay VIB 0.2%200,000,
000133,333
,33366,666
,667
2Tr n g c trong k
66,666,667
66,666,667
66,666,667
Vay VIB66,666,
66766,666
,66766,666
,667
a
Tr n g c bnh qun
66,666,
667
66,666,
667
66,666
,667
- Vay VIB66,666,
66766,666
,66766,666
,667
3 D n cu i k 133,333,
33366,666
,667 0
- Vay VIB133,333,
33366,666
,667 0
4Tr li vay trong k
300,000
200,000
100,000
- Vay VIB300,000
200,000
100,000
5T ng n ph i tr
66,966,667
66,866,667
66,766,667
-Tr n g c trong k
66,666,667
66,666,667
66,666,667
-
Tr li vay trong
k
300,
000
200,
000
100,
000
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6. S ti n ph i tr ngn hng bnh qun/thng G C V LI TR BNH QUN/THNG
Nm th 1 Nm th 2 Nm th 3 G c tr /thng:
5,555,556
5,555,556
5,555,556
Litr /thng:
25,000
16,667
8,333
S ti n tr /thng:
5,580,556
5,572,222
5,563,889
Ch ng 3 : nh Gi Ti chnh
I. nh gi ti chnhB ng 16: Dng ngn l u qua cc nm
Ch tiu Nm 0 Nm 1 Nm 2 Nm 3 Nm 4 Nm 5V n u t (vt:1000), (P) 292.710 Li su t chi t kh u(r) 10% Ngn l u rng(vt:1000), (cf) -292.710
71.102
79.844 88.586
97.327 106.069
P: v n u t ban u r: li su t chi t kh u CF: dng thu nh p rng qua cc nmDo li su t ti n g i l 9,6%/nm nn ti l y li su t chi t kh u l 10%/nm 1. Hi n gi thu h i thu n(NPV)
Th hi n t ng s ti n l i sau khi hon v n
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628.55)1,01(
069.106)1,01(
327.97)1,01(
586.88)1,01(
844.791,01
102.71710.292
)1(...
)1(1
5432
221
=+
++
++
++
++
+=
=+
+++
++
+=n
n
r
CF
r
CF r
CF P NPV
V y ta c NPV >0, d n kh thi. 2. Su t thu h i n i b (IRR)
Bi u hi n su t sinh l i th c t c a d n
%5,14)(21
121 =+
+=
NPV NPV rr NPV
r IRR
T a th y, su t sinh l i th c t c a d n IRR >10%, d n kh thi.
3. Ch s l i nhu n(PI) Th hi n t l hon v n c ng v i l i rng c a d n trn kho n u t
ban u
19,1=+== P
P NPV P
PV PI
T l ny t 1,19 t c t l hon v n c ng v i l i rng c a d n l 19% trn kho n u t ban u. So v i cc ngnh ngh c s v n u b ng d n ny th c ch s PI nh th ny t ng i t t.
4. Th i gian hon v n(PP) L th i gian ngn l u t o ra c a d n b p chi ph u t ba
u
1
0
+
=
+=n
n
t t
CF
CF n PP
n: s nm ngn l u tch ly c a d n 0.
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6,3586.88
586.88844.79102.71710.2923 =
++++= PP (nm)
PP = 3,6 nm, so v i cc d n c s u t b ng v i d n ny nh c a hng
t p ho th th i gian hon v n c a d n l c th u t c. B ng 17: Cc ch tiu nh gi tnh hnh ti chnh
Ch tiuNmI Nm2
Nm3
Nm4 Nm 5
V n vay /v n u t 0,51 0,51 0,51 0,51 0,51V n t c /v n u t 0,49 0,49 0,49 0,49 0,49L i nhu n rng /doanh thu 0,02 0,03 0,03 0,03 0,03L i nhu n rng /v n u t 0,24 0,27 0,30 0,33 0,36L i nhu n rng/v n t c 0,50 0,56 0,62 0,68 0,74Vng quay v n l u ng ( Doanh thu/VL ) 27,38 28,09 28,81 29,52 30,24
Nhn vo b ng trn ta th y: - V n vay/v n u t > l t t v cho th y doanh nghi p c kh chi m d n
v n.- V n t c/v n u t < l c v i u cho bi t doanh nghi p s d n
t t ng v n c a mnh v ang thi u v n. - L i nhu n rng/doanh thu t 0,02 nm I(nm 2005) cho thy doanh nghi p
l i nhu n ngay t nm u ho t ng v c xu h ng tng trong cc nm ti theo.
- L i nhu n rng/v n u t t 0,24 ng vo nm u l kh cao v m t b ra u t c kh nng sinh l i 24% v c khuynh h ng tng trong cc n ti p theo.
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- L i nhu n rng/v n t c = 0,5 vo nm I nh th l t t, cho th y doanh nghi p s d ng ngu n v n t c c hi u qu , l i 50% trn ng v n b ra cng c khuynh h ng tng qua cc nm.
- Vng quay v n l u ng = 27 nm 2005 l kh nhanh v cng nhanh cc n sau.
u cho th y d n t r i ro .
II. Nh ng r i ro c th g p
1. Nh ng r i ro c th g p - D bo nhu c u sai l ch do tnh Rl c quan d n n nh gi sai tnh hnh - B thi u st trong phn tch nh gi - Ch u nh h ng gin ti p t nh ng thay i c a i u ki n t nhin(m t ma ,
d ch,..)- Hnh th c bn g i u c kh nng g p ph i n kh i. -
Hng b h h i trong v n chuy n, l u kho - Nh n c s khng cn chnh sch u i cho ngnh chn nui khi gia nh p W 2. M t s bi n php kh c ph c r i ro - Bm st cc ngu n thng tin c lin quan
- Theo di tnh hnh hnh chn nui trong vng- K t h p v i cc phng chn nui th y a ph ng ki m sot v theo di di n
tnh hnh d ch cm gia c m - T o ra cc ph ng n tr n d dng cho khch hng - Ki m sot h n ch t n th t n u c x y ra - Ti tr r i ro - H n ch r i ro
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C. K T LU N V KI N NGH K T LU N:
Qua qu trnh tm hi u, phn tch v nh gi th d n thnh l p C a Hng Th c n Gia Sc Bnh Anc kh thi. V i nh ng chnh sch m c a hng th c hi v ho t ng v i ph ng chm Mu n cho n gia sc gia c m c a b con kho m nh, t nng su t cao s gp ph n h tr tch c c cho cc nh chn nui trong vng trong vi c pht tri n ngnh ngh , tm ki m l i nhu n ng th i chnh i u v xu th pht tri n c a ngnh chn nui cng t o i u ki n cho c a hng pht tri lu di .
KI N NGH :
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- Khi c a hng i vo ho t ng nn th ng xuyn theo di kh nng thanh to c a khch hng
- Ch c a hng nn ki m tra gim st ch t ch qu trnh mua bn - C p nh t th ng xuyn cc thng tin v gi c v tnh hnh chn nui v cc s
ki n c lin quan- Nng cao tinh th n on k t v trnh chuyn mn nghi p v c a nhn vin,
pht huy tinh lm vi c nhi t tnh c a h . - V pha nh n c c n quan tm h n n a v t o i u ki n thu n l i cho vi c v
v n.