towards a sustainable business and exploitation plan. interim report

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Towards a sustainable business and exploitation plan Interim Report Project Deliverables no. 12/13 December 2011

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Page 1: Towards a sustainable business and exploitation plan. Interim Report

 

Towards  a  sustainable  business  and  exploitation  

plan  Interim  Report    

Project  Deliverables  no.  12/13  December  2011  

 

Page 2: Towards a sustainable business and exploitation plan. Interim Report

Project Nr 2010-4210 / 511552-LLP-1-2010-1-ES-KA2-KA2MP-SPKApps

This work by SpeakApps is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

 

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Executive  Summary    SpeakApps   is   a   free   and   open   source   online   platform,   aimed   at   language   teachers,   language  schools  and  educational  institutions,  providing  them  with:    

Easy   access   to   innovative   and   interactive   online   tools   for   learning   and   teaching  languages    

Activities   and   tools   for   managing   materials   for   synchronous   and   asynchronous   oral  tasks    

Technical  and  pedagogical  guides  to  assist  SpeakApps  users    

A   facility   to   create   a  dedicated   e-­‐learning   environment  by  using   virtual   classrooms   to  carry  out  pedagogical  activities  

A  common  digital  space  to  develop  and  exchange  oral  language  learning  materials  and  to  develop  new  software  within  the  SpeakApps  environment    

SpeakApps   leverages   technology   to   ensure   that   language   learners   have   a   dedicated   space   to  engage   with   oral   language   activities.   The   platform   supports   active,   engaged   and   reflective  learning   by   facilitating   feedback   and   performance   evaluation,   a   recognised   challenge   for   the  online  language  teaching  and  learning  community.  Language  activities  have  been  developed  in  six  European  languages;  Catalan,  Irish,  Dutch,  Swedish,  Polish  and  English.    

   

Page 3: Towards a sustainable business and exploitation plan. Interim Report

Project Nr 2010-4210 / 511552-LLP-1-2010-1-ES-KA2-KA2MP-SPKApps  This work by SpeakApps is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

 

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Table  of  Contents  1   Introduction  .............................................................................................................................................................  3  

2   Designing  for  sustainability  ...............................................................................................................................  4  

3   Technical  Solution  and  Architecture  ..............................................................................................................  5  

3.1   LANGBlog  ..........................................................................................................................................................  5  

3.2   Videoconferencing  tool  ...............................................................................................................................  6  

3.3   Tandem  tool.....................................................................................................................................................  7  

3.4   SpeakApps  Portal  ..........................................................................................................................................  8  

3.5   SpeakApps  Platform  and  Cloud  Computing  .......................................................................................  8  

4   Market  Scan  and  Competitors  ...........................................................................................................................  9  

4.1   Synchronous  Communication  ..................................................................................................................  9  

4.1.1   Skype  .........................................................................................................................................................  9  

4.1.2   Google  Applications  ............................................................................................................................  9  

4.1.3   Adobe  Connect  ......................................................................................................................................  9  

4.1.4   WebEx  Training  Centre  ..................................................................................................................  10  

4.2   Asynchronous  Communication  ............................................................................................................  10  

4.2.1   SoundCloud  .........................................................................................................................................  10  

4.2.2   You  Tube  ..............................................................................................................................................  10  

4.3   Platform  ..........................................................................................................................................................  10  

5   Business  Model  ....................................................................................................................................................  11  

6   SpeakApps  Deliverables  &  Sustainability  .................................................................................................  12  

6.1   User  Requirements  ....................................................................................................................................  12  

6.2   Pilot  Studies  ..................................................................................................................................................  12  

6.3   Teacher  Training  ........................................................................................................................................  12  

6.4   Pedagogical  Design  ....................................................................................................................................  12  

6.5   Social  Network  and  Community  Building  ........................................................................................  13  

6.6   Technological  Solution  .............................................................................................................................  13  

6.7   Dissemination  ..............................................................................................................................................  13  

7   Conclusion  ..............................................................................................................................................................  13  

8   References  ..............................................................................................................................................................  15  

 

   

Page 4: Towards a sustainable business and exploitation plan. Interim Report

Project Nr 2010-4210 / 511552-LLP-1-2010-1-ES-KA2-KA2MP-SPKApps  This work by SpeakApps is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

 

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1  The  aim  of  this  document  is  to  outline  the  integrated  approach  adopted  by  SpeakApps  project  partners  to  the  development  of  SpeakApps  business  and  exploitation  plan.  The  rationale  for  this  approach  is  based  on  a  belief  that  both  the  business  model  and  exploitation  plans  should  centre  on  the  concept  of  sustainability.   Indeed,  the  centrality  and  importance  of  sustainability  should  not   be   overlooked   in   the   context   of   the   rapidly   evolving   technological   environment.   The  SpeakApps   Development   Team   has   already   advanced   the   use   of   the   SpeakApps   tools   and  platform   within   targeted   communities   of   language   learners   through   the   initial   stages   of   the  project   via   the   SpeakApps   user   requirements   survey,   SpeakApps   pilots,   and   various  dissemination  activities.    

This  document  incorporates  an  examination  of  some  of  the  key  sustainability  issues  that  were  outlined  in  the  sustainability  roadmap  developed  by  the  SpeakApps  partners1  and  illustrated  in  Figure  1  below:  

Figure  1  -­‐  Sustainability  concepts  and  principles  

   

                                                                                                                         1  See  Sustainability  Plan  (WP5)    Roadmap,  September  2011  

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Project Nr 2010-4210 / 511552-LLP-1-2010-1-ES-KA2-KA2MP-SPKApps  This work by SpeakApps is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

 

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The   future   exploitation   of   the   SpeakApps   environment   is   thus   approached   from   both  pedagogical  and  technological  perspectives.  Following  a  brief  discussion  of  sustainability  issues  relating   to   design   and   pedagogical   activities,   this   interim   report   gives   an   overview   of   the  technologies  powering  the  tools,  portal  and  platform  of  the  SpeakApps  project  and  considers  it  main  competitors.  It  then  outlines  the  business  model  and  principles  adopted  by  the  SpeakApps  partners.   Finally,   it   considers   other   SpeakApps   deliverables   and   their   relationship   with   the  overall  sustainability  plan.  

2  Rogers  (2003:  183)  defines  the  concept  of  sustainability  as   e  degree  to  which  an  innovation  continues   to   be   used   over   time   after   a   diffusion   program     Drawing   on   this   definition,  sustainability  can  be  defined  as  a    ability  to  meet  its  goals  both  in  short-­‐term  and  long-­‐term.  Designing  for  sustainability  is  designing  for  change  because  of  the  contemporary  nature  of  pedagogical  and   technological   trends  and  needs.   In   this  sense,   the  sustainability  and  business  strategy   acknowledge   the   dynamic   change   processes   in   relation   to   the   development   of   the  SpeakApps   tools   and   platform.   From   the   technology   perspective   this   means   that  interoperability  of   the  tools  and  various  Virtual  Learning  Environments  (VLEs)  must  be  taken  into   account.   This   has   been   achieved   through   the   implementation   of   the   IMS   Learning   Tools  Interoperability  specification  (see  section  3  below).  

There   is  however  a  strong  relationship  between  pedagogical  design  and  content  management  across   different   e-­‐learning   environments   (Britain,   2011).   The   SpeakApps   pedagogical   plan   is  formulated   on   the   premise   of   facilitating   and   supporting   oral   language   production   and  acquisition  of  language  learners.  The  model  is  based  on  the  creation,  maintenance  and  growth  of   communities   of   users   in   each   target   language   and   the   provision   and   development   of   open  content.  Wiley  (2007:  5)  defines  sustainability  in  terms  of  Open  Educational  Resources  (OER)  as  two-­‐fold:  

Sustainability  of  the  production  and  sharing  of  resources  (pedagogical  activities)  

Sustainability  of  the  use  and  reuse  of  the  resources  by  end  users  (whether  teachers  or  learners)  

The  project  provides  pedagogical  support  to  language  teachers  to  position  the  SpeakApps  tools  in   line  with   their   own   pedagogical   coordinates,   through   the   provision   of   pedagogical   guides.  These   guides   will   support   language   teachers   to   consider   these   tools   as   a   part   of   a   learning  design,   to   choose   the   best   tools   for   a   particular   purpose,   and   to   build   activity   spans   that   tie  together  different  tools  and  activities  supporting  the  learning  objectives.  Pedagogical  activities  available  in  the  SpeakApps  platforms  are  being  developed  cognisant  of  the  Common  European  Reference   Framework   for   Languages   (CEFR).   This   is   an   important   feature  of   the   pedagogical  component  of  the  SpeakApps  project  as  it  ensures  that  the  proposed  language  learning  tasks  are  benchmarked  to  this  standard.    

Research   on   designing   for   learning   has   produced   a   rich   account   of   the   various   ways   of  documenting  and  sharing  educational  practices  (see  for  example  Conole  et  al.  2007).  During  and  after  the  project,  different  kinds  of  materials  are/will  be  produced,  and  these  materials  can  be  considered   as   learning   objects.   To   ensure   sustainability,   the   learning   objects   need   to   be  reusable.   Guides   to   the   development   of   activities   by   the   SpeakApps   language   learning  community  will  be  provided  on   the  platform  to   foster  and   to  nurture  a  vibrant  community  of  practice.   In  particular,   the   social   feature  of   the  portal  will   act   as   an   interactive   and   reflective  resource   for   activity   developers   and   users,   and   it   will   support   their   interaction   with   other  language  teachers.  Activity  guides  will  also  provide  clear  pedagogical  instruction  and  advice  to  

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Project Nr 2010-4210 / 511552-LLP-1-2010-1-ES-KA2-KA2MP-SPKApps  This work by SpeakApps is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

 

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activity  developers.  These  pedagogical  guides  and  templates  are  validated  by   the  members  of  the  project  during  the  pilot  studies,  and  their  theoretical  underpinnings  are  made  explicit.    

One   of   the   problems   in   current   teaching  material   repositories   is   that   the   amount  of  material  tends   to   grow   fast   and   soon   becomes   inaccessible   if   no   clear   organizational   structure   is  presented.   The   design   of   the   platform   is   cognisant   of   these   issues.   More   specifically,   and  following   Conole   (forthcoming),   we   believe   that   a   shared   language   to   describe   learning  activities   is  needed.  Through   the  design  and  piloting  of   templates,   the  project   is  developing  a  method   and   associated  metadata   to   describe   learning   tasks.   The   completion   of   pilot   studies  across   the   SpeakApps   language   set   ensures   a   dynamic   and   iterative   approach   to   the  development   of   this   shared   language,   while   remaining   cognisant   of   Learning   Design  specifications  and  developments  (see  for  example  Koper  &  Tattersall,  2005).  

The   effectiveness   of   the   project   depends   on   both     and     interest   to  acknowledge   the  SpeakApps   tools  as  relevant   tools   for   learning,  and   to  be  able   to  set   them  in  line  with  the  learning  objectives.  To  promote  the  use  of  the  tools,  the  project  aims  to  overcome  the  most   common   obstacles   in   using   learning   technologies,   e.g.   lack   of   resources   and   lack   of  support.  This  can  be  addressed  through  the  development  of  a  repository  of   tasks,   the  support  and  provision  of  an  online  community  space,  and  the  availability  of   technical  and  pedagogical  guides  to  users.    

3  Consideration   of   sustainability   has   guided   the   selection   and   use   of   open   source   technologies  underpinning   the   SpeakApps   tools   and   platform.   As   mentioned   earlier,   the   project   is  implementing   an   international   specification   model,   IMS   Learning   Tools   Interoperability,   to  support   the   interoperability   of   the   tools  with   other   Learning  Management   Systems   (LMS)   or  Content  Management  Systems.  

SpeakApps  technical  solution  incorporates  three  main  elements:  

1. A  place  to  find  information,  guides  and  demos  of  the  SpeakApps  tools.  Tasks  developed  for  these  tools  will  also  be  available  to  the  wider  community.  

2. A   place   to   download   tools   and  material   for   oral   skill   practice   and   to   participate   in   a  social  network.  

3. A  place  to  set  up  an  e-­‐learning  environment  if  you  would  like  to  use  the  SpeakApps  tools  but  do  not  have  an  LMS  to  integrate  them  into.  

The  SpeakApps  platform  is  based  on  a  cloud  computing   infrastructure.  The  platform  will  host  the   SpeakApps   tools,   provide   the   capacity   to  develop   a   dedicated   e-­‐learning   environment   for  individual  users  and  support  a  social  space  to  exchange  and  develop  pedagogical  materials.  The  SpeakApps  tools   include  an  audio  blog,  a  video  conferencing  and  tandem  tool.  The  SpeakApps  portal   is   based   on   Moodle2   and   Mahara3   technology.   To   support   the   development   of   an  individual   e-­‐learning   environment,   the   SpeakApps   platform   draws   on   the   Amazon   EC24   web  service  to  provide  a  customisable  cloud  computing  solution.  The  following  sections  provide  an  overview  of  the  SpeakApps  tools,  portal  and  platform.  

3.1 LANGBlog  

                                                                                                                         2  Moodle:  http://moodle.org/  3  Mahara:  http://mahara.org/  4  Amazon  Elastic  Cloud  Compute:  http://aws.amazon.com/ec2/  

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Project Nr 2010-4210 / 511552-LLP-1-2010-1-ES-KA2-KA2MP-SPKApps  This work by SpeakApps is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

 

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LANGBlog   is   an   audioblog   facilitating   the   practicing   of   oral   skills   of   a   user.   LANGBlog  functionalities  support  audio,  video  and  textual  posting.  LANGBlog  is  adopted  from  WordPress    the  most   common   blog   technology   used   on   the   Internet.  Wordpress5   is   an   open   source  web  application   underpinned   by   PHP   and   MySQL.   The   WordPress   architecture   allows   for   the  expansion  of  the  functionality  through  the  addition  of  plug-­‐ins.  LANGBlog  has  been  developed  in  this  way  to  support  video  and  audio  functionalities  and  to  facilitate  the  integration  of  LANGBlog  into  portals  and  other  platforms.    

Figure  2.  LANGBlog  

 

3.2 Videoconferencing  tool  

This  tool  supports  a  video  conference  of  up  to  six  participants  using  audio  or  video.  The  tool  is  an  open  source  tool  and  chat  application,  underpinned  by  the  following  technologies:  Java,  Flash  and  Red5.  The  functionalities  of  the  tool  include  that  each  participant  can  initiate  a  conference  thus  supporting  both  supervised  and  independent  synchronous  communication  sessions.  Other  functionalities  associated  with  this  tool  include  the  recording  and  archiving  of  conferences.  An  important   feature  of   the   tool   is   its  usability   i.e.   the   tool   is   designed  based  on   the  principle  of  simplicity  and   to  ensure  that  participants  are  engaged  with   learning  as  opposed  to  mastering  the  functionality  of  the  tool  or  its  underlying  technology.  At  present,  the  tool  incorporates  these  two  main  features:  

1.  Videoconferencing  and  recording  tool:  

Up  to  six  participants   Integrated  recording  and  archiving   Written  chat     Mute  mike  option   Tandem  tool  integration  

                                                                                                                         5  Wordpress:  http://wordpress.com/  

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Project Nr 2010-4210 / 511552-LLP-1-2010-1-ES-KA2-KA2MP-SPKApps  This work by SpeakApps is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

 

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 2.  Player    

Archived  file  player   Search  facility   Separate  channels  for  each  participant     Download  feature  for  participants    

Figure  3  -­‐  Videoconferencing  

 

3.3 Tandem  tool  

The  Tandem  tool  is  designed  to  support  students  to  work  on  a  task  together  in  a  synchronous  medium.   The   tool   is   powered   by   PHP   and   uses   the  Moodle   classroom   or   a  Mahara   group   to  connect  two  students  to  complete  their  language  learning  task.  Students  can  be  given  differing  content  to  support  their  interaction  and  is  based  on  goal-­‐oriented  communication  activities.  The  tool   maintains   three   interfaces   for   students,   teachers   and   administrators   and   the   tool   is  independent   of   the   communication   technology   used.   The   tandem   tool   will   be   part   of   the  SpeakApps  platform.    

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Figure  4.  The  tandem  tool  

 

3.4  SpeakApps  Portal    

The  SpeakApps  portal  facilitates  both  formal  and  informal  learning  opportunities  and  is  based  on  Moodle   and  Mahara   Technologies.   Moodle   is   an   open   source   LMS,   which   allows   users   to  create  online  learning  environments.  At  present  there  are  over  seventy  two  thousand  registered  Moodle   sites   (Moodle,   2011)   with   over   five   million   courses.   Mahara   is   an   open   source   e-­‐portfolio   system  with   social   networking   features.   Its   design   replicates   the  modular  principles  associated  with  Moodle  and  both  technologies  can  be  readily  integrated.  The  SpeakApps  portal  will  be  available  to  users  through  a  cloud  computing  paradigm.  

3.5 SpeakApps  Platform  and  Cloud  Computing    

The  SpeakApps  platform  is  based  in  the  cloud.  Users  who  have  decided  to  avail  of  the  complete  SpeakApps  technical  solution  will  access  this  environment  through  the  Internet.  Amazon  Elastic  Cloud  Compute  (Amazon  EC2)  will  host  the  e-­‐learning  environment.  This  service  provides  true  flexibility   by   facilitating   the   required   increase   or   decrease   in   computing   capacity;   it   also  provides  a  number  of  security  mechanisms  to  protect  users  and  resources.  An  additional  benefit  of  using  Amazon  EC2  is  the  pricing  structure6  and  the  rates  paid  for  computing  resources.  The  pricing  model  is  based  on  utility,  with  no  minimum  fee.  This  will  be  further  detailed  in  the  final  business  plan  (see  also  section  5).  

                                                                                                                         6  For  information  on  Amazon  EC2  Pricing,  see  http://aws.amazon.com/ec2/pricing/  

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4  SpeakApps   tools   and   applications   are   situated   in   a   dynamic   environment   with   blurred  boundaries.   Cloud   computing   and   the   paradigm   of   Software   as   a   Service ,   underpin   the  development  of   the  SpeakApps   tools  and  platform.   In  spite  of   the  move   to  a   cloud  computing  environment,  the  SpeakApps  project  is  cognisant  of  the  attractiveness  of  LMS  systems  such  as  Blackboard  and  Moodle   to   support   learning.  As   such,  SpeakApps  applications  are  designed   to  plug-­‐in  within  these  environments.    

Both   the   SpeakApps   platform   and   applications   have   a   number   of   direct   and   indirect  competitors.   The   following   section   briefly   outlines   some   of   these   competitors   and   their  offerings   in   the   context   of   the   mode   of   communication   facilitated   by   the   SpeakApps  Applications.   Further   details   and   other   tools   and   technologies   in   this   space   can   be   found   in  State-­‐of-­‐the-­‐art   report   for   teachers:   a   review   of   tools   for   speaking,   Project   Deliverable   no.   3,  December  2011.  

4.1 Synchronous  Communication    

4.1.1 Skype  

Skype  is  an  application  supporting  voice  and  video  calls  over  the  Internet,  by  using  Voice  Over  Internet  Protocol  (VOIP).  Skype  is  based  on  a  peer  to  peer  (P2P)  paradigm  i.e.  users  download  software   on   their   device   before   being   able   to   connect   using   Skype.   Entry   level   services   are  available  to  users  free  of  charge  and  include  both  voice  and  video  calls.  Subscription  charges  are  based  on  service  level,  based  on  a  utility  model  i.e.  pay  as  you  go.  Skype  is  available  on  a  wide  range  of  devices   including  Smart  phones  and  Digital  TVs.  Skype  was  acquired  by  Microsoft   in  2011.  

4.1.2  Google  Applications  

Google   offers   a   number   of   applications   supporting   synchronous   communication.   Google  Chat/Talk  and  Google  Hangout  are  two  examples  of  these  applications  which  are  available  free  of  charge  and  which  are  integrated  within  Google's  wider  cloud  platform  accessed  via  Google's  email   application,   Gmail.   Google   Chat   is   a   plug-­‐in   that   facilitates   both   video   and   audio  communication  via  Gmail  with  other  Gmail  users.  Google  Talk  supports  textual  communication  through   instant   messaging,   file   transfer   and   audio   conferencing   (multiple   users).   Google  Hangouts  provide  a  video  and  audio  working  or  social  space  for  up  to  nine  users  browsing  the  web,  who  are  invited  into  that  space,  thus  providing  an  area  for  groups.  These  applications  are  available  to  users  free  of  charge  and  run  across  devices.    

4.1.3  Adobe  Connect  

Adobe   Connect7   is   a   commercial   platform   designed   to   support   virtual   communication.   The  platform   technologies   support   synchronous   communication   and   provide   advanced   features  such  as  the  recording  of  audio  and  video  interactions,  accessing  recording  must  be  completed  through  Adobe  Connect  i.e.  recordings  are  not  saved  to  local  environments.  Virtual  classrooms  can  be   established   in  Connect   supporting   group  work   and  conferencing   for  up   to   twenty   five  participants.  A   reduced   feature  version  of  Connect   is   also  available   for  mobile  devices.  Adobe  

                                                                                                                         7  Adobe  Connect:  http://www.adobe.com/products/adobeconnect.html  

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Connect   offers   a   discounted   utility   and   membership   pricing   model   for   institutional   and  individual  consumers  for  both  public  and  private  educational  concerns.  

4.1.4  WebEx  Training  Centre  

WebEx  Training  Centre8   is   another   solution   for   the  corporate  and  educational  online   training  and  learning  markets  and  is  a  company  of  the  global  corporation  Cisco  Systems.  The  Training  Centre  is  based  on  WebEx  popular  online  meeting  platform  but  has  been  developed  to  provide  additional  functionality.  This  functionality  includes  features  similar  to  those  of  Adobe  Connect.  WebEx  Training  Centre  is  interoperable  with  LMS  and  support  for  interoperability  is  provided.  WebEx   Training   Centre   can   support   up   to   1000   participants.   WebEx   Meeting   Centre   is   a  reduced  feature  version  of  the  feature-­‐rich  WebEx  Training  Centre,  which  scales  from  8  to  500  participants   and   is   available   on   mobile   device.   Both   standard   and   upgraded   versions   of   the  software   are   available   and   the   pricing   structure   is   differentiated   on   functionality   and   usage  arrangements.    

4.2  Asynchronous  Communication    

4.2.1 SoundCloud  

SoundCloud9  is  based  on  a  social  media  paradigm  and  encourages  users  to  register  and  upload  their   recordings.  Once   registered   the  user  uses   the   software  available   through  SoundCloud   to  record  their  sounds  or  download  an  application  to  their  mobile  phone  to  complete  and  upload  a  recording.   Similar   to   other   social   media   environments,   users   can   share   their   recordings;  feedback   can   be   given   from   others   listening   to   your   recording   by   using   the   time-­‐stamp  comment  feature.  A  user's  recordings  can  be  made  available  via  other  social  media  communities  such  as  Facebook.    

4.2.2  You  Tube  

You   Tube   allows   users   to   post   and   share   video  materials   online.   You   Tube   is   a   subscription  based  serviced  with  a  wide  breadth  of  functionality  based  on  subscription  type.  Users  have  the  option  of   creating   their   own  You  Tube   channel   to   author,   edit   and  manage   their   own  posted  videos.  Users   can   also   share   video  posting  both  publicly   or   through  restricted   invitation  only  access  for  up  to  twenty  five  other  users.  You  Tube  provides  an  annotation  feature,  which  allows  users  to  provide  textual  comment  to  video  materials.  You  Tube  video  can  be  embedded  in  other  platforms   and   can   be   accessed   and   integrated  with   email   platforms   such   as  GMail   and   social  media  networks  such  as  Facebook.  You    entry  level  service  is  free  of  charge  to  users.    

4.3 Platform    

The   SpeakApps   platform   can   be   considered   as   a   learning   management   system   or   virtual  learning  environment.  The  LMS  market   is  dynamic  and  consists  of  both  commercial  and  open  source   players.   Examples   of   commercial   companies   in   this   market   include   Blackboard   and  examples  of  open  source  companies  include  Moodle  and  Joomla10.  A  joint  venture  by  Google  and  

                                                                                                                         8  WebEx  Training  Centre:  http://www.webex.com/  9  SoundCloud:  http://soundcloud.com/  10  Joomla:  http://www.joomla.org/  

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Pearson,  indicate  the  continued  evolution  of  this  market  with  the  launch  of  OpenClass11  a  free  LMS     which   provides   course   management   tools   and   advanced   social   networking   and  community   building   capacities   (Fischmann,   2011).   This   project   however   is   currently   in  development  and  remains  unavailable  to  users.    

5  The  close  integration  of  pedagogical  and  technological  design  is  evidence  of  the  distinctiveness  of   the   SpeakApps   tools   and   platform   in   relation   to   its   competitors   and   is   at   the   core   of   its  business  model.  The  latter  is  based  primarily  on  developing  a  community  of  users  by  providing  free  access   for  all  users   to   the  web  2.0   tools  and  associated   learning  materials   that  are  being  iteratively   developed   throughout   the   lifespan  of   the   project.   Since   they   are   based  on   the   IMS  Learning   Tools   Interoperability   specification,   the   SpeakAppss   tools   can   be   integrated   into   a  wide   range   of   existing   educational,   content   and   social   media   platforms   such   as   Moodle,  Blackboard,   and  Mahara.   Users   will   therefore   be   able   to   download   the   SpeakApps   tools   and  integrate  them  within  their  own  technological  contexts,  provided  that  they  have  the  resources  and  appropriate  technical  skills  or  support  to  do  so.  All  teaching  and  learning  materials  will  be  accessible   under   a   Creative   Commons   licence,   similar   to   the   one   applicable   to   this   document  (e.g.  BY,  NC,  SA).  

For  those  who  do  not  have  access  to  the  necessary  resources  and  support,  it   is  envisaged  that  the  Universitat  Oberta  de  Catalunya   (UOC)  will   continue   to  maintain   the   SpeakApps  platform  and  tools  after  the  project  is  completed.  In  order  to  support  UOC  in  this  endeavour,  the  business  model  will   allow   for   the   provision   of   a   subscription   based   dedicated   e-­‐learning   environment  with  virtual  classrooms  for  users.  This  ancillary  service  is  based  on  the  concept  of   software  as  a  service ,   and  will   provide   a   range   of   LMS   functionalities   to   users.   The   service  will   be   offered  using  a  subscription  paradigm  in  line  with  Amazon  EC2  pricing  structure  (mentioned  earlier  in  section   3.5),   with   subscriptions   commensurate   with   usage   and   based   on   technical   costs   of  hosting   and  maintenance.   To   assist   in   the   setting  up   of   an   appropriate   price   plan,   all   project  partners  will  conduct  an  appraisal  of  user  statistics  and  interactions  with  the  platform  and  tools  by  the  end  of  the  project  life-­‐cycle  as  well  as  establish  the  potential  demand  for  the  services  for  each   language.   UOC   will   also   provide   detailed   technical   and   maintenance   costs   as   well   as  develop  scenarios  of  use  and  break  even  points  (e.g.  projected  number  of  students/teachers  for  the  next  two  years  and  associated  costs)  that  are  cognizant  of  potential  requirements  for  future  upgrades.  These  projections  and   financial  scenarios  will   form  the  basis   for  a  SpeakApps  price  plan  and  the  drawing  of  agreements  between  the  SpeakApps  Consortium  and  organisations  or  individual  teachers  interested  in  bringing  their  classes  to  the  SpeakApps  platform.  

In   recognition   of   the   25%   share   of   the   total   project   budget   committed   by   the   partner  institutions  during  the  project  lifespan  and  of  the    contribution  to  the  development  and  piloting  of  tools  and  tasks,  UOC  will  provide  free  access  to  partner  institutions  for  at  least  a  year  after   completion   of   the   project.   The   other   partners   will   continue   to   provide   teaching   and  learning  materials   as  well   as   steward   the   community  of   users.  A  new  consortium  agreement,  based   on   the   initial   one,   will   be   drawn   with   a   view   to   establish   governance   principles   and  operations,  as  well  as  conditions  and  rules  for  the  distribution  or  re-­‐investment  of  profits  if  any.    

                                                                                                                         11  To  learn  more  about  OpenClass,  see:  http://www.joinopenclass.com/open/view/t1  

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6  This   section   considers   issues   of   sustainability   in   terms   of   other   SpeakApps   deliverables   and  how  these  deliverable  link  into  the  SpeakApps  business  model.    

6.1 User  Requirements  

The   SpeakApps   Development   Team   is   conducting   a   comprehensive   survey   of   user  requirements.   These   requirements   are   used   to   guide   both   technological   and   pedagogical  elements  of  the  project.  The  dissemination  of  the  user  survey  has  also  brought  the  SpeakApps  project  to  the  attention  to  a  wide-­‐range  of  users  in  each  of  the  target  languages  as  is  the  first  of  a  series  of  steps  to  build  a  SpeakApps  user  community.  

6.2 Pilot  Studies    

Carrying   out   pilot   studies   ensures   that   the   SpeakApps   tools   and   applications   are   being  conducted   by   teachers  within   partner   institutions   and   in   concert  with   other   external   bodies.  Partners   jointly   define   guidelines   for   pedagogical   activities.   The   pilot   studies   are   based   on  cooperative  design  methods  to  promote  the  development  of    ownership  and  authorship  in  regard   to   new   pedagogical   designs.   Further   rounds   of   pilot   studies   will   continue   to   support  development  in  the  context  of  the  technological  and  pedagogical  elements  of  the  project.    

6.3 Teacher  Training  

The  teacher  training  deliverable  provides  a  mechanism  to  train  language  teachers  in  the  use  of  the   SpeakApps   activities,   tools   and   platform.   It  will   initially   train   teachers   and   the   results   of  these  sessions  will  be  used  to  refine  further  training.    

For  sustainable  development,   teachers  need   to  be  offered  opportunities   to  explore   the  role  of  technology  in  relation  to  their  concept  of  language  and  learning.  Building  upon  the  experience  gained  in  teacher  training  at  the  University  of  Jyväskylä  and  UOC,  the  SpeakApps  Consortium  is  developing  a  model  for  teacher  training  that  incorporates  the  following  aims:    

teachers   learn   the   basic   concepts   of   task   design   and   develop   open   resources   for  developing  spoken  skills;  

teachers   learn   the   basic   concepts   of   open   educational   resources   and   open  communication;  

teachers  learn  to  use  the  SpeakApps  tools  in  pedagogically  meaningful  ways;       teachers  reflect  on  pedagogical  practices  with  these  tools  by  exposure  to  best  practice  examples;  

teachers   become   familiar  with   and   contribute   to   guides   and   training  materials  which  will  be  freely  available  to  use  or  adapt  to  other  specific  contexts.  

The   approach   places   the   teacher   into   central   focus   and   emphasizes   the   professional   learning  aspect   in   order   to   support   the   sustainability   of   development.   Moreover,   it   aims   to   engage  teachers  in  a  learning  process  in  which  they  explore  the  affordances  of  the  new  tools  in  relation  to  their  pedagogical  concepts,  needs  and  current  designs.  

6.4 Pedagogical  Design  

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A  set  of  tasks  and  materials  for  the  teaching  and  learning  of  spoken  skills  using  the  SpeakApps  tools  will  be  available  to  language  teachers  from  the  platform.  These  tasks  and  materials  will  be  underpinned   by   current   learning   theories   and   pedagogical   frameworks,   which   will   be  made  explicit   and   accessible   to   language   teachers   from  a   variety   of   backgrounds.  More   specifically,  guidelines,  templates  and  various  project  reports,  such  as  the  State  of  the  art  report  for  teachers  (Project  Deliverable  no.  3),  will  aid  language  teachers  with  the  creation  of  their  own  activities.    

6.5 Social  Network  and  Community  Building  

The  maintenance  and  development  of   the  platform  and   tools,   their  continuing  and  expanding  use,  as  well  as  the  development  of  a  rich  repository  of  tasks  and  teaching  and  learning  materials  cannot   be   sustained   without   a   dynamic   online   community   of   developers   and   users.   Such   a  community   may   be   divided   in   three   distinct,   yet   interdependent   -­‐   1)   a  community   of   open   source   developers   (e.g.   similar   to   open   source   communities),   2)   a  community   of   language   learners,   and   3)   a   community   of   language   teachers.   There   are  many  models   for   building   and   sustaining   online   communities,   and   there   may   not   be   a   fit   for   all  solution.   Different   models   and   community   orientations   that   are   particularly   relevant   to  SpeakApps  are  being  examined  by  the  consortium,  such  as  open-­‐ended  conversations,  content,  project,  and  access  to  expertise  orientations.  

The   SpeakApps   platform   provides   a   social   network   element   to   facilitate   informal   learning  opportunities.   Through   the   development   of   this   feature   of   the   platform,   the   projects   aims   to  create  and  sustain  a  community  of  language  teachers.    

6.6 Technological  Solution  

The   SpeakApps   platform   is   built   leveraging   the   advantages   of   open   source   technologies.   The  principles  of  open  source  will  therefore  support  the  continued  refinement  of  the  tools  and  the  platform  as  the  SpeakApps  development  team  are  actively  engaged  in  developer  communities.  The  use  of  the  IMS  Learning  Tools  Interoperability  specifications  provides  for  the  integration  of  these  tools  with  other  LMS  and  CMS  and  therefore  ensures  that  the  tools  can  be  used  and  re-­‐used  across  an  array  of  platforms  which  adhere  to  this  specification.    

6.7 Dissemination    

SpeakApps  has  developed  a  comprehensive  dissemination  strategy  and  this  strategy  underpins  and   augments   the   exploitation   and   the   of   the   application   amongst   the   projects   target   users  through  a  targeted  approach  examples  of  these  initiatives  to  date  include  seminars  with  target  language  teachers,  the  presentation  of  SpeakApps  at  academic  and  practice  conferences  and  the  development  of  a  comprehensive  project  website.    

7  The   SpeakApps   sustainability   plan   is   centred   on   four   main   elements;   tools   and   platform,  pedagogical   development   and   support,   community   building   and   stewarding,   and   business  model.   The   development   of   each   element   is   guided   by   the   underpinning   principal   of  sustainability.   The   project   is   designed   to   ensure   that   language   teachers   can   interact   over   a  reasonable  period  of  time  with  the  SpeakApps  environment  in  a  number  of  ways  including:  

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Contributing  to  and  downloading  pedagogical  materials  in  the    target  languages   Downloading  the  tools  for  use  within  their  own  LMS  learning  context   Collaborating   with   other   language   teachers   in   the   development   and   design   of  pedagogical   activities   to   support   language   learning  with   a   particular   focus   on   spoken  skills  

Accessing  an  e-­‐learning  environment  with  LMS   features   to   facilitate  both  synchronous  and  asynchronous  oral  language  production    

The  progression  of  the  project  and  the  realisation  of  the  projects  work  packages  will  continue  to  refine   and   evolve   the   business   model   and   exploitation   deliverable.   The   challenge   for   the  SpeakApps  project  team  is  to  ensure  that  the  principle  of  sustainability  remains  at  the  core  of  its  mission.    

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8  Britain,  S.  (2011).  On  the  Relationship  Between  Pedagogical  Design  and  Content  Management  in  eLearning.   In  N.  Ferrer  &  J.-­‐M.  Alfonso  (eds.),  Content  Management  for  E-­‐Learning   (pp.  55-­‐69).  New  York,  NY:  Springer.    

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