trendy lime ranking

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SEO Progress Report By Mooyoung Jacob Kim

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Page 1: Trendy Lime Ranking

SEO Progress ReportBy Mooyoung Jacob Kim

Page 2: Trendy Lime Ranking

Objective

Overarching Issue: Increasing Trendy Lime website’s traffic

Sub issues:

1. Finding the best keywords that match to Trendy Lime’s goal and personality

2. Ranking up the focused keywords on search engine (SEO)

Page 3: Trendy Lime Ranking

Main Keywords

1.Corporate Event Planning in San Francisco

2.Social Event Planning in San Francisco

It comes from Google Keywords Planner and UberSuggest by comparing the volume, relevance and competition of suggested keywords

Page 4: Trendy Lime Ranking

Keywords for each pageHomepage

HomeKeywords:

• Corporate event planner in San Francisco

• Social event planner in San Francisco

Services

Corporate Event Planning

Social Event Planning

Clients Gallery Contact UsKeywords:

• Corporate event planner in San Francisco

• Social event planner in San Francisco

Keywords:

• Corporate event planner in San Francisco

• Social event planner in San Francisco

Keywords:

• Corporate event planner in San Francisco

• Social event planner in San Francisco

Keywords:

Corporate event planner San Francisco

Keywords:

Social event planner San Francisco

Page 5: Trendy Lime Ranking

Proofs

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Synonyms of each keyword

corporate event planning san francisco 70bay area corporate event planning 10corporate event planning sf 0corporate event planning bay area 0san Francisco corporate event planning 0sf corporate event planning 0

Keyword:: Corporate event plannerCorporate event planner 3600 22%Corporate event planning 3600 22%Corporate events planner 3600 22%Corporate event management 1000 6%Corporate events management 1000 6%Corporate event venue 590 4%Corporate events venue 590 4%Corporate event company 480 3%Corporate events company 480 3%Corporate events planning 210 1%Corporate event manager 170 1%Corporate events manager 170 1%Corporate event service 140 1%Corporate event services 140 1%Corporate event coordinator 140 1%Corporate event agency 140 1%Corporate events services 140 1%Corporate events coordinator 140 1%Corporate events agency 140 1%Corporate event organiser 70 0%Corporate event organizer 40 0%Corporate events organizer 40 0%Corporate event marketing 30 0%Corporate events marketing 30 0%Corporate events organiser 10 0%Corporate event plannings 0 0%Corporate event managements 0 0%Corporate events plannings 0 0%Corporate events managements 0 0%Corporate events service 0 0%

Social event planner 90 16%Social events planner 90 16%Social event planning 70 13%Social events planning 70 13%Social event coordinator 30 5%Social events coordinator 30 5%Social event management 20 4%Social event company 20 4%Social event manager 20 4%Social event venue 20 4%Social event marketing 20 4%Social events company 20 4%Social events manager 20 4%Social event services 10 2%Social event organizer 10 2%Social event organiser 10 2%Social events organiser 10 2%Social event plannings 0 0%Social event managements 0 0%Social event service 0 0%Social event agency 0 0%Social events plannings 0 0%Social events management 0 0%Social events managements 0 0%Social events service 0 0%Social events services 0 0%Social events organizer 0 0%Social events venue 0 0%Social events marketing 0 0%Social events agency 0 0%

Keyword:: Social event planner Keyword:: Corporate event planner +

San Francisco

Using Synonyms for Keywords make positive effects on SEO

Page 7: Trendy Lime Ranking

Revising Title tag and Meta Description of each page

B e f o r e A f t e r

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Revising Image Title

B e f o r e A f t e r

<6999613744_d33c3828ed_o.jpg> <Corporate-events-planner-Trendy-Lime-in-San-Francisco.jpg>

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Linking to good quality websites

B e f o r e A f t e r

Image file Linking Icons

http://mashable.com http://ecopreneurist.com

http://www.axs.com http://bub.blicio.us

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Picture => Text Box

B e f o r e A f t e r

One Image File Nine Image FilesEight Text Boxes

Google Bot can’t read the text on the image, so changing the text on the image to text box makes it readable

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Fixing webpage errors

This link couldn’t connect to the right pageCurrently it indicates to the gallery site correctly

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Result

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Overview of Ranking up

Ranking up from 46th to 13.8th

in 2 days

Page 14: Trendy Lime Ranking

Keyword Ranking for keywords starting with “Social” = Social Group

Keywords relevant to “Social event planner in San Francisco”

Page 15: Trendy Lime Ranking

Finished with(August 22th) 1st between all of competitors

Average of all related keywords : 3.6

Keywords Ranking ( Social Group )

Started from(August 12th)

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Keyword Ranking ( Social Group )Top 3 Competitors

Aug 12 Aug 13 Aug 14 Aug 15 Aug 16 Aug 17 Aug 18 Aug 19 Aug 20 Aug 21 Aug 220

5

10

15

20

25

Trendy Lime www.thumbtack.com www.annamarieevents.com

20

3.6

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Keywords Ranking ( Social Group )

...

B e f o r e A f t e r

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Keyword Ranking for keywords starting with “Corporate” = Corporate Group

Keywords relevant to “Corporate event planner in San Francisco”

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Started from(August 12th)

Finished with(August 22th) 9th between all of competitors

Average of all related keywords : 24.1

Keywords ( Corporate Group )

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Keyword Ranking ( Corporate Group )

Aug 12 Aug 13 Aug 14 Aug 15 Aug 16 Aug 17 Aug 18 Aug 19 Aug 20 Aug 21 Aug 220

10

20

30

40

50

60

70

80

Trendy Lime www.thumbtack.com www.annamarieevents.com www.accessdmc.comkeyevents.com hunterevents.net www.repertoireproductions.com shiloh-events.comwww.californiahost.com abcey.com ericaevents.com

Top 11 Competitors

24.1

76

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Keywords Ranking ( Corporate Group )

...

B e f o r e A f t e r

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Further Recommendations

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Adding Trendy Lime on Google Business

Example of Google Business

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Adding one more page with “Marketing Capabilities”

digital marketing 135000 19%branding 135000 19%marketing strategy 110000 16%fundraisers 110000 16%social media marketing 90500 13%corporate identity 40500 6%brand strategy 22200 3%brand identity 18100 3%influencer marketing 12100 2%experiential marketing 12100 2%digital strategy 8100 1%digital marketing services 4400 1%launch events 1900 0%marketing capabilities 390 0%social amplification 260 0%

Main Keyword: Marketing Capabilities

Other Keywords for the page content

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Adding 2 pop-ups for new subscribers

Getting regular traffic from subscribersBenefit

Welcome Mat Smart Bar

Welcome Mat: Pops up when a visitor enters the websiteSmart Bar: Pops up when the system thinks it is the best time to show the visitor

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UX-Revise

#New Page name with optimized keywords #More Call To Action buttons

#Share buttons #Better quality pictures#More “Contact us” buttons

#Navigation at bottom

of page

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Revising content with more keywords and synonyms

corporate event planning san francisco 70bay area corporate event planning 10corporate event planning sf 0corporate event planning bay area 0san Francisco corporate event planning 0sf corporate event planning 0

Keyword:: Corporate event plannerCorporate event planner 3600 22%Corporate event planning 3600 22%Corporate events planner 3600 22%Corporate event management 1000 6%Corporate events management 1000 6%Corporate event venue 590 4%Corporate events venue 590 4%Corporate event company 480 3%Corporate events company 480 3%Corporate events planning 210 1%Corporate event manager 170 1%Corporate events manager 170 1%Corporate event service 140 1%Corporate event services 140 1%Corporate event coordinator 140 1%Corporate event agency 140 1%Corporate events services 140 1%Corporate events coordinator 140 1%Corporate events agency 140 1%Corporate event organiser 70 0%Corporate event organizer 40 0%Corporate events organizer 40 0%Corporate event marketing 30 0%Corporate events marketing 30 0%Corporate events organiser 10 0%Corporate event plannings 0 0%Corporate event managements 0 0%Corporate events plannings 0 0%Corporate events managements 0 0%Corporate events service 0 0%

Social event planner 90 16%Social events planner 90 16%Social event planning 70 13%Social events planning 70 13%Social event coordinator 30 5%Social events coordinator 30 5%Social event management 20 4%Social event company 20 4%Social event manager 20 4%Social event venue 20 4%Social event marketing 20 4%Social events company 20 4%Social events manager 20 4%Social event services 10 2%Social event organizer 10 2%Social event organiser 10 2%Social events organiser 10 2%Social event plannings 0 0%Social event managements 0 0%Social event service 0 0%Social event agency 0 0%Social events plannings 0 0%Social events management 0 0%Social events managements 0 0%Social events service 0 0%Social events services 0 0%Social events organizer 0 0%Social events venue 0 0%Social events marketing 0 0%Social events agency 0 0%

Keyword:: Social event planner Keyword:: Corporate event planner +

San Francisco

Using Synonyms for Keywords make positive effects on SEO

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Updating blog posts with various contents regularly

P a r t y D r I n k R e c I p e s

P a r t y F o o d R e c I p e sP a r t y A p p a r

e l R e c o

m m e n - d a t I o

n s

P a r t y p l a n n I n g c h e c k l I s t

T o p 5 c o r p o r a t e e v e n t

p l a n n I n g c o m p a n I e s I n S F

Page 29: Trendy Lime Ranking

Until all keywords become 1st!