7/29/2019 TripBarometer - UK

1/1

Travellers are always CONNeCTeD

GrOwiNG OpTimism FOr 2013 Travel

* Dt bd on t fo onn of 15,595 t nd

19,447 ot b Tado nd sttgOn, Jn 2013

BusiNesses are emBraCiNG The pOwer OF reviews

wOrlDwiDe

BusiNesses are OpTimisTiC aBOuT 2013 prOFiTaBiliTy

iNvesT iN TraiNiNG

TO eNCOuraGe mOre

pOsiTive reviews

Travel plaNNiNG is DOmiNaTeD By ONliNe resOurCes

leasT pOpularmOsT pOpular

of uKot ct

onto ocd

79%

intng gt to

bt

potng ngnt on

to ngt

potng ngnt on

to ot

Free ameNiTies have a CONsiDeraBle iNFlueNCe ON

BOOKiNG DeCisiONs FOr uK Travellers

wOrlDwiDe, peOple CONsiDer aN averaGeOF seven properties wheN BOOKiNG

79% of t odd

tt co-fnd ctc n

ot otnt

80%of t

odd tt

t otnt fo

ot to offf w-F

FaCTOrs ThaT iNFlueNCe a BOOKiNG DeCisiON

Free

BreaKFasT

Free iN-rOOm

wi-Fi

swimmiNG

pOOl

miNiBar

?

eCO-FrieNDly Travel

prOperTies are eNCOuraGiNG aND respONDiNG TO ONliNe reviews

wOrD-OF-mOuTh BeCOmes eveN mOre pOwerFul ONliNe

69%

76%

43%

36%

30%

21%

56%

59%

57%

59%

18%

13%

24%

17%

Travel review

weBsiTes

Family

& FrieNDs

maGaziNes

& BrOChures

Travel

OperaTOr siTes

ONliNe Travel

aGeNCies

hiGh sTreeT

Travel aGeNCy

sOCial

meDiawoddn uK

68%

NOrThameriCa

82%

uK

58%

eurOpe

54%

asia

72%

sOuThameriCa

77%

51% of travellers worldwide have wriTTeN

a review OF aN aCCOmmODaTiON aFTer a Trip

28%

ho, t ct on ng n odt: oy 9% UK

x j h y

81%

82%

70%

54%

65%

50%

wodd n uK

ON averaGe, Travel parTies wOrlDwiDeBriNG 4 web-enabled devices ON Trips

T odd

gong onn

dng t t

uplOaD phOTOs TO

sOCial NeTwOrKs

pOsT upDaTes ON

sOCial NeTwOrKs

FiND lOCal aCTiviTies

usiNG mOBile DeviCes

BrOwse The weB

usiNG mOBile DeviCes

ONliNe reviews are ChaNGiNG Travel

CONGraTulaTe Or rewarD

sTaFF FOr pOsiTive reviews

4 in 10 prOperTies wOrlDwiDe

are plaNNiNG TO iNCrease

rOOm raTes iN 2013

TripBarOmeTerThe wOrlDs larGesT aCCOmmODaTiON aND Traveller survey*Dod n tn t sttgOn, don of edn Bnd

sOuTh ameriCa

58%

uK

41%NOrTh ameriCa

44%

asia

49%

eurOpe

44%

wodd n uK

Travellers are liKely TO iNCrease Travel BuDGeTs iN 2013

To t f ot nd dt fo t td, go to

.tdoTBot.co/uK

91% of ot

odd g tt bng

co-fnd otnt

bt on77% ct

ctc n c

The mOBile marKeTplaCe: small sCreeN, BiG Gaps

72% of travellers worldwidesay The aBiliTy TO BOOK viamOBile DeviCes is useFul

25%of bn odd nggng t gt

ob dc

Dtcto dnd,

on 22%of uK ot

otngob ktng

n 2013

95%

of uKot

otnt fo

bookng

38%

14%

93%

of todd onn

n ct

on t bookng

dcon

51%47%

39%33%

34%34%

33%25%

18% 16%9%

BusiNess

CeNTre

spa

64%70%

58%

28%

55%