twitter to recruit and hire
DESCRIPTION
Presentation from the Social Recruiting Summit 2009 Fall, presented by Jessica Lee.TRANSCRIPT
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
to recruit + hire @jessica_lee @APCOjobs
@sodexocareers
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
Jessica Lee ‐ @jessica_lee, @APCOjobs senior employment manager ‐ APCO Worldwide editor ‐ Fis8ul of Talent
Kerry Noone ‐ @SodexoCareers Marke>ng Communica>ons Manager ‐ Sodexo USA
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
three ways to use twiDer for hiring: 1) employment branding. 2) candidate engagement/ rela>onship building. 3) find + source candidates.
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
“The qualiDes that make TwiHer seem inane and half‐baked are what makes it so powerful”
– Jonathan ZiHrain, Harvard law
professor and Internet expert
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
employment branding’s ul>mate goal? being a great place to work.
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
candidate engagement/ rela>onship building – addressing the resume black hole…
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
"I'm used to automaDc responses. Just to have someone who replies and is generally interested in helping is huge.”
– Sodexo Candidate
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
wordymusic: @SodexoCareers lol hi there. Are you a bot?
SodexoCareers: @wordymusic ‐ no I'm a real person!
wordymusic: @SodexoCareers Oh, cool. Hi real person! What’s up?
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
post job openings
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
retweets = viral pos>ngs
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
within a two hour period of this tweet, 300
clicks, 35 resumes, 5 email
inquiries
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
# #wha>do #jobseeker #jobangels #_________
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
You are here.
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
How do you measure success?
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
"oh this is going to be addicDve" – Dom Sagolla, TwiHer co‐creator
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
Connect with us online!
@jessica_lee or @APCOjobs
@SodexoCareers
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
jessica_lee Jessica Lee
find tweeters based on their tweets, bio content or loca>on
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
jessica_lee Jessica Lee
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
“I'm so 3008. You’re so 2000 and late.”
SodexoCareers Kerry Noone
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
jessica_lee Jessica Lee
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
jessica_lee Jessica Lee
boolean, FTW
not
and
or
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
jessica_lee Jessica Lee
popularity is nice… but try to make the right kind of friends.
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
jessica_lee Jessica Lee
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
“Facebook is to 2007 as TwiHer is to 2009. It’s the most open communicaDon plaaorm out there“
– Roger Kondrat, social media consultant
SodexoCareers Kerry Noone
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
“TwiHer lets me hear from a lot of people in a very short period of Dme.”
– Robert Scoble, blogger
SodexoCareers Kerry Noone
jessica_lee Jessica Lee
SodexoCareers Kerry Noone
but why twiDer? because it’s cheap and easy. it’s the great equalizer.