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What is Uber? Transportation network company that connects passengers with drivers of vehicles for hire and ridesharing services

Presently offer services in 38 countries

First in the league

Taxi partnership with local taxi commisionX non luxury cars to compete against lower cost realtime sharing ride Lyft and sidecarBlack Car Luxury Car from BMW, Mercedes, JaguarChopper Helicopter Service from New York to Hampton2

FeaturesCoreOfficial Website manage :Account for customerAccount for partnerAccount for driver

ApplicationMobile app on iOS, Android for customerAccount sign-up | sign-inServices informationCab trackingCustomer RatingCredit Card payment

Internet integrated business model Dung role as intermediary, Uber to implement case management target audience suppliers spread all customers using dv All activities exchanging information, contact can be realized on a Uber's official website, you can sign up using the service as a normal customer, account registration employees act as a driver, or propose to become partners, suppliers for Uber3

Pricing and PaymentsCompetitors

Uber's pricing is similar tometered taxisalthough all hiring and payment is handled exclusively through Uber and not with the driver personally. If the Uber car is travelling at a speed greater than 11mph, the price is calculated on a distance basis. Otherwise, the price is calculated on a time basis.At the end of a ride, the complete fare (which does not include a tip - Uber's exact wording is "No Need to Tip" and there is no option to add a tip except to offer it via cash) is automatically billed to the customer's credit card.Uber has said that its high prices are the premium that the customers pay for a cab service that is not only reliable but also punctual and comfortable.During holiday times such as Halloween, New Year's Eve, or severe inclement weather (such as heavy snowstorms), Uber increases its prices to "surge price" levels to reach an economic equilibriumby attracting more drivers.

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Challenges FacedProtests by Taxi Drivers on unethical competitionTraditional Taxi drivers against these servicesPoliticalised issue on Taxi drivers rights

Steady uprising against Uber by Uber DriversUber hads increased its cut from fare to 20 %Low respect from Uber to its driversFailed Promises

Uber has several times being sued for unauthorised taxi services and to stop its operations. Later in many US States, this service was formally accepted as Transport Network Companies.Uber is being sued by drivers who claim they did not get some of their tip money. Also, drivers believe that Uber keeps large amount of fare chunk to themselves and keep on undercutting the rates to be competitive.Drivers also protested of unfulfilled promises by Uber X like cleaning of their car while on cab duty.5

Uber In IndiaUber started operations in Bangalore IndiaThe service is now available in all major metros of IndiaThe rated offered are cheaper than the conventional cab services like Meru cabs by 30%

Challenges

Cheaper transportation easily available in India unlike USA

Local competitors willing to replicate Uber model and provide cheaper fares

Uber has several times being sued for unauthorised taxi services and to stop its operations. Later in many US States, this service was formally accepted as Transport Network Companies.Uber is being sued by drivers who claim they did not get some of their tip money. Also, drivers believe that Uber keeps large amount of fare chunk to themselves and keep on undercutting the rates to be competitive.Drivers also protested of unfulfilled promises by Uber X like cleaning of their car while on cab duty.6

Uber in Future

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