UDAAN

Udaan is a leading mobile based news application where people get and experience news on different topics and categories.

Features –

24x7 breaking news

Offline reading

Share news & stories at social networking websites

Integration with Google reader

Easy customizations of page

TagNav, a news navigation system

Collection of articles, news stories, HD photographs and videos

Syndicate news contents from over 1200 trusted media partners etc.

Consumer Profile (Demographic)

Women and men, ages between 18 –30

Students; young and seasoned professionals

Employees

Indian market: Opportunity

India is now world’s third largest Internet user after U.S., China

Indian population: 1.2 billion

Total number of mobile users: 933 million

Total number of Smartphone users: 350 million

Total number of Smartphone bought last year: 200+ million

Existing news giants in Indian market.

Survey data among IIT Kanpur students

Vast variation of languages in different zones of India.

Due to illiteracy huge percentages of people don’t understand English.

So they need a platform which provides news in both in English and mother tongue.

Product Recommendation

Tie-up with maximum possible local newspapers. As per the data from Registrar of Newspapers for India (RNI) the highest number of newspapers were published

In Hindi followed by English, Urdu, Guajarati, Telugu, Marathi, Bengali, Tamil, Oriya, Kannada and Malayalam. Huge percentage of youth regularly checks

Employment news and government websites. If it possible to make any blog on the app it would be a better step. Indian youth spends lot of money to buy

magazines, books. If they get unlimited access to e-magazines, e-books, they will prefer this app.

As per the survey conducted among IIT Kanpur students, the

maximum persons

wanted the power to customize (change the outlook, icons,

background) their app.

Some person also want to upload news and make a

personal blog.

Platform

Available on iOS, Android in India In India market share of Windows phone is approx 10%. India is second largest country for Windows phone user So here big opportunity for Windows phone app. The app is limited for mobile

and tab user only .There are 150 million people in India who browse .Internet only through computer so there is also an opportunity to expand the market.

Indian mobile phone companies is competing equally with international mobile giant . Preloading in Indian mobile phone companies(Micromax,

Karbonn, Lava etc) will create new opportunities for the app.

Newspaper

Magazines

Banners

Glow boards

Metro

College Events

Pricing StrategyIt is Ad-free Product Ad-free subscription for Android

We can generate revenue by considering following point

By Selling e-books, e-magazine, journals

As the download from app store increase the revenue increase

When some content of the app share with social media revenue increase

By tie-up with maximum newspapers

By using hyperlink within contents