using your 10 x 10 matrix
DESCRIPTION
Internet MarketingTRANSCRIPT
HowtoUsethe10x10MatrixtoBuildYourBusiness
Ifyouhavealreadycreatedyour10x10matrix,youarealreadywellonyourwaytosuccessinyourinformationmarketing.Infact,Ibelievethatyouhavealreadycompletedoneofthehardestpartsofbuildingyourinformationfunnel.
Sowhatareyougoingtouseyour10x10matrixfor?
Itisgoingtoserveastheoutline,perhapstheblueprint,foreachofthenextseveralproductsyoucreate,aswellasmanyofthearticlesyouwillwrite,andemailsyouwillcompose.
Yousee,nomatterhowbigtheproductisthatyoucreate,itwillstillfollowthebasicoutlineofyour10x10matrix,theonlydifferencebetweentheproductsisthedepthofinformationandthedepthwithwhichyoucommunicatewithyourbuyers.
Forexample,whenyouwriteanebook,youwilllightlytouchoneachtopicinyour10x10matrix,bywritingonepagepertopicinyour10x10matrix,givingyouatotalof100pagesforyourebook.
WhenyourecordyourGirstCDseries,youwilldo10onehourCDs,with10topicsoneachCD,givingyouabout6minutespertopic.Andwith6minutes,youwillbeabletogoalittledeeperonyourtopicthanwithonepageofwriting.Andyouwillbecommunicatewithyourbuyersinadeeperfashion,astheywillconnectdeeperwithyouwhentheyhearyourvoice,ratherthanjustreadingyourwordsonpaper.
Andthenextplaceyoucanuseyour10x10matrixisincreatingyourcoachingprogram.Nowwithyourcoachingprogram,youmaygiveyourselfmoreGlexibilitythanwiththe10x10matrixtopics,perhapscoveringsomeitemsformuchlongerthan10minutes–perhapssometopicsmightneedafullhourofcoachingforsomeclieints,whereasothertopicsmightneedverylittlecoverageatthispoint,especiallyifaclienthasalreadyconsumedtheearlierebookandCDs.Sowithcoachingyouseeadeeperdevelopmentintoasmallerrangeoftopicsfromyour10x10,butitwillstillserveasastrongfoundationforyourcoachingprogram.
Twootherplacesthe10x10matrixcanbeusedinproductcreationisincreatingahomestudycourse,whichcanbestructuredassortofacrossbetweenyourCDseriesandthecoachingcorematerial.
Perhapsitwillgodeeperthanthe6minutesusedpertopicinyourCDseries,onsometopics,butleaveothertopicsalone,especiallytopicsthatdon’tneedasmuchcoverage,andhavebeenfullyexploredinyourCDseries.
Andafuturetwististhatyoucantakeoneparticularareaofyour10x10,perhapsaonetopicsection,andcreateanew10x10matrixjustbasedonthecontentinthatsection,andcreateamuchdeeperlineofproducts,alineofproductsthatistightlytargetedtoonespeciGicneed,andcanincludeanewebook,anewCDseries,anewhomestudycourse,andanewcoachingprogram.
Nowthatyoucanseethebigpictureofwhatyouwilluseyour10x10matrixforoverthenextfewmonthsandpossiblyyears,let’stalkaboutwhatyouaregoingtouseyour10x10matrixfornow.
TheGirststep,rightnow,istowriteyourebook.
Thiswillbedonebywritingonepagepertopicinyour10x10matrix.
Now,youwillnoticethatsinceyouhavedoneyour10x10matrix(orshouldhave,anyhow)inawordprocessingdocument,youalreadyhavean“outline”ofsorts.
Socopyandpastethat“outline”intoanewdocument(soyouretainyouroriginal10x10matrixforfutureuse)andusethatasthe“backbone”ofyournewebook.
Thatmeansyoucanliterallywriteeachpageintoyourwordprocessingdocumentrightintotheoutlineyoualreadyhave.
Andyoudon’thavetostartatthebeginningofthedocument.Youcanwriteeachdayonthetopicsandsubtopicsthatyoufeelmostlikewritingabout.Forexample,ifyoudon’tfeelmotivatedtowriteabouttheveryGirsttopicinyour10x10matrixtoday,justskiptothesecondtopic.Andifyougetstuckwritingonsomething,justskipovertosomethingelse.
Byusingthisprocessofwritingonwhatinterestsyoueachday,youwillGindyoucanwritealotmoreeachday,andyourebookwillbecomecompletedmuchfaster.OfcourseeventuallyyouhavetogobackandGinishwhatyouskipped,butmanytimeswhenyouhavecompletedsomuchmoreoftheebookalready,thosetopicsbecomeeasier.
Here’sanothertip–becauseyourebookisbrokenupinto100smallparts(subtopics,eachofwhichwillbeonepage),itiseasiertodothisinshortsittings.Soinsteadofthinkingyoucannotsitdowntowriteunlessyouhave2hours,forexample,youcanwritewhenyouhavethesparetimealso.Forexample,youcouldwrite2pageswhenyouwakeupinthemorning.Youcouldwrite2pagesrightafterbreakfast.Youcouldwrite4pagesonyourlunchbreak.And4moreintheeveningwhenyougethomefromwork.Thatwouldgiveyou10pagesperday,whichmeansyourentireebookwouldbewrittenin10days.
Sofornow,yournextstepistowriteatleast10pagesinyourebookfromyour10x10matrix.
ThisexactprocesscanbeusedforcreatingCDs,mp3s,videos,coachingprograms,andanyotherproduct.Simplyuseyour10x10matrixasyouroutlinefortheproduct,andwrite,record,orteacheachtopicinyourmatrix,whenyouhavecompletedeachtopic,youwillhaveacompletedproduct.
Toyoursuccess,
SeanMize