1. UX TOKYO Yoshinori Wakizaka | 4th May 2012 at

2. IntroductionYoshinori WakizakaCurrentProject Manager, Mobile Strategy SectionPastUsability Engineer, Mobile phone R&DUCD Specialist, Design departmentMember of UX TOKYO yoshinori wakizaka @wackiesrock 3. UX TOKYO 4. UX TOKYOUXBCHUB twitter @uxtokyo facebook http://www.facebook.com/home.php?sk=group_123561481030446 5. UX TOKYO are Toshiyuki Maeda Yohei Sakai Yoshinori Wakizaka @t_maeda@yhsk @wackiesrock Im in the behavior business./UX Specialist / Service Planner UI/ Lead User Researcher/University / / / UX of Tokyo,iii,PSI/UXTokyo/ / / /boxing// / / hip hop 6. UX TOKYO UX Tokyo on website http://uxtokyo.org/UX Tokyo on twitter @uxtokyo 7. ne IPIPDoWW etc... 8. UX TOKYOUX Socialization Externalization UXBC UX Internalization Combination 9. case: 10. 11. UXPROCESS OF STORYTELLING FOR USER EXPEUX 1 2 34 6UX UCD 5 7 12 11 13 14 8 9 10 15 12. UX Context Image Context Context Image Image ImageUX 13. - / - - / 14. Juicy Anecdote Anecdote UX P5 - Anecdote ISP ESPN Travelocity and Expedia YouTube WebMD SportsAuthority ESPN Youtube 15. Anecdote AnecdoteAnecdote Context Image 16. Anecdote Context ImageImage Anecdote Anecdote 17. 18. 19. - / - - - - 20. UXRideFind 1RideFind1510 21. UX TOKYO 22. 1stWeb UX2nd 3rdHCD-net4thDevLOVE 23. UX TOKYO 24. 25. WS 26. 1stWeb UX 27. 2nd 28. 3rd HCD-net 29. UX 4 1 () 3 2 30. 4thDevLOVE UX WF 31. Lessons learnt 32. WS 33. UX 34. 35. PJ Socialization Externalization UXBC UX Internalization Combination 36. twitter@uxtokyofacebook uxtokyo