Webinar planTeam 5 SDS Top Gun25th November 2016

IBM Systems

Project ManagerNiklas

Mass Mails Laura Technical sales Darren

Presenters:Giovanni IBMDigital sales

SpecialistVladimir SME

Social Media content strategy

Laura/Giovanni/Vladimir

IBM Systems

Before the Q

-Set content/message-create webinar ,logo/pic/description in

gotowebinar -Set audience

Contact distributors and bps via ph, mails and linkedin groups to spread

the news

LauraNiklas

Giovanni/Vladimir

D-6W-Set social content/message

-Set e-mail content-Set script/ppt

Prospect reach mass mails invitations

Start social media campaign

Giovanni/VladimirLaura

D-3W-start to practice the webinar in

the tool Timing it! Giovanni/Vladimir

Group 5 Webinar Plan SDS Top Gun

IBM Systems

D-1WRefresh social media

campaign,post in linkedin a save the date reminder

with the webinar description and link to

attend

Giovanni/Vladimir/Laura

D DayBe sharp be sure everything

worksHeadsets, Keep Calm go live and

remember to register the webinar before to start

Giovanni/Vladimir

D+1dayAdvertise the Webinar replayCall the clients that did not attendSend the presentation to all,with follow-up / next stepShare the recorded Webinars on a dedicated Community

+

Giovanni/Vladimir

Group 5 Webinar Plan SDS Top Gun

IBM Systems

Tools