7/23/2019 Varga P 4

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A hundred billion for advertisement annually

Hungarian companies spend more than a hundred billion HUF on commercial

communication annually. According to a recent survey, the people’s attitude

towards advertisement is far more positive than one would have thought.

Advertising experts periodically evaluate their past activities. They do exactly

that when !" of them meet at the #$th commercial conference in %ebrecen.

&i'l(s )sepregi, the president of the Hungarian Advertising Association said at

the press conference before the event that firms in Hungary spend more than a

hundred billion HUF on commercial activities annually. According to a survey

conducted by experts, the Hungarian consumers do not hate advertisement, as one

would normally thin'. The details of the survey will be discussed at the

conference next wee', where the effects of globali*ation on advertising industry

will also be discussed. +e were informed at the press conference that the internet

has "" million users worldwide, and electric media is becoming more and more

significant, and companies spend more and more on online advertising. They are

expected to ma'e an important announcement about the audition of the online

media at the conference next wee'.