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Hello!

Hannah Law Vice President, Regional

Social@Ogilvy @HannahLaw

Rob Davis Executive Director

Ogilvy NY @RobertJohnDavis

Justine Herz Director

Ogilvy NY @OgilvyAdvVideo

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VidCon 2016

1

Three distinct audiences.

Super FansCreators Industry Leaders

2

The online video audience is made up of impassioned super fans that build communities around specific niches or genres.

CommunitiesLGBTQBooks

SneakersGaming

KidsBeauty

TechnologyFoodPetsEtc.Etc.

3

Brands are catching on to the power of influencer marketing, while many agencies are still adjusting.

4

Facebook was a much bigger deal this year.

5

VS.

Exhibition Hall was all about brand interactivity.

6

Video technology advances have given Creators a variety of new video capturing techniques, but it doesn’t replace storytelling as the priority.

7

Creators are becoming savvier when working with brands.

8

Creators, not Influencers.

9

• Talent• Production• Distribution

Three parties to keep happy.

9

• Brand• Creator• Creator’s audience

Talk to each other.

9

• Get to know each other• Set expectations early• Learn from each other

Questions?

Hannah Law Vice President, Regional

Social@Ogilvy @HannahLaw

Rob Davis Executive Director

Ogilvy NY @RobertJohnDavis

Justine Herz Director

Ogilvy NY @OgilvyAdvVideo