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8/18/2019 Vivekanandha Mock[1]Sai

1/27

WOMEN ENTREPRENEURSHIP ANDWOMEN ENTREPRENEURSHIP AND

EMPLOYMENT: A STUDY OFEMPLOYMENT: A STUDY OFBEAUTICIANS IN CHENNAIBEAUTICIANS IN CHENNAI


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INTRODUCTIONINTRODUCTION

EntrepreneurshipEntrepreneurship

Techn!"ic#! #$%#nce&ent Techn!"ic#! #$%#nce&ent

A ne' (ree$ ) entrepreneursA ne' (ree$ ) entrepreneurs

W&en psiti%e surce )W&en psiti%e surce )

ecn&ic "r'thecn&ic "r'th


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Be#ut* in$ustr*Be#ut* in$ustr*

+,- Mi!!in US .+,- Mi!!in US .

/r'th 0,12- 3/r'th 0,12- 3

Be#ut* ser%ice 2456- &i!!in US .Be#ut* ser%ice 2456- &i!!in US .

Per)rnce1 Dctr 4 Ph*sic#!Per)rnce1 Dctr 4 Ph*sic#!Instructr4Instructr4

Dietici#n #n$ # ps*chi#tristDietici#n #n$ # ps*chi#trist


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STATEMENT OF PROBLEMSTATEMENT OF PROBLEM

Be#ut* cnsciusBe#ut* cnscius

Lucr#ti%e #n$ )#st "r'in" c#reerLucr#ti%e #n$ )#st "r'in" c#reer

Cs&et!"* is # 7urishin" (usinessCs&et!"* is # 7urishin" (usiness


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SIGNIFICANCE OF THESIGNIFICANCE OF THE

STUDY STUDY GlobalizationGlobalization

Literac rateLiterac rate

!o"en e"#o$er"ent an%!o"en e"#o$er"ent an%

%e&elo#"ent #ro'ra""e(%e&elo#"ent #ro'ra""e(

Do)ble inco"eDo)ble inco"e


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OB*ECTI+ESOB*ECTI+ES

T e8#&ine the "r'th ) '&en 'r9 )rce T e8#&ine the "r'th ) '&en 'r9 )rcein the tt#! e&p!*&entin the tt#! e&p!*&ent

T e8#&ine the sci ecn&ic cn$itins T e8#&ine the sci ecn&ic cn$itins) the '&en in (e#ut* p#r!ur in Chenn#i;) the '&en in (e#ut* p#r!ur in Chenn#i;

T #n#!*


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HYPOTHESESHYPOTHESES

=( E8perience #n$ e#rnin"s ) the =( E8perience #n$ e#rnin"s ) the

s#&p!e respn$ents #re $irect!* re!#te$s#&p!e respn$ents #re $irect!* re!#te$ A"e #n$ e#rnin"s ) the s#&p!eA"e #n$ e#rnin"s ) the s#&p!e

respn$ents #re $irect!* re!#te$respn$ents #re $irect!* re!#te$

Le%e! ) e$uc#tin #n$ e#rnin"s ) theLe%e! ) e$uc#tin #n$ e#rnin"s ) thes#&p!e respn$ents #re $irect!* re!#te$s#&p!e respn$ents #re $irect!* re!#te$ Mst ) the s#&p!e respn$ents #reMst ) the s#&p!e respn$ents #re

supprte$ (* )#&i!* &e&(erssupprte$ (* )#&i!* &e&(ers Mst ) the s#&p!e respn$ents #re se!)Mst ) the s#&p!e respn$ents #re se!)

)un$e$)un$e$


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METHODOLOGY METHODOLOGY

The stu$* is (#se$ n (th prir* #n$ secn$#r* $#t#; The stu$* is (#se$ n (th prir* #n$ secn$#r* $#t#;

Chenn#i cit* #s # s#&p!e #re# is purpse!* chsen )r thisChenn#i cit* #s # s#&p!e #re# is purpse!* chsen )r thisstu$*;stu$*;

The &u!ti1st#te r#n$& s#&p!in" &eth$ is use$; The &u!ti1st#te r#n$& s#&p!in" &eth$ is use$;

Prir* $#t# )r& the s#&p!e (e#utici#ns h#%e (eenPrir* $#t# )r& the s#&p!e (e#utici#ns h#%e (een"#there$ thru"h >e!$ sur%e* 'ith the he!p ) st#n$#r$"#there$ thru"h >e!$ sur%e* 'ith the he!p ) st#n$#r$

?uestinn#ire #n$ pi!t sur%e* '#s cn$ucte$;;?uestinn#ire #n$ pi!t sur%e* '#s cn$ucte$;;

Me#n %#!ues4 %#ri#nce4 chi s?u#re #n$ Mu!tip!e re"ressinMe#n %#!ues4 %#ri#nce4 chi s?u#re #n$ Mu!tip!e re"ressin#n$ crre!#tin st#tistic#! t!s use$#n$ crre!#tin st#tistic#! t!s use$


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CHAPTERI,ATIONCHAPTERI,ATION

The >rst ch#pter $e#!s 'ith the intr$uctin4 The >rst ch#pter $e#!s 'ith the intr$uctin4

st#te&ent ) pr(!e&4 si"ni>c#nce ) the stu$*4st#te&ent ) pr(!e&4 si"ni>c#nce ) the stu$*4(@ecti%es4 h*pthesis4 &eth$!"*4 t!s use$ )r(@ecti%es4 h*pthesis4 &eth$!"*4 t!s use$ )rthe stu$*the stu$*

The secn$ ch#pter $epicts the re%ie' ) the e#r!ier The secn$ ch#pter $epicts the re%ie' ) the e#r!ierstu$ies re!#te$ t the tpicstu$ies re!#te$ t the tpic

Thir$ ch#pter cnsists ) theretic#! (#c9"run$ Thir$ ch#pter cnsists ) theretic#! (#c9"run$

'hich inc!u$e$ ch#r#cteristics ) #n entrepreneur4'hich inc!u$e$ ch#r#cteristics ) #n entrepreneur4(#rriers t entr* int entrepreneurship4(#rriers t entr* int entrepreneurship4entrepreneurship #n$ ecn&ic $e%e!p&ent4entrepreneurship #n$ ecn&ic $e%e!p&ent4c#te"ries ) '&en entrepreneurs4 t*pes )c#te"ries ) '&en entrepreneurs4 t*pes )entrepreneurs )#ctrs #ectin" entrepreneuri#! "r'thentrepreneurs )#ctrs #ectin" entrepreneuri#! "r'th#n$ re&e$ies#n$ re&e$ies

Furth "i%es the $et#i!e$ pr>!e ) the Chenn#i cit*Furth "i%es the $et#i!e$ pr>!e ) the Chenn#i cit* Fi)th ch#pter presents the #n#!*sis #n$ interpret#tinFi)th ch#pter presents the #n#!*sis #n$ interpret#tin

) prir* $#t# c!!ecte$) prir* $#t# c!!ecte$ Si8th ch#pter is the cnc!usin th#t inc!u$es theSi8th ch#pter is the cnc!usin th#t inc!u$es the

>n$in"s ) the stu$* #n$ su""estins>n$in"s ) the stu$* #n$ su""estins


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An#!*sis #n$ interpret#tinAn#!*sis #n$ interpret#tin

Prir* $#t#Prir* $#t#

0+- s#&p!e respn$ents )r& Chenn#i0+- s#&p!e respn$ents )r& Chenn#i

cit*cit* Chenn#i cit* Nrth4 Suth4 Centr#!Chenn#i cit* Nrth4 Suth4 Centr#!

Chenn#iChenn#i

2 respn$ents )r& Nrth Chenn#i2 respn$ents )r& Nrth Chenn#i 5 respn$ents )r& Suth Chenn#i5 respn$ents )r& Suth Chenn#i

6 respn$ents )r& Centr#! Chenn#i6 respn$ents )r& Centr#! Chenn#i


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OF EDUCATION OF THEOF EDUCATION OF THE

RESPONDENTSRESPONDENTS


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AREAS OF OPERATION ANDAREAS OF OPERATION AND

PROFESSIONAL -UALIFICATIONPROFESSIONAL -UALIFICATION


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NUMBERS OF EMPLOYEES ANDNUMBERS OF EMPLOYEES AND

INITIAL CAPITAL IN+ESTEDINITIAL CAPITAL IN+ESTED


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NUMBER OF CLIENTS PERNUMBER OF CLIENTS PER

DAY AND AREA OFDAY AND AREA OF

OPERATIONOPERATION


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REASONS FOR ENTERING IN TOREASONS FOR ENTERING IN TO

THE BUSINESS. PUSH FACTORSTHE BUSINESS. PUSH FACTORS


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PROBLEMS OF THEPROBLEMS OF THE

BEAUTICIANSBEAUTICIANS


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TESTIN/ OF HYPOTHESIS TESTIN/ OF HYPOTHESIS

H#ot/e(i( IH#ot/e(i( I

t0te(t i( a##lie%t0te(t i( a##lie% (et'een @((et'een @(

e8perience #n$ inc&e per $#* ) thee8perience #n$ inc&e per $#* ) thes#&p!e respn$entss#&p!e respn$ents

Note: *** indicates 1 per cent level of significance.


18/27

H#ot/e(i( IIH#ot/e(i( II

t0te(t i( a##lie%t0te(t i( a##lie% (et'een #"e #n$(et'een #"e #n$

inc&e per $#* ) the s#&p!einc&e per $#* ) the s#&p!erespn$entsrespn$ents



19/27

H#ot/e(i( IIIH#ot/e(i( III

C/i0(1)are te(tC/i0(1)are te(t is #pp!ie$ (et'een theis #pp!ie$ (et'een the

t' %#ri#(!est' %#ri#(!es


HYPOTHESIS I+


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HYPOTHESIS 2 I+HYPOTHESIS 2 I+ ANO+AANO+A is #pp!ie$ t test the #(%eis #pp!ie$ t test the #(%e

c#ptinc#ptin



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HYPOTHESIS 2 +HYPOTHESIS 2 + Frie%"an3( Te(tFrie%"an3( Te(t is #pp!ie$ n theis #pp!ie$ n the

surces ) )un$in" ) the s#&p!esurces ) )un$in" ) the s#&p!erespn$ents #n$ their initi#! c#pit#!respn$ents #n$ their initi#! c#pit#!



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CONCLUSION AND FINDIN/SCONCLUSION AND FINDIN/S Concl)(ion(Concl)(ion(

W&ens entrepreneurship h#s (een rec"nise$ $urin"W&ens entrepreneurship h#s (een rec"nise$ $urin"the !#st $ec#$e #s #n i&prt#nt unt#ppe$ surce )rthe !#st $ec#$e #s #n i&prt#nt unt#ppe$ surce )recn&ic "r'thecn&ic "r'th

The* cre#te ne' @(s )r the&se!%es #n$ #!s pr%i$e The* cre#te ne' @(s )r the&se!%es #n$ #!s pr%i$esciet* 'ith $ierent s!utins t n#"e&ent4sciet* 'ith $ierent s!utins t n#"e&ent4

r"#nis#tin #n$ (usiness pr(!e&s #s 'e!! #s t ther"#nis#tin #n$ (usiness pr(!e&s #s 'e!! #s t thee8p!it#tin ) entrepreneuri#! pprtunitiese8p!it#tin ) entrepreneuri#! pprtunities M#r9e$ )#i!ure $ue t $iscri&in#tin #"#inst '&ensM#r9e$ )#i!ure $ue t $iscri&in#tin #"#inst '&ens

pssi(i!it* t (ec&e success)u! entrepreneurspssi(i!it* t (ec&e success)u! entrepreneurs the ecn&ic i&p#ct ) '&en is su(st#nti#!the ecn&ic i&p#ct ) '&en is su(st#nti#! '&en in entrepreneurship h#s (een !#r"e!* ne"!ecte$'&en in entrepreneurship h#s (een !#r"e!* ne"!ecte$

(th in sciet* in "ener#! #n$ in the sci#! sciences(th in sciet* in "ener#! #n$ in the sci#! sciences The in$ustries chsen (* '&en #re )ten percei%e$ #s The in$ustries chsen (* '&en #re )ten percei%e$ #s

(ein" !ess i&prt#nt t ecn&ic $e%e!p&ent #n$(ein" !ess i&prt#nt t ecn&ic $e%e!p&ent #n$

"r'th th#n hi"h1techn!"* #n$ nu)#cturin""r'th th#n hi"h1techn!"* #n$ nu)#cturin"

Fin%in'(Fin%in'(


23/27

Fin%in'(Fin%in'(

-)ali4cation-)ali4cation 6;2 percent ) the s#&p!e respn$ents 'h 'r9 in the (e#ut*6;2 percent ) the s#&p!e respn$ents 'h 'r9 in the (e#ut*

p#r!ur #re ?u#!i>e$ 'ith $e"ree4 $ip! r certi>c#tesp#r!ur #re ?u#!i>e$ 'ith $e"ree4 $ip! r certi>c#tes

pert#inin" t the (e#ut* p#r!ur @(pert#inin" t the (e#ut* p#r!ur @( 05;6 percent ) the& #re nt h#%in" #n* )r! certi>c#te r05;6 percent ) the& #re nt h#%in" #n* )r! certi>c#te r$e"ree #n$ $ip!$e"ree #n$ $ip!

E5#erienceE5#erience 23 ) the& #re in the pr)essin )r the !#st 0, *e#rs23 ) the& #re in the pr)essin )r the !#st 0, *e#rs 23 ) the& 0- *e#rs e8perience n!*23 ) the& 0- *e#rs e8perience n!*

05;63 h#%e !ess th#n , *e#rs ) e8perience05;63 h#%e !ess th#n , *e#rs ) e8perience Thse 'h h#%e sch! e$uc#tin h#s &re th#n 0, *e#rs ) Thse 'h h#%e sch! e$uc#tin h#s &re th#n 0, *e#rs )e8periencee8perience

In&e(t"entIn&e(t"ent Be#ut* p#r!ur (usiness #re ne n sh' #n$ tin* (usinessBe#ut* p#r!ur (usiness #re ne n sh' #n$ tin* (usiness Mst p#r!ur (usiness st#rte$ 'ith 'n )un$sMst p#r!ur (usiness st#rte$ 'ith 'n )un$s

22;53 ) the& in%este$ &re th#n 0- !#9hs22;53 ) the& in%este$ &re th#n 0- !#9hs 5;63 h#%e in%este$ upt 0- !#9hs5;63 h#%e in%este$ upt 0- !#9hs 2;+3 h#%e in%este$ 21 !#9hs2;+3 h#%e in%este$ 21 !#9hs +;-3 h#%e in%este$ 10- !#9hs+;-3 h#%e in%este$ 10- !#9hs Inco"eInco"e Mst ) the& "et Rs;,-- per $#* #s #n #%er#"eMst ) the& "et Rs;,-- per $#* #s #n #%er#"e

Le%e! ) inc&e #n$ e8perience #re $irect!* re!#te$Le%e! ) inc&e #n$ e8perience #re $irect!* re!#te$ A"e #n$ e#rnin"s #re in$irect!* re!#te$A"e #n$ e#rnin"s #re in$irect!* re!#te$


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E%i$ence sh's th#t '&en cntri(ute si"ni>c#nt!*E%i$ence sh's th#t '&en cntri(ute si"ni>c#nt!*t the runnin" ) )#&i!* (usinesses &st!* in thet the runnin" ) )#&i!* (usinesses &st!* in the

)r& ) unp#i$ ert #n$ s9i!!s)r& ) unp#i$ ert #n$ s9i!!s Pr"r#&&es &e#nt t re#ch '&en entrepreneursPr"r#&&es &e#nt t re#ch '&en entrepreneurs

c#n succee$ n!* i) the )#&i!* &e&(ers #n$ thec#n succee$ n!* i) the )#&i!* &e&(ers #n$ thesciet* cn)er cn>$ence4 )#ith4 in$epen$ence4sciet* cn)er cn>$ence4 )#ith4 in$epen$ence4!i(ert* #n$ $ecisin in" n (* '&en!i(ert* #n$ $ecisin in" n (* '&en

Pr"r#&&es )r encur#"in" entrepreneurshipPr"r#&&es )r encur#"in" entrepreneurship#&n" '&en c#n (e succee$e$ i) the* #re#&n" '&en c#n (e succee$e$ i) the* #reper&itte$ t #ct in$epen$ent!*per&itte$ t #ct in$epen$ent!*

pr"r#&&e shu!$ " (e*n$ su(si$ies #n$ cre$itpr"r#&&e shu!$ " (e*n$ su(si$ies #n$ cre$it#!!c#tin t #ttitu$in#! ch#n"es4 "rup )rtin4#!!c#tin t #ttitu$in#! ch#n"es4 "rup )rtin4tr#inin" #n$ ther supprt ser%icestr#inin" #n$ ther supprt ser%ices

Tr#inin" in entrepreneuri#! #ttitu$es shu!$ st#rt #t Tr#inin" in entrepreneuri#! #ttitu$es shu!$ st#rt #tthe hi"h sch! !e%e!the hi"h sch! !e%e!

This curricu!u& shu!$ inc!u$e si&p!e pr@ect 'r9 This curricu!u& shu!$ inc!u$e si&p!e pr@ect 'r9$esi"ne$ t "i%e h#n$s n e8perience ) #ssessin"$esi"ne$ t "i%e h#n$s n e8perience ) #ssessin"the r9et#(i!it* ) # c&&$it* r # ser%icethe r9et#(i!it* ) # c&&$it* r # ser%ice

SU//ESTIONSSU//ESTIONS


25/27

BUSINESS O!NERS TOBUSINESS O!NERS TO

SUCCEEDSUCCEED

Dnt un$er%#!ue *urse!)Dnt un$er%#!ue *urse!)

Re&e&(er 'h* *u st#rte$ *ur 'nRe&e&(er 'h* *u st#rte$ *ur 'nc&p#n*c&p#n*

Net'r94 (ut in # '#* *u )ee!Net'r94 (ut in # '#* *u )ee!

c&)rt#(!e 'ithc&)rt#(!e 'ith Dnt (e #)r#i$ t pr&te *urse!) Dnt (e #)r#i$ t pr&te *urse!)

S)cce((6)l !o"en Entre#rene)r( in)cce(( ) !o"en Entre#rene)r( n


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S)cce((6)l !o"en Entre#rene)r( in)cce(( ) !o"en Entre#rene)r( nIn%iaIn%ia


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Th#n9 *u Th#n9 *u Th#n9 *u Th#n9 *u

Th#n9 *u Th#n9 *u

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