vogue ukraine 2013
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Vogue Ukraine 2013TRANSCRIPT
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ГрафикаЯпонияОборки
Дарья ВербоваСофия РотаруМилла Йовович
Соня Делоне
УКРАИНСКИЙ ПО СОДЕРЖАНИЮ: !"#$%"-&' ( #""$(&$#$()) # )'$&%&#*+) ) ,*!%"#*+) '*-). /)$*$&0&1, # 2/*#$)&+ "$&/&#$(&''3. ,(&,4, $%&'4#&$$&%"(, 4),*1'&%"( ) !%&4#$*()-$&0&1 fashion-)'42#$%)).
ЕВРОПЕЙСКИЙ ПО ФОРМЕ: 5"'$&'$ Vogue 65%*)'* "#'"(*' '* #$*'4*%$*. &(%"!&1#5"1 72%'*0)#$)5), # +*5#)+*08'" (3#"5)+ 2%"(-'&+ 9"$":%*9)) ) 4),*1'*.
МИРОВОЙ ПО УРОВНЮ: &:" ";&#!&/)(*<$ (3#"/*1-&& !"0):%*9)/"& 5*/&#$(", +'":"-0&$')1 "!3$ ) ;&,25"%),'&''*= %&!2$*>)=.
UKRAINIAN TO THE CORE, it is made to meet the needs and expectations of national readers with the contributions from Ukrainian celebrities,trend-setters, designers and fashion industry gurus.
EUROPEAN IN THE FORM, its content is the product of the best practices of European journalism combined with outstanding photography and design.
GLOBAL IN THE QUALITY, Vogue is known for the high-end printing, vast experience of its team and impeccable reputation.
VOGUE В УКРАИНЕ VOGUE UKRAINE
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VOGUE – ПУТЕВОДИТЕЛЬ ПО МИРУ МОДЫ. ?%) (3;"%& ) !"52!5& !%"425>)) 66 /)$*$&0&1 ), 100 "%)-&'$)%2<$#= '* 2()4&''"& ( 72%'*0& (( $"+ /)#0& – ( %&-50*+'3. +*5&$*.).
BEAUTY-СФЕРА – '&),+&''31 !%)"%)$&$ ),4*')=. @"(&%== A5#!&%$'"1 ">&'5& Vogue, 40 % /)$*$&0&1 !"52-!*&$ $"085" $& 5"#+&$)52 ) !*%9<+&%)<, 5"$"%3& %&5"-+&'42&$ 72%'*0.
B)$*$&0) Vogue ПУТЕШЕСТВУЮТ ПО МИРУ 5*5 +)-')+2+ $%)743 ( :"4. C') 0<;=$ '"(3& (!&/*$0&')=, (3-;)%*= !%) A$"+ %"#5"-8 ) 5"+9"%$. C$524* "') 2,'*<$ " 02/-). 52%"%$*., "$&0=. ) %&#$"%*'*.? D#$&#$(&''", ), Vogue!
6 /)$*$&0&1 Vogue ( #%&4'&+ НА СЕМЬЮ ПРИХОДИТ-СЯ ДВА АВТОМОБИЛЯ. E*5 !%*()0", A$" +"4'3& ) 4"-%":)& +"4&0), !"#5"0852 /)$*$&08')>3 #/)$*<$ 0)/'"& *($" '&"$F&+0&+"1 /*#$8< #";#$(&''":" )+)47*.
КРАСОТЕ СВОЕГО ДОМА /)$*$&08')>3 Vogue 24&0=<$ '& +&'8-& (')+*')=, /&+ #("&1 #";#$(&''"1. G 72%'*0 !"44&%7)(*&$ ). ( A$"+ #$%&+0&')), !2;0)52= 02/-)& ";%*,>3 +"4'3. )'$&%8&%"(, "%):)'*08'":" 4&5"%* ) #"-(%&+&''3. :*47&$"(.
VOGUE IS A FASHION WORLD GUIDE. When buying a product, 66 out of 100 Vogue readers refer to the magazine (including advertisements published in it).
THE BEAUTY INDUSTRY has always been a top priority for Vogue. Having a deep trust in the expert opinion of Vogue, 40 % of its readers buy only the fragrances, cosmetic and care products recommended by the magazine.
Vogue’s readers TRAVEL THE WORLD at least three times a year. They welcome new impressions, seeking luxury and comfort at the same time. How do they find out about the top resorts, hotels and restaurants worldwide? From Vogue of course!
Vogue’s readers on average have TWO CARS PER HOUSEHOLD. They prefer popular, expensive models as they see their car as an integral part of their image.
THE BEAUTY OF THEIR HOME is just as important as their own. Vogue supports its readers in their striving for perfection, offering them the best examples of fashion interior designs, original décor solutions and latest gadgets.
Читатели Vogue тратят миллионы. Vogue помогает делать это правиль-но и с удовольствием
Vogue’s readers spend millions.Vogue shows them the right way to do so and enjoy the ride.
ЧИТАТЕЛИREADERS
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РАСПРОСТРАНЕНИЕ DISTRIBUTION
ТИРАЖ – 50 000 ЭКЗЕМПЛЯРОВ. H2%'*0 Vogue )+&&$ "/&'8 ),;)%*$&08'2< >&0&(2< 4)#-$%);2>)<. IJ*$&08'" "$";%*''3& $"%:"(3& $"/5) !" !%"-4*7& !%&##3, ( 5"$"%3. !%&4#$*(0&' 72%'*0, %*,+&J*<$#= ( 5%2!'&1-). $"%:"(3. >&'$%*., 02/-). #&$&(3. #2!&%-+*%5&$*., ;),'&#->&'$%*. ) *A%"!"%$*..
43 % $)%*7* %*#!%"#$%*'=&$#= /&%&, $"%:"-(3& $"/5) ( 5%2!'&1-). $"%:"(3. >&'$%*. E)&(* ) :"%"4"(-+)00)"'')5"(.
38 % $)%*7* %*#!%"#$%*'=&$#= ( #&$&(3. #2!&%+*%5&-$*. ) :)!&%+*%5&$*. (KDILC Cash & Carry, «E*%*(*'», «K&:*+*%5&$», «M)00*», «N-*'», «O&0)5* 5)-&'=», «P2%-&$», «E"#+"#», NOVUS, «Q)08!"»), * $*57& ( 02/--). %&:)"'*08'3. #2!&%+*%5&$*..
4 % – ( $"/5*. !%"4*7) !%&##3 ( *A%"!"%$*., ;),'&#->&'$%*..
8 % $)%*7* %*#!%"#$%*'=&$#= ( #!&>)*0),)%"(*''3. 5)-"#5*. !%&##3.
7 % $)%*7* #"#$*(0=&$ !"4!)#5*.
CIRCULATION – 50 000 COPIES
The distribution of Vogue is very selective Vogue points of sale are located in the biggest shopping malls, in the best supermarket chains, business centers and airports
43 % of the circulation is distributed in the biggest shopping malls of Kyiv and the largest cities of Ukraine (over 1mln population)
38 % of the circulation is distributed in the network supermarkets, hypermarkets (Metro Cash & Carry, Karavan, Megamarket, Billa, Auchan, Velika Kishenya, Furshet, Cosmos, Novus, Silpo) and the biggest local supermarkets
4 % - point of sales at airports, business centers
8 % - specialized press points of sale
7 % - subscription
ЦЕНТРАЛЬНЫЙ РЕГИОНE)&( – 40%H)$"+)% – 1% O)'')>* – 1% B&%'"(>3 – 1% B&%'):"( – 1% B&%5*##3 – 1% E)%"(":%*4 – 1% Q2+3 – 1% ?"0$*(* – 1%
Kyiv– 40%Zhytomyr – 1%Vinnytsia – 1%Chernivtsi – 1%Chernihiv – 1%Cherkasy – 1%Kirovograd – 1%Sumy – 1%Poltava – 1%
ВОСТОЧНЫЙ РЕГИОНR*!"%"78& – 2% S*%85"( – 9% @"'&>5 – 8% T2:*'#5 – 1%@'&!%"!&$%"(#5 – 8%
Zaporizhzhia – 2%Kharkiv – 9%Dnipropetrovsk – 8%Donetsk – 8%Luhansk – 1%
ЮЖНЫЙ РЕГИОН И КРЫМC4&##* – 9%S&%#"' – 1%U)5"0*&( – 1%Q)+9&%"!"08 – 3%
Odessa – 9%Kherson – 1%Mykolaiv – 1%Simferopol – 3%
ЗАПАДНЫЙ РЕГИОН T8("( – 4%T2>5 – 1%I&%'"!"08 – 1% G(*'"-P%*'5"(#5 – 1% 67:"%"4 – 1%S+&08')>5)1 – 1%L"('" – 1% Lviv – 4%Lutsk – 1%Ternopil – 1%Ivano-Frankivsk – 1% Uzhhorod – 1%Khmelnytskyi – 1%Rivne – 1%
10%
14%
48%28%
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ОСНОВНЫЕ РАСЦЕНКИ UAH4 ЦВЕТА 1 #$%*')>* ......................................................... 840004-= #$%*')>* ";0"75) ................................... 2240003-= #$%*')>* ";0"75) ................................... 144000L2;%)5* «U*4 '"+&%"+ %*;"$*0)» .............. 136000Q"4&%7*')& 1 ................................................. 136000Q"4&%7*')& 2 ................................................. 136000Q"4&%7*')& 3 ................................................. 136000?)#8+" %&4*5$"%* ......................................... 136000O3;"% %&4*5$"%* ............................................ 136000L2;%)5* «Q '*+) %*;"$*0)» ........................ 136000Vogue.ua .......................................................... 116000N08;"+ ............................................................. 116000
V*%*'$)%"(*''*= !%*(*= !"0"#* .................... 92000 L*,("%"$ .......................................................... 1520001-1 %*,("%"$ ................................................... 264000E0*!*' ............................................................. 4200002-1 %*,("%"$ ................................................... 2560003-1 %*,("%"$ ................................................... 2480004-1 %*,("%"$ ................................................... 2400005-10-1 %*,("%"$3 ........................................... 232000L*,("%"$ ( 1/3 ................................................. 160000L*,("%"$ ( 1/2 ................................................. 156000
МАЛЕНЬКИЕ ФОРМАТЫ1/2 #$%*')>3 .................................................... 520001/3 #$%*')>3 .................................................... 36000
VOGUE PROMOTIONQ$%*')>*........................................................... 72000
*!"#$%&'( &% )'*+,"+- ./0
GENERAL RATES $4-COLOUR Full page ............................................................ 105004th cover ............................................................ 280003rd cover ............................................................ 18000Masthead ........................................................... 17000Table of contents 1 ........................................... 17000Table of contents 2 ........................................... 17000Table of contents 3 ........................................... 17000Editor’s letter .................................................... 17000Editor’s choice .................................................. 17000Contributors ...................................................... 17000Vogue.ua ............................................................ 14500Scrapbook .......................................................... 14500
Guaranteed right hand page ............................ 11500Double-page spread .......................................... 190001st spread .......................................................... 33000Gatefold ............................................................. 525002nd spread ......................................................... 320003rd spread .......................................................... 310004th spread .......................................................... 300005-10th spreads ................................................... 29000Spread in 1/3 of the book ................................. 20000Spread in 1/2 of the book ................................. 19500 SMALL FORMATS One-half page ...................................................... 6500One-third page .................................................... 4500 VOGUE PROMOTION Full page .............................................................. 9000
*Without VAT
ЦЕНЫPRICE
L&50*+'*= !"0)$)5* Vogue ),'*/*08'" #$%"-)0*#8 !" !%"#$"+2 !%)'>)!2: $"085" %&#!&5-$*;&08'3& ;%&'43, $"085" 02/-)& $"(*%3 ) )#50</)$&08'" ;&,2!%&/'"& 5*/&#$(". C'* "#$*&$#= '&),+&''"1 27& 100 0&$, # !&%(":" %&-50*+'":" +*5&$* – *($"+";)0= Rolls-Royce.
Vogue’s advertising policies have always been based on one vital principle – only the established brands, the best products and immaculate quality make it to the pages of Vogue. It has been this way for a century now, since the first advert – of a Rolls-Royce.
Vogue – не просто издание, а бренд класса люкс, лучшая ре-кламная площадка для брендов соответствующего уровня
Vogue is more than a magazine, it`s a luxury brand, the best advertising resource. Vogue works only with the companies whose image meets its exceptionally high standards.
РЕКЛАМАADVERTISING
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W&'3 '* %*,+&J&')& ( 72%'*0& 4"!"0')$&08'3. %&-50*+'3. +*$&%)*0"( ((50*4"5, #*-&, ";%*,>"( !%"425->)) ) 4%.) ) %&50*+'3. !2;0)5*>)1 $)!* advertorial "!%&4&0=<$#= ( 5*74"+ 5"'5%&$'"+ #02/*& "$4&08'".
Please note the prices for special promo projects are variable and should be approved in each case.
СПЕЦИАЛЬНЫЕ ПРОЕКТЫPROMO PROJECTS
O 65%*)'& Vogue.ua #$*%$"(*0 "4'"(%&+&''" # !&/*$'"1 (&%#)&1.
VOGUE.UA – #*+31 "!&%*$)('31 ) 5*-/&#$(&''31 %%# " +"4&, #$)0& ) 5%*#"$& '* 25%*)'#5"+ %3'5&.
E"'$&'$ Vogue.ua – 2')5*08'31 ) A5#50<-,)('31: %&!"%$*7) ) ()4&""$/&$3 # !"5*,"(, ";,"%3 #&,"''3., 5%2),'3. ) 5*!#208'3. 5"0-0&5>)1, '"("#$) +)%* +"43, 5%*#"$3 ) #"(%&-+&''":" )#52##$(*.
Vogue.ua !%&4"#$*(0=&$ -)%"5)& %&50*+'3& (",+"7'"#$) 40= !%"4()7&')=: "$ ;*''&%'"1 %&50*+3, PR-+*$&%)*0"( ) ;%&'4)%"(*')= #$%*')> – 4" '&#$*'4*%$'3. #!&>!%"&5$"(.
Vogue Ukraine is being launched together with the printed version of Vogue Ukraine.
VOGUE.UA — the most instant and high-quality resource about fashion, style and beauty on the Ukrainian market.
Vogue.ua content is unique and exclusive: reports and videos from the shows and back stages, reviews of all the seasonal, cruise and capsule collections, news from the world of fashion and contemporary art.
Vogue.ua provides the widest possible advertising possibilities for promotion: from banner advertising, PR-materials and branding to unique special projects.
CAЙТ VOGUE.UADIGITAL VOGUE.UA
В ногу со временем? Нет, опережая его!
Up to date? No, ahead of time!
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ДИРЕКТОР ПО РЕКЛАМЕ X0)= E"#$&>5*=
0(44) [email protected]
МЕНЕДЖЕР ПО РЕКЛАМЕQ(&$0*'* L"J250(44) 205-40-80
КООРДИНАТОР РЕКЛАМНОГО ОТДЕЛАI*$8='* L&!&$<5
0(44) [email protected]
КООРДИНАТОР ПО КОНТРАКТАМ I*$8='* ?%"$*#"(*
0(44) [email protected]
АДРЕС РЕДАКЦИИ:01001, E)&(, 20. O0*4)+)%#5*=, 4,
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ИЗДАТЕЛЬ CCC «G,4*$&08#5)1 @"+
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ADVERTISING DIRECTORJulia Kostetskaya0(44) [email protected]
ADVERTISING SALES MANAGERSvetlana Roschuk0(44) [email protected]
ADVERTISING COORDINATORTatiana Repetyuk0(44) [email protected]
CONTRACT COORDINATORTatiana Protasova0(44) 205-40-80 [email protected]
ADDRESS:4, Vladimirskaya str., 6th floor, Kiev, Ukraine, 01001
PUBLISHER:Ukrainian Media Holding LLC
РЕКЛАМНЫЙ ОТДЕЛ:ADVERTISING DEPARTMENT:U"+&% ),4*')= @*$* !"4*/) @*$* !"4*/) +*5&$* @*$* 4"#$*(5) @*$* (3."4*
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Y1 (МАРТ) ...................................21.01.2013 ............................... 23.01.2013 .................................25.01.2013 ................................... 18.02.2013
Y2 (АПРЕЛЬ) ...........................18.02.2013 ............................... 20.02.2013 .................................22.02.2013 ................................... 18.03.2013
Y3 (МАЙ)........................................18.03.2013 ............................... 21.03.2013 .................................25.03.2013 ................................... 16.04.2013
Y4 (ИЮНЬ) ..................................15.04.2013 ............................... 19.04.2013 .................................23.04.2013 ................................... 20.05.2013
Y5 (ИЮЛЬ) ...................................20.05.2013 ............................... 23.05.2013 .................................28.05.2013 ................................... 18.06.2013
Y6 (АВГУСТ) ............................14.06.2013 ............................... 19.06.2013 .................................21.06.2013 ................................... 16.07.2013
Y7 (СЕНТЯБРЬ) .................22.07.2013 ............................... 24.07.2013 .................................26.07.2013 ................................... 16.08.2013
Y8 (ОКТЯБРЬ) ......................19.08.2013 ............................... 23.08.2013 .................................27.08.2013 ................................... 17.09.2013
Y9 (НОЯБРЬ) ..........................16.09.2013 ............................... 20.09.2013 .................................24.09.2013 ................................... 16.10.2013
Y10 (ДЕКАБРЬ) ...................21.10.2013 ............................... 23.10.2013 .................................25.10.2013 ................................... 18.11.2013
Y1 (ЯНВАРЬ 2014) ..............18.11.2013 ............................... 22.11.2013 .................................26.11.2013 ................................... 17.12.2013
Issue number Date of filing Date of filing Date of products Released application layout and payment delivery to the warehouse publication (sachet, samples, catalogs, etc.)
#1 (MARCH) ..............................21.01.2013 ................................23.01.2013 ................................25.01.2013 ....................................18.02.2013
#2 (APRIL) .....................................18.02.2013 ................................20.02.2013 ................................22.02.2013 ....................................18.03.2013
#3 (MAY) ..........................................18.03.2013 ................................21.03.2013 ................................25.03.2013 ....................................16.04.2013
#4 (JUNE) ........................................15.04.2013 ................................19.04.2013 ................................23.04.2013 ....................................20.05.2013
#5 (JULY) .........................................20.05.2013 ................................23.05.2013 ................................28.05.2013 ....................................18.06.2013
#6 (AUGUST) ............................14.06.2013 ................................19.06.2013 ................................21.06.2013 ....................................16.07.2013
#7 (SEPTEMBER) ............22.07.2013 ................................24.07.2013 ................................26.07.2013 ....................................16.08.2013
#8 (OCTOBER) .....................19.08.2013 ................................23.08.2013 ................................27.08.2013 ....................................17.09.2013
#9 (NOVEMBER) ...............16.09.2013 ................................20.09.2013 ................................24.09.2013 ....................................16.10.2013
#10 (DECEMBER) ..............21.10.2013 ................................23.10.2013 ................................25.10.2013 ....................................18.11.2013
#1 (JANUARY 2014) ............18.11.2013 ................................22.11.2013 ................................26.11.2013 ....................................17.12.2013
ГРАФИК ПОДГОТОВКИ ЖУРНАЛА VOGUE НА 2013-2014
VOGUE MAGAZINE 2013-2014 SCHEDULE