wayfinding communications plan
DESCRIPTION
Plan and supporting materials for internal use during wayfinding system launch at hospital.TRANSCRIPT
Park & Enter�Look�for�blue�entrance�from�Blvd
Enter�central�garage
Go�to�1st�floor
Kettering Medical Center will
install new signs both inside
and outside by the end of the
year. This new wayfinding
system will make it easier
for our visitors to get where
they need to go at Kettering.
Why did we do this? Currently,�visitors�are�greeted�
by�many�signs,�with�several�
messages,�in�many�different�
styles.�The�new�signs�will�reduce�
the�visual�noise�and�help�visitors�
quickly�and�easily�determine�if�
they�are�heading�the�correct�
direction.
What did we do? A�team�representing�all�key�
areas�of�the�hospital�guided�
the�process.�The�entire�hospital�
staff�was�invited�to�participate�
in�surveys.�This�team,�along�with�
Swath,�a�leading�environmental�
graphics�design�firm,�audited�
all�existing�signs,�entrances,�
and�traffic�inside�and�outside�
the�hospital.�The�result�of�was�
a�new�simplified�wayfinding�
system�based�on�proven�scientific�
methods.�Other�hospitals�have�
had�success�with�color-coded�
district�wayfinding�systems,�
including�Cincinnati�Childrens�
Hospital�Medical�Center.�
Principles of new system Districts�The�campus�will�be�
divided�into�districts�based�
on�parking,�entrances�and�
department�locations.�Each�
district�has�a�distinct�color,�icon,�
and�name�reinforced�through�
signage�and�the�elevators.�The�
goal�of�the�system�is�to�have�
visitors�park�and�enter�close�to�
their�destination,�while�staying�
in�the�same�district.�If�visitors�
need�to�go�to�a�different�level�of�
the�hospital,�they�will�first�find�
the�correct�district�on�the�first�
level,�take�the�elevator,�and�then�
follow�more�detailed�signs�to�
their�destination.�In�most�cases�
patients�will�be�able�to�get�to�
their�destination�in�less�than�
three�steps.�If�a�visitor�gets�lost�
they�will�be�directed�back�to�the�
first�level.�
Destinations Simplified�
Effective�signage�should�not�
list�every�possible�location�and�
destination,�but�rather�lists�
higher�level�destination.�Areas�
that�have�several�departments�
within�one�area�will�have�one�
name�for�that�destination.�In�
every�case,�directions�start�with�
the�district�as�the�broadest�
reference�point.�They�will�park�
in�a�specific�area�designated�
by�a�district.�From�there�they�
will�enter�the�building,�then�
navigate�to�an�elevator�or�their�
destination.�As�they�get�closer�to�
their�destination,�the�wayfinding�
gets�more�specific.
Guide to New Wayfinding at Kettering Medical Center
Each major destination is 3 steps or less
Get to DepartmentFollow�Orchard�Districts’�signs�on�1st�floor
�Take�Orchard�Elevators��to�5th�floor
Follow�signs�to�same�day
1
1
2
2
3
3
WATERS
ORCHARD
EMERGENCY
LIGHT
LIGHTPARKING
RADIATION ONCOLOGYPARKING
THERAPYPARKING
SCHUSTER
C2LEVEL
C1LEVEL
CENTRAL GARAGEUNDERGROUNDPARKING
BOONSHOFT PARKING
Floor 1Atrium Grille
Chapel
Coffee Shop
Emergency
Gift Shop
Rooms 1501 - 1510
Pharmacy
Pulmonary Rehabilitation
Radiology
Registration
Schuster Heart Hospital Check-In
Security
Specialty Surgical Care
Surgery
Therapy
Boonshoft CenterHuman Resources
Restrooms
Elevators
Stairs
INFO
INFO
INFO
INFO
BENJAMIN & MARIAN SCHUSTER HEART HOSPITAL
WATERS ENTRANCE
GARAGEELEVATORS
SCHUSTERELEVATORS
BOONSHOFTENTRANCE
WATERS ELEVATORS
THERAPYENTRANCE
ORCHARD ELEVATORSRADIATIONONCOLOGYENTRANCE
PHYSICIANOFFICES
PHYSICIAN OFFICE BUILDING ENTRANCE
MAINENTRANCE
LIGHT ELEVATORS |B|
LIGHT ELEVATORS |A|
BOONSHOFT
BOONSHOFTELEVATORS
CafeteriaMedical RecordsNelson Conference CenterPatient Relations
Sleep Disorders Center
waters ELEVATORS
GARAGE ELEVATORS
District Destinations
Elevators
Parking
Access
FLOOR G
AdministrationCoffee ShopRegistrationGift Shop
PharmacyPulmonary RehabilitationRadiologySpecialty Surgical Care
Information DeskMain Lobby
FLOOR 1
Rooms 2301 2322Rooms 2101 2127Rooms 2201 2221
FLOOR 2
Rooms 3301 3322Rooms 3101 3128Rooms 3205 3222
FLOOR 3
Rooms 4301 4320 : Special Care Nursery *(NICU)Rooms 4201 4212 : Labor and DeliveryRooms 4101 4121
FLOOR 4
Rooms 5301 5318Rooms 5101 5127Rooms 5201 5221
FLOOR 5
watersCardiac RehabilitationVolunteer ServicesLost and Foundlight ELEVATORS (A and B)
District Destinations
Elevators
Physician Office Building
PARKING
Parking
Physician Office BuildingENTRANCE
CARDIAC REHABILITATION
CARDIAC REHABILITATION
Access
FLOOR G
Atrium GrilleYELLOW Information DeskSurgeryPhysician Offices
FLOOR 1
(Physician Offices : NO DESTINATIONS)direct to: Physician Offices from Floor 1
FLOOR 2
Kettering Breast Evaluation Centerdirect to: Physician Offices from Floor 1Outpatient Lab
FLOOR 3
(Physician Offices : NO DESTINATIONS)direct to: Physician Offices from Floor 1Kettering Reproductive Medicine
FLOOR 4
Wallace Kettering Neuroscience Institutedirect to: Physician Offices from Floor 1
FLOOR 5
light
Visitor and
Main Entrance PARKING
Visitor and
Main Entrance PARKING
(Central Garage)
MAIN ENTRANCE
C1 and C2 Garage LevelENTRANCES via MAIN LOBBY
C1 and C2 Garage LevelENTRANCES via MAIN LOBBY
KM
C W
AY
FIN
DIN
G D
IST
RIC
TS
Radiation OncologyNuclear Medicine / P.E.T.Hyperbaric Medicineorchard ELEVATORS
District Destinations
Elevators
Therapy PARKING
Radiation Oncology PARKING
Parking
Radiation Oncology ENTRANCE
Therapy ENTRANCE
Access
FLOOR G
ChapelTherapyRooms 1501 1510
FLOOR 1
Rooms 2501 2510 : Cardiac Thoracic Intensive Care UnitRooms 2514 2525 : Surgical Intensive Care Unit
FLOOR 2
Rooms 3501 3512 : Coronary Care Intensive Care UnitRooms 3513 3524 : Medical Intensive Care Unit
FLOOR 3
Medical Education
FLOOR 4
Rooms 5501 5518 : Same Day MedicalEEGEndoscopy / GI
FLOOR 5
orchardN/A
schuster ELEVATORS
District Destinations
Elevators
Visitor and
Main Entrance PARKING
(Central Garage)
Visitor and
Main Entrance PARKING
(Central Garage)
Parking
Access
FLOOR G
Schuster Heart Hospital Check In at desk: Non Invasive Cardiovascular LabEchocardiogram (Ultrasound)Heart CatheterizationVascular Lab
Stress TestingKettering ClinicsElectrocardiology (EKG)
FLOOR 1
direct to :Rooms 2401 2420at the entrance to the unit: Schuster Heart HospitalRooms 2401 2420 (these are pin mounted leters that are being moved)
(internal : Heart and Vascular, Cath Labs, EP labs)
FLOOR 2
Rooms 3401 3430(internal : Cardiac Telemetry)
FLOOR 3
Rooms 4401 4430: Mother and Baby Unit
FLOOR 4
Rooms 5401 5430: The Kettering Joint Center
FLOOR 5
schuster
MAIN ENTRANCE
C1 and C2 Garage Level
C1 and C2 Garage Level
ENTRANCES via MAIN LOBBY
ENTRANCES via MAIN LOBBY
KM
C W
AY
FIN
DIN
G D
IST
RIC
TS
ALL OTHERS PARK IN
ALL OTHERS ENTRANCE
Boonshoft Center
BOONSHOFT ELEVATORS
District Destinations
Elevators
Boonshoft Center PARKING
(Parking for Boonshoft Center)
Parking
Boonshoft Center ENTRANCE
(and Boonshoft Elevators
in the Garage)
Access
FLOOR G
Boonshoft CenterChildbirth EducationHuman Resources
FLOOR 1
Boonshoft Center(Far Oaks Orthopedics : no direction given)
FLOOR 2
Boonshoft Center(Cancer Specialists of Greater Dayton : no direction given)
FLOOR 3
Boonshoft Center(Innovation Center : no direction given)
FLOOR 4
N/A
FLOOR 5
boonshoftN/A
N/A
District Destinations
Elevators
Boonshoft Center PARKING
EMERGENCY PARKING
Parking
EMERGENCY ENTRANCE
Access
FLOOR G
EMERGENCYSecurity
FLOOR 1
N/A
FLOOR 2
N/A
FLOOR 3
N/A
FLOOR 4
N/A
FLOOR 5
emergency
KM
C W
AY
FIN
DIN
G D
IST
RIC
TS