web marketing and seo specialist
DESCRIPTION
Working side by side Eldred Company, a website design company, I develop web marketing campaigns for small businesses. My work includes but is not limited to search engine optimization, search engine marketing, Internet advertising, social media consulting, and competitor analysis.TRANSCRIPT
Web Marketing Consultant
CHRIS AL‐ASWAD
WHAT IS WEB MARKETING?WHAT IS WEB MARKETING?
Web Marketing embraces a new model ofWeb Marketing embraces a new model of marketing via the Internet which brings the consumer to the product, rather than vice versa.consumer to the product, rather than vice versa.
Web Marketing involves a spectrum of services. These i l d b li i dinclude but are not limited to:
1. Review of your site content or structure2 Technical advice on website development: for example2. Technical advice on website development: for example,
hosting, redirects, error pages, use of JavaScript3. Content development4. Management of online business development campaigns5. Keyword research6 SEO training6. SEO training7. Expertise in specific markets and geographies.
source: Google.com/support/webmasters
FIVE THINGS I CAN DO FOR YOUR COMPANYFIVE THINGS I CAN DO FOR YOUR COMPANY
Improve search
results for Internet Advertising Create Buzz. Research.
Initiate and build
relationships your
website.
Advertising. pwith target community.
•SEO (Search Engine
Improve search Engine
Optimization) Evaluation
search results Evaluation
•SEO Marketing
results for your
Campaigny
website
NATURAL SEARCH VS PAID SEARCHNATURAL SEARCH VS. PAID SEARCH
The latest studies reveal The best SEO campaignThe latest studies reveal that natural search is the most effective way to
The best SEO campaign involves a combination of both natural and paid
generate leads.*
Most companies do not
search marketing.
With paid search, your exploit the full potential of natural search because it requires long
traffic results are immediate but you pay for your positionbecause it requires long
term effort.*EConsulting
for your position.
Internet AdvertisingInternet Advertising • As your personal marketing consultant, I will closely study your target audience and find the y y y gbest strategy to reach them through advertising.
• I will develop a network of affiliates (third parties)• I will develop a network of affiliates (third parties) to promote your product.
• I will manage your online ads.
IN SEARCH RESULTSIN SEARCH RESULTS
ON RELEVANT WEB PUBLICATIONSON RELEVANT WEB PUBLICATIONS
A f i l it ti b iAs a professional writer, creating buzz is my forte. S ibilitiSome possibilities:
a) We create a blog for your product/service.b) I write press releases for your website.c) We engage the target audience with creative
web videos or free/web computer applications.
d) In forums and on blogs, I can also participate in conversations about your product.
INITIATE AND BUILD RELATIONSHIPS WITH TARGET COMMUNITY
Manage a growing list of contacts for yourManage a growing list of contacts for your business.
Identify key members of your target communityIdentify key members of your target community and expose them to your product.
S lidif l ti hi th h b itSolidify relationships through website sponsorships and link building.
FIVE THINGS I CAN DO FOR YOUR COMPANYFIVE THINGS I CAN DO FOR YOUR COMPANY
Improve search
results for Internet Advertising Create Buzz. Research.
Initiate and build
relationships your
website.
Advertising. pwith target community.
IF YOU ARE INTERESTEDIF YOU ARE INTERESTED . . .
The next step is to create Chris Al‐Aswad, WebThe next step is to create a customized marketing plan to suit your needs
Chris Al Aswad, Web Marketing Consultant
Cell: 773‐818‐8828and objectives. Home: 309‐585‐0318
Email:Email: [email protected]