Web 2.0and research

Chris Addison and Peter Ballantyne

Johannesburg2 July 2008

agenda

• Intro, peter

• Buzz – you and web2

• A couple of web2 shop windows– R4D– Brussels briefings

• Euforic’s web2 high street, chris

• Buzz – web2 for you?

• Conclusions

Web 2.0From ‘places to visit’ to ‘spaces to interact’

• User-generated content– ‘anyone can be an author, publisher, or broadcaster’

• User ‘re-mixed’ content– ‘anyone can run a web site’

• Tools enabling inter-connections and interactions – ‘anyone can be a communicator’

The new tools• Blogs: originally personal ‘diary’ sites of individuals• Wikis: co-edited and updated web spaces• Social bookmarking: web bookmarks indexed (tagged)

across the internet (instead of in local browsers). • RSS Feeds: applications that produce automatic

updates when a particular content service is updated.• Social networking sites: ‘meeting spaces’ for

individuals and organizations to build relationships• Multi-media sharing sites: Spaces to publish and share

images, photos, audio, video, etc.• Mapping tools. Different content embedded in maps• Mash-ups: different content combined to produce

something new

User generated content

Blogs

Videos, photos, slides

Wikis

Social bookmarking

• http://del.icio.us

• www.simpy.com

• www.citeulike.com

• www.connotea.org

• www.furl.net

RSS Feeds

Personalising

Mash-ups

Shared notions

• Open content that ‘flows’ – across platforms, across orgs, …

• Low ‘threshold’ to create and use

• Peer to peer, expectation of reciprocity, commentary,

• Mindset – recognizes diversity, values knowledge and efforts of others, encourages collaboration

Implications

• We can use the tools and mash content for ‘internal’ info and knowledge sharing– Behavior and attitudes

• Our ‘products’ need to be web 2 or web2 friendly– Passports to travel

• We need to go to the communities and users– Use their tools– Learn to ‘let go’

From their own correspondent - Aid agency workers are increasingly acting as reporters and filmmakers for the UK mediaGlenda Cooper, The Guardian, Monday November 5 2007

• “New technology is altering how we report, where we report from and who is doing the reporting of disasters. And that means that journalists and aid agencies are having to rethink their roles.”

• “Reporters can get what they need direct from the public. The result: aid agencies are turning their own staff into citizen journalists and filmmakers, in order to get their message across.”

BUZZ

• You and Web 2

Web2 Shop Windows

R4D

£billions

researchers taxpayers journalists development sector

Why the Service Exists

research for development

20,000 outputs

?Search

Projects

Organisations

Documents

External web pagesBrowse

Summaries News and Case Studies

Dialogue

individuals and groups

SubscribeRSS and Newsletter

What the Service Does

How the Service is Provided

Reflections on the ServiceQuadrupling visits in last monthsConsultation and strategy launch

Need to improve retrieval for synonyms and related terms

RSS for each topic and country with email.Statistics on click through and web2 hosts.XML outputs for all options from database. Dynamic thematic pages with RSS feeds. Consultation using blog with videos for launch

Take Away Message

Turn a website into a service

with web2 and a new communications strategy

Brussels Development Briefings

outputs from brussels briefings

63Videos

30+Presentations

5 briefings50 web pages

newsfeeds

emailReaders200 references

Metrics

2007 2008 TOTAL

Blog EN views 7,573 7,444 15,017

Blog FR views 2,279 2,747 5,026

Videos views 2,501 4,749 7,250

Presentations views 4,654 13,549 18,203

Feeds views 585 5,159 5,744

Wiki’s views 40 183 223

  17,632 33,831 51,463

Euforic in the web2 high street

http://www.euforic.orghttp://www.slideshare.net/euforichttp://euforic.blip.tvhttp://euforic.blogspot.comhttp://del.cio.us/euforichttp://www.google.com/igoogle/base/apps/cse

Our virtual office

Our House

The front door

News

Photos

Presentations

video

Home interiors

There’s few people here becausewe now have a virtual office andstaff are based around europe.

skyp

e

Web2 High StreetWe use:GmailGapps

CoopSETranslate

GbaseAnalytics

Day to day tagging

eudevdays r4d

brubriefweb2fordev

climate_change

Must save to flickr and tagThis photo

By email EUDEVDAYS

european development days

web2fordev on website,wiki,facebook group

Web2 High Street

eudevdays r4d

brubriefweb2fordev

climate_change

+

Your community

•Feature each others feeds

•Use common tags

•Use common services

•Your information is routed to relevant websites (shop windows)

Simple publishing on blogs

Writing together with wikis

Tagging content to travel

Don’t hide from web 2, mash it up!

Feeding across sites and platforms

BUZZ

• Web 2 for you?