PREEMPTING THE FUTURE

WHAT’S INSIDE

NEWSLETTER OF THE JEBSEN GROUP 2017 NO.4 VOLUME 9 & 2018 NO.1 VOLUME 10

捷成集团 jebsen1895 Jebsen Group

VIEW FROM THE TOP

IN THE SPOTLIGHTP.3

COMMUNITY MATTERSP.8

CONNECTING MINDSP.9

BROADER HORIZONS

INDUSTRY INSIGHTSP.6

P.11

P.2

2VIEWFROM THE

TOP

In 2017, uncertainty hung over the world at large. The interplay of political, social and economic factors created a challenging environment for businesses. While we at Jebsen Group were not spared the turbulence, our strong focus on our core competencies enabled us to navigate through these turbulent times.

This year, the unpredictability that characterised 2017 is likely to abate as many forecasters are expecting strong economic growth in most key global markets. Closer to home, as China continues to focus more on sustainability and quality, and less on high growth levels, our strategic focus on niche industry sectors places us in a good position to mine new and emerging business opportunities for ourselves, and our brand partners.

Jebsen Consumer continues to ride on the growing sophistication of Mainland Chinese consumers, and is set to open its first J SELECT physical store in Beijing this February. J SELECT already has a strong online following and five successful brick-and-mortar stores in Hong Kong. To build on this, the business unit has recently introduced a new shop-in-shop department store concept in Hong Kong.

In the beverage segment, we are pushing ahead with Blue Girl Beer’s entry and establishment particularly in the southern parts of Mainland China. As part of its year-end festivities, the brand organised its own ‘Modern Love with Blue Girl Beer’ concert in Shantou, was the presenting sponsor of Richie Ren’s New Year’s Eve concert in Quanzhou and sponsored rapper MC Jin’s Shenzhen concert. Similarly, Jebsen Fine Wines is ramping up promotional efforts for Kalamanda wines, a proprietary brand under Jebsen Wine Estates, by bringing the Australian label onto WeChat.

In the B2B business sector, Jebsen Group and Jebsen & Jessen (SEA) has announced the establishment of a joint venture of equals in Greater China between Jebsen Industrial Specialty Ingredients & Solutions Business and Jebsen & Jessen Ingredients. The partnership combines the expertise of both organisations, establishing a stronger regional presence that provides better service capability to customers in Asia.

There’s plenty of new and exciting news coming from Jebsen Motors as well, as the business unit recently unveiled Asia’s first Porsche Studio in Guangzhou. The showroom is the first of its kind in China, and Asia, to deliver the new digitally-driven Porsche Retail Experience. Jebsen Motors also introduced a new Porsche City Service Centre in Shenzhen to better serve a growing population of automotive enthusiasts in the city, it is also the first Porsche City Service Centre to apply the Le Mans race track concept.

We may be unable to predict the future, but we can prepare for it by continuously investing in our businesses and people. In our 123-year journey in Greater China, we have learnt to expect, and deal with, the unexpected. Our formula for long-term success, which has seen us flourish in good times and persist through uncertain ones, will hopefully continue to serve us well in 2018.

Expecting the Unexpected in 2018“Our strategic focus on niche industry sectors places us in a good position to mine new and emerging business opportunities for ourselves, and our brand partners.”

Helmuth Hennig Group Managing Director

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IN THESPOTLIGHT

Consumer – J SELECT

Supporting the preferred lifestyle

Consumer – J SELECT

Another new way to shop

J SELECT expands its physical presence beyond Hong Kong with a new store in Beijing.

Singles’ Day gets bigger and better every year! For the 2017 edition of the online sales extravaganza, J SELECT invited consumers to upgrade their lifestyles with promotional offers on top products from international brands like Dyson, Jura and SMEG. In addition to attractive price reductions and generous giveaways, J SELECT even gifted the highly-anticipated iPhone X to its top-spending shopper!

Mainland Chinese consumers have more to look forward to, now that J SELECT has opened its first physical store in Beijing this February.

With contributions from Luna Mao and Sean Luan

Beverage – Fine Wines

Enjoy every moment with Kalamanda wines

Connecting Australia's Kalamanda with China's wine lovers!

Jebsen Consumer's shop-in-shop concept has been a hit with customers.

It takes a multi-pronged approach to serve the sophisticated consumer’s multi-faceted lifestyle, which is why Jebsen Consumer continues to find new and innovative ways to engage its shoppers. Its latest offering takes the form of a new shop-in-shop concept for department stores. This was first unveiled in Hong Kong’s Wing On Department Store. The shop-in-shop focuses on presenting premium, high-quality home and lifestyle products and is staffed by a well-trained team that is able to provide consultations and recommendations to shoppers. With contributions from Sherman Cheung

A connoisseur of the best wines from around the world, Jebsen Fine Wines brings Kalamanda from the McLaren Vale wine country in Australia to China! To help local consumers get to know vibrant South Australian wines better, Jebsen Fine Wines launched a WeChat account for the brand. Followers were treated to an exciting ‘wish-upon-a-wine’ campaign, where the 10 most popular wishes were granted a bottle of Kalamanda wine each!

Ahead of Chinese New Year, Jebsen Fine Wines also engaged famous Brazilian graphic designer and art director Demetrius Gonçalves to create a special Year of the Dog festive label. This is a local extension of Kalamanda’s Wildlife series, where the labels are artistic interpretations of five native Australian animals.

Kalamanda is one of eight brands owned or co-owned by Jebsen Wine Estates, an initiative by Jebsen Fine Wines.

Scan the QR code to follow Kalamanda on WeChat!

With contributions from Christine Lu

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Blue Girl Beer brings music to China with a series of concerts in December last year.

November 16, 2017 was a milestone for Jebsen Motors, as it officially opened Porsche Studio Guangzhou. The state-of-the-art showroom is Porsche China's 100th sales site, and the first in China to explore a different retail format.

Designed to provide a brand new Porsche Retail Experience, Porsche Studio Guangzhou brings a range of digital experiences to Porsche customers. For example, customers can obtain a Porsche Driver Selection e-coupon via WeChat, and enjoy the Porsche Art in Motion as well as the Porsche brand heritage via Mixed Reality Technology. The full Porsche model range can also be experienced with the Augmented Reality Cabinet.

Porsche Studio Guangzhou, jointly developed by Jebsen and Porsche, is a part of Porsche's global effort to be the leading provider of digital solutions in the premium automotive segment.

With contributions from Nicole Chen

Motors

Asia’s first Porsche Studio arrives in Guangzhou

Jebsen opens Asia’s first Porsche Studio in Guangzhou.

Jebsen Motors' employees and their families cheer on Team Jebsen.

Blue Girl Beer is proud to be the official beer of the 2017 FIA Formula E Hong Kong E-Prix for the second consecutive year! The electric street race that wound through the city’s key landmarks, including the International Finance Centre, Hong Kong Observation Wheel and Hong Kong City Hall, was the opening event of the 2017-18 Formula E season.

During the race weekend of December 2-3, 2017, Blue Girl Beer shared a high-quality draught experience with fans onsite at Hong Kong Central Harbourfront. Its support for the environmentally-friendly motorsport event also extended to spin-off promotions at bars and restaurants across the island.

With contributions from Grace Poon

Beverage – Beer

Absolutely electrifying!

Proud to support the FIA Formula E Hong Kong E-Prix!

Beverage – Beer

Closing 2017 on a high note If music is life, then Blue Girl Beer made life much better last December with a series of exhilarating live concerts. The brand lent its support to Asian-American rapper MC Jin (better known as ‘HipHopMan’ on reality TV show ‘The Rap of China’), co-presenting the Shenzhen leg of his concert tour on December 16.

To keep the year-end festivities going, the brand’s ‘Modern Love with Blue Girl Beer’ concert made its way to Shantou on December 29. The strong line-up was led by songbird Rainie Yang and singer-songwriter Gary Chaw. Blue Girl Beer fans were also treated to a special New Year’s Eve with Richie Ren, at the veteran singer’s concert in Quanzhou.

With contributions from Tiffany Xiao

Motors

Racing to the finish On November 4, 2017, the Shanghai International Circuit spectator stands were filled with over 300 cheering teams, including the employees and families of Jebsen Motors from Hong Kong, Shenzhen, Guangzhou, Hangzhou and Shanghai. They were there to cheer on Team Jebsen in the final race of the 2017 Porsche Carrera Cup Asia. With their encouragement, Team Jebsen raced through the finals and won Jebsen Motors the Dealer Fleet Merit Award! The award is in recognition of the company’s professionalism and its cheering team’s strong support. The hard work of Team Jebsen and the full support of Jebsen Motors employees have created a fantastic season in 2017, and laid the groundwork for another rewarding season this year.

With contributions from Alice Mi

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On January 8, 2018, Jebsen Motors’ Shenzhen Luohu Porsche City Service Centre opened its doors to customers, officially becoming the world’s first after-sales service centre to be themed after The 24 Hours of Le Mans — the oldest active sports car endurance race from France.

This is part of Jebsen Motors’ continued commitment to bring racing culture to China, while delivering top-notch customer and technical services to customers.

The 4,000sqm state-of-the-art service centre features six Le Mans-themed workshops manned by a team of professionals, including Porsche Gold Certified technicians. The centre is also designed such that customers can view the maintenance process from a comfortable lounge area.

With contributions from Priscilla Hu

Motors

Creating a world’s first in Shenzhen

Jebsen Motors brings racing culture into its latest Porsche City Service Centre.

From January 12-15, 2018, an exclusive group of Jebsen Motors customers drove through snow and ice in Inner Mongolia — and had the time of their lives! They were participating in the Porsche Snow Force event, known worldwide as the ultimate test of their driving abilities. Under the guidance of 12 certified Porsche and drifting instructors, customers took the Porsche 911, Porsche 718 and Porsche Panamera through icy conditions, as they learnt to trigger drifts, maintain it, and find the delicate balance between steering, breaking and accelerating.

“Porsche’s Sport DNA can certainly be described as unique in the automotive industry and there is no better way to experience this first-hand by driving on ice and snow,” said Mr Benedict von Canal, Director of Marketing and Business Management of Jebsen Motors, at the event’s opening dinner.

With contributions from Nicole Chen

Motors

Speeding through snow

A once-in-a-lifetime driving experience in Inner Mongolia.

Providing customised eco-friendly sanitary solutions.

Jebsen Building Products has been commissioned to supply and install customised sanitary solutions to the redevelopment of the Hong Kong Government’s Kwun Tong Staff Quarters at Tseung Kwan O Road. This is part of the government’s efforts to redevelop the existing staff quarters and make more Departmental Quarters available to its married and eligible rank-and-file employees.

The redevelopment project includes green and water-efficient features with the Architectural Services Department providing precise specifications for sanitary fittings and accessories. Jebsen Industrial’s recognised portfolio of sustainable building solutions, and its capabilities in providing end-to-end service played a big part in securing the project, which is expected to be completed by mid-2019. The team’s customised sanitary solution mix proposes over 500 sets of sanitary fittings and accessories from reputable eco-friendly brands. This includes Geberit-Twyford ceramic ware and TOTO faucets and washbasins, among others.

With contribution from Mike Long

Industrial – Building Products

Better living quarters for Hong Kong government staff

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Filling two different glasses Director of Jebsen Fine Wines Mr Gavin Jones discusses how the business approaches the different markets of Mainland China and Hong Kong.

This is good news for Jebsen Fine Wines, which, after being established in 1991, quickly rose to become one of the region’s largest independent distributors of premium wines, spirits and waters. Today, the business represents over 80 agency brands in addition to a family of proprietary brands. The latter are managed under Jebsen Wine Estates.

“We are proud to have built a comprehensive portfolio over the years. We have successfully forged close ties with many brands such as Champagne Bollinger and Frescobaldi, which have partnered with us since the beginning,” said Mr Gavin Jones, Director of Jebsen Fine Wines.

The fine wine industry is an age-old one traditionally rooted in Europe, but this is clearly changing with the emergence of countries like China challenging the status quo. Industry analysts agree that China is on track to becoming the world’s second largest wine market by 2020, overtaking Britain and France with a market valued at US$21 billion.

Established to become one of the largest independent distributors of premium wines, waters, spirits and sake

Expanded into winery investment with 8 owned/co-owned brands under Jebsen Wine Estates

1991

2015

MAINLAND CHINA STRATEGY FOCUS:

REACH

I N D U S T R YINSIGHTS

HONG KONG STRATEGY FOCUS:

CHOICE

e-commerce Social Media Engagement

Wine Education

Diversification

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He adds that while a diverse portfolio that caters to different palates is important, the ability to accurately position this portfolio to appeal to the unique market needs of Mainland China and Hong Kong is just as critical to business success.

Mainland China: The three ‘E’s Having had its start in Hong Kong, Jebsen Fine Wines had to recalibrate its market strategy when it started serving the Mainland Chinese market. While the country’s first modern winery dates back to 1892, it was only in the mid-1980s that the commercial wine industry truly began to take off. Urban affluence fed an appetite for premium wines, and in 2013, China became the world’s top market for red wine with 1.86 billion bottles sold that year.

In the few short years since then, however, much has changed. A crackdown on luxury gift-giving may have dampened market sentiments for a period, but the rise of the new middle-class consumer has more than made up for it. With rapid urbanisation and demographic changes, a younger generation of wine drinkers is now driving the demand for wine – and in a markedly different way.

“These consumers regard wine as a personal lifestyle choice. They drink wine to enjoy it, rather than as a status symbol. They are likely to drink wine more regularly but at mainstream prices,” noted Mr Jones. To serve this segment, Jebsen Fine Wines adopts a three ‘E’s strategy — e-commerce, engagement and education.

“The Chinese consumer fully embraces the online shopping experience and trusts the payment platform. This is not yet a sizeable part of our business and it is price-sensitive,” he said, which is why engagement and education is key to firmly positioning their brands in the market.

For this reason, Jebsen Fine Wines has recently brought its latest proprietary brand, Kalamanda Wine, onto WeChat. The social media platform offers exciting opportunities for consumers to get to know the brand and learn more about wine in a fun and engaging way. This can be seen as a mass-market take on the Jebsen Fine Wine Club concept, where private and corporate clients enjoy quality wine education. “This is a great opportunity for the consumers to get closer to the winemakers. That’s a point of difference that people love about us,” said Mr Jones.

Hong Kong: The ubiquity of choice Over in Hong Kong, the situation is quite different. Fine wines enjoy a more established position at the table, bolstered in part by the city’s abolishment of wine duty back in 2008. Since then, imported wine has jumped from 24 million litres in 2008 to 35 million litres in 2016. This has created a market of comparatively sophisticated drinkers who are comfortable switching from Old World to New World, and organic to biodynamic wines.

For the versatile and varied palates that reside in Hong Kong, Jebsen Fine Wines prides itself on serving up choices. In 2014, it expanded its portfolio from wines, spirits and waters to include Japanese sake.

“It is a category that hasn’t been fully developed,” said Mr Jones. “With the wine market being saturated and the proliferation of Japanese restaurants in Hong Kong, we see it as a natural step to explore the sake market.”

The rice wine mainly comes from artisanal breweries, not unlike the family-owned, tradition-led makers of grape wine. In line with Jebsen Fine Wines’ industry position as a purveyor of premium beverages, it partners renowned sake labels like the 200-year-old Senkin sake brewery.

Its big win came in 2017 when Jebsen Fine Wines was selected as the first ever official Juyondai Partner, a cult-favourite sake brewery in Yamagata, Japan. The partners launched ‘N’ Sake by football star Hidetoshi Nakata in Hong Kong, and followed up on its success with a recent Juyondai ‘Black Label’ release — a luscious sake made with special A grade Yamada Nishiki rice (koji rice) and special A grade Aiyama rice (kakemai rice). While sake is most commonly found on the menus of Japanese restaurants, Mr Jones has plans to change that.

“I think any good restaurant - whether Chinese, French or Italian - should have sake on its menu. Customers are entitled to options,” he said, underscoring Jebsen Fine Wines’ commitment to giving its consumers the ubiquity of choice.

Jebsen Wine Estates is an initiative by Jebsen Fine Wines to invest in wineries around the world. Mr Gavin Jones is Director of Jebsen Fine Wines, and leads the Group’s business interests in the luxury beverage segment.

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COMMUNITYMATTERS

From October 15-19, a group of 15 Jebsen volunteers visited Jinzhai County as part of ‘Project Morning Star’. When they arrived at the new project location in Anhui Province, work was already well underway to bring better eye care to rural residents. The volunteers visited several beneficiaries and learnt, first-hand, how the free eye surgery, made possible by ‘Project Morning Star’, is changing lives.

With prevention being better than cure, the volunteers also participated in a series of eye care workshops and eyesight screenings at schools and in the village. Their tireless efforts allowed 130 villagers to receive eyesight screening tests — more what was originally planned. They were also able to distribute over 400 sets of stationery, blankets and more to the villagers, thanks to the generous donations of their colleagues. On this trip, the volunteers were joined by Group Managing Director Mr Helmuth Hennig and Director of Orbis North Asia Mr George Smith who shared project updates and reaffirmed their commitment to improve the ophthalmic capabilities of county-level hospitals, and contribute towards a new and sustainable way to build eye care hospitals in rural areas. With contributions from Sasa Chen

Children with autism often find it hard to stand on stage, and perform in front of a crowd. But Jebsen believes that art is a form of self-expression that can help them connect with the world. This is the basis of the Group’s ‘Life is Art’ programme, which achieved many milestones in 2017. As part of the programme, interactive sessions were organised to empower the young beneficiaries to learn to express themselves through various art forms. Their progress was showcased in an annual showcase in January, where they bravely stepped onto stage and performed for an appreciative audience.

‘Life is Art’ in 2017 • 120 young beneficiaries• 73 Jebsen volunteers • 9 weekends, 20 lessons in Shanghai • 10 weekends, 4 lessons in Beijing • 10 weekends, 20 lessons in Guangzhou• 10 weekends, 30 lessons in Hong Kong

With contributions from Sasa Chen

Philanthropy

Stepping out into the world

‘Life is Art’ continues to make a difference in the lives of autistic children.

The Group thanks its employees for actively participating in its many CSR initiatives!

Philanthropy

Lighting more eyes, igniting more hope

In 2017, Jebsen continued to receive industry attention for its commitment to doing good for the environment, the community and its staff. Here are some of the awards that have been conferred on the Group!

• 2017 CarbonCare® Label Award for the fifth consecutive year by Carbon Care Asia• 2017 Hong Kong Community Volunteers Highest Participation Bronze Award by

the Agency of Volunteer Service• 2016/2017 Hong Kong Sustainability Award – Certificate of Excellence • 2016/2017 Ten Years Plus Caring Company by the Hong Kong Council of Social Service• 2017 China Enterprise Social Responsibility Project Excellence Award by the China

Philanthropy Times• 2017 Exemplary Corporate Social Responsibility by China Association of Enterprises

with Foreign Investments and China WTO Tribune • 2017 Responsible Brand Award at the Seventh China Charity Festival

Corporate Social Responsibility

Gaining the right attention

For an overview of the Group’s corporate social responsibility initiatives, please download the Group’s latest CSR Report from www.jebsen.com.

With contributions from Sasa Chen

The Group is proud to have earned recognition for its CSR efforts.

9CONNECTING

MINDSLeadership Journey

Of vision and values Group Chairman Mr Hans Michael Jebsen reflects on how one vision, anchored in a set of values, has guided two families in building the 123-year-old Jebsen & Jessen Family Enterprise.

The Jebsen & Jessen Family Enterprise story is one that many are familiar with, and yet it continues to fascinate and inspire.

In 1895, cousins Jacob Jebsen and Heinrich Jessen established a trading company. As its business interests and market focus grew, descendants of the two families took on distinct roles — Mr Hans Michael Jebsen leads Jebsen Group in its activities in Greater China, while Mr Heinrich Jessen helms Jebsen & Jessen (SEA), which primarily focuses on Southeast Asia.

The sister companies may be geographically apart and independent in their operations, but they continue to move in the same direction, contributing to the collective success of the Jebsen & Jessen Family Enterprise. For Mr Jebsen, this is possible because of a ‘one ship’ mindset.

“We believe that a company is not just about personal wealth. It’s a vessel that needs to continue and grow, and provide a platform for growth. Like many other longstanding family businesses, our longevity comes from a strong desire to continue together, and a strong identity that we share,” he said.

This identity is anchored in set of five core values that, for Jebsen Group, is articulated as Commitment, Excellence, Recognition, Responsibility and Trust. These are the Group’s values, but Mr Jebsen is quick to point out that only people, not organisations, can have values.

A set of shared values, according to him, is the key to building a family business that lasts for generations, because people unite around these values.

“We think of ourselves as the crew of a boat. We stay together, work together and depend on each other in order to keep ourselves not just afloat, but moving in the right direction. Hierarchies matter precious little on a boat; it’s about being in it together,” he added.

For this reason, Mr Jebsen believes that to lead is to serve. Using his own experience to illustrate this point, he said, “The shipping trade underwent a revolution when container shipping emerged, and, at that time, I had to make a difficult decision of either letting go of my fleet or to introducing new technology. I needed to give an explanation to the junior members of my family, since our business model had to adapt to the times, but nevertheless, our spirit was unchanging.”

This holds true today as well, he says, “In this era of rapid growth, we need to resist a mentality that tells us that we hold all the answers. We need to seek ideas and opinions from younger generations. Communication, humility, and the ability to listen are all important. The desire and heart to gain knowledge will never cease to be significant.”

Jebsen Group's five core values are shared by all its employees.

Mr Jebsen spoke candidly about how vision and values have contributed to Jebsen & Jessen Family Enterprise's continued success.

10CONNECTING

MINDSPeople Speak

Let’s Chat! Four questions with Blue Girl Beer’s Assistant Brand Manager, Tiffany Xiao and Assistant Brand Activation Manager, Edwin Jiang

1. Describe the nature of your job in one sentence.

Edwin: To bring a brand to life, such that Blue Girl Beer isn’t just a beer to drink, it’s an experience to savour.

Tiffany: And to do that, having Plan B isn’t enough. You’ll always need to have Plan C and even Plan D in place.

2. What’s a recent achievement that you’re proud of?

Edwin: The Modern Love with Blue Girl Beer Concert in Shantou! There were so many firsts for us — our first concert in Guangdong Province, first four-sided stage and more. It was amazing.

Tiffany: And digital marketing played a big role in filling the venue to its maximum capacity of 5,000 people! For Blue Girl Beer, digital marketing is yet another method to communicate and connect with our consumers.

3. What is needed to excel in your role?

Edwin: The ability to look, listen and think in order, because that’s how you can build the best bridge for consumers to engage with the brand.

Tiffany: Deep consumer insights.

4. What do you love most about your job?

Edwin: The adrenaline rush! Tiffany: Learning and growing every day.

When asked to describe her three years with Jebsen, first as Corporate Social Responsibility Intern, then Corporate Communications Assistant and now Corporate Communications Executive, Ms Saber Yang brings up her favourite mobile game, “Plants vs Zombies”.

“The game challenges you to defend your home from an army of zombies by using your gardening skills to grow a defence troop of vegetables. Often, just as you think you have wiped out the enemy, a more skilled army surfaces, forcing you to expand your strategic prowess and skill sets. I can think of no better way to describe my work at Jebsen. At the core of my job, just as in the game, is the repetitive process of meeting new challenges, learning to overcome then, and creating new milestones,” she said. Of the many milestones that Ms Yang has achieved, the revamp of MORUS, Jebsen intranet, is among her most memorable.

“For someone with very little tech experience, the project presented a steep learning curve. I had to learn about advancing and testing a website redesign. I also had to collect information from different Business Units, which meant I had to quickly familiarise myself with their work and priorities as well. With the help of my teammates and some intensive self-learning, I was able to become a key contributor to the project. It was a proud moment to see the brand new MORUS platform rolling out!”

Challenge, Stretch, Solve, and Repeat For Saber Yang, Corporate Communications Executive, work is a cyclical process of learning, achieving and repeating

Success Breeds Success

Ms Saber Yang believes that her journey with Jebsen is equipping her with the lifelong confidence to take on any challenge that comes her way.

Thanks to the Jebsen culture of continually challenging and empowering employees, I have developed a more valiant attitude towards challenges. I believe that as long as I am willing to stretch myself, there is no limit to what I can accomplish.

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Inside Jebsen

B R O A D E RHORIZONS

Introducing Birthday Leave

The Birthday Leave initiative has been well-received by employees.

The Jebsen Group mantra has always been to work hard, play hard and rest well. In 2018, to further create a work-life balanced workplace and shape a sustainable tomorrow, the Group has introduced ‘Birthday Leave’ to give its employees an extra day off in their birthday month to spend with their loved ones. The Birthday Leave was introduced together with the Group’s new Employee Self-Service eLeave module, which is designed to make the leave application and approval process even simpler and more efficient. The paperless system is not only convenient for users and administrators, but is also aligned with the Group’s commitment to create a sustainable tomorrow for everyone.

With contributions from Geoffrey Lau

On December 9, 2017, Mr Alfons Mensdorff, Managing Director of Jebsen Capital, abseiled 1,000 feet down one of the Hong Kong’s tallest buildings. This daring feat was done in support of the Hong Kong Vertical 1000, a fundraising event in support of Outward Bound Hong Kong.

Mr Mensdorff was representing Jebsen Group, but, more than that, he represented the sense of adventure and willingness to take controlled risks — values that have enabled the Group to thrive

Mr Mensdorff abseiling down one of Hong Kong’s tallest buildings.

A breathtaking adventure

Jebsen Group joined hands with leading business magazine Business Management Review (BMR), to host a thought leadership event in Shanghai this past September. Through the event, which was attended by 32 BMR members and cross-industry professionals, the Group shared its business philosophy, heritage and recent achievements. Participants also benefited from deep market insights through keynote presentations delivered by Group Managing Director Mr Helmuth Hennig and Managing Director of Jebsen Beverage Mr Michael Glover, as well as roundtable discussions led by the Group’s management. It was an intimate and productive way for the Group to connect with the market, and reinforce its position as the partner of choice for brands in China. With contributions from Saber Yang

A meeting of business minds

Jebsen Group engages the industry through a thought leadership forum.

for over 120 years. Thanks to his participation and the support of all employees, the Group, including personal staff contributions, raised over HK$123 ,000 for Outward Bound’s local youth development. With contributions from Saber Yang

About Jebsen GroupFounded in 1895, Jebsen Group is a focused marketing and distribution organisation. With a unique long established presence and deep understanding in Mainland China, Hong Kong, Macau and Taiwan, the Jebsen Group is committed to support our partners’ needs in building market demand, generating and supporting sales and serving as an important link to customers throughout the region. From a broad spectrum of Beverage, Consumer, Industrial, Motors, Logistics and Jebsen Capital, Jebsen offers some 200 of the world’s leading products extensive local market access with a high degree in specialisation. Outside the region, the Jebsen Group enjoys close ties with sister companies in Australia, South East Asia, Denmark, Germany, Middle East and the United States. For more information, visit www.jebsen.com.

12B R O A D E RHORIZONSFamily Enterprise

Jebsen Industrial’s Specialty Ingredients & Solutions (SI&S) and Jebsen & Jessen Ingredients (JJING), a business unit of sister group Jebsen & Jessen (SEA), have announced a new joint venture that would allow them to combine their expertise and expand their geographical coverage and service capability in Asia.

The joint venture aims at expanding JJING’s network to the Greater China region by riding on SI&S’ market presence and expertise in customer sales, regulatory affairs, import-export and supply chain management. At the same time, the joint venture would allow SI&S to gain exposure across Asia, and reap the benefits of being part of a truly pan-Asian chemical and ingredients business.

The joint venture will operate under the name Jebsen & Jessen Ingredients (Hong Kong) Co. Ltd. in Hong Kong, and Jebsen Specialty Chemicals Co. Ltd. in Mainland China.

With contributions from Anthea Ho

Staff volunteers from Jebsen & Jessen (SEA) have helped bring clean water and sanitation to a rural village in Indonesia and made efforts to restore the coastal environment of a Philippine island in 2017. These were part of the sister group’s Meet a Need corporate social responsibility programme, which has been in place since 2007.

The first group of 23 volunteers visited Mautenda Village, Ende – Flores in Indonesia for the Meet a Social Need trip. They spent five days repairing water wells and building a new water channel to bring clean water to the small village community, and taught proper hand-washing techniques to about 200 elementary school students.

This was followed by the Meet a Green Need trip where 19 volunteers worked alongside with the local community in Oriental Mindoro, Philippines to collect and plant mangrove seedlings, and construct a mangrove boardwalk. This was in a bid to restore Silonay Eco-park to its once-iconic status as a beautiful mangrove forest. The park was devastated by Typhoon Nina (Nock-ten) in 2016.

With contributions from Anthea Ho

Working together to help bring clean water to a village in Indonesia.

United in a mission to restore a natural mangrove forest in the Philippines.

Stronger together with a new joint venture

The new joint venture taps on synergies between the two sister groups.

Making an impact that matters