p.8 p.9 p - jebsen€¦ · bloom in full jebsengroup 捷成集团 jebsen1895 what's inside...

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BLOOM IN FULL 捷成集团 jebsengroup jebsen1895 WHAT'S INSIDE VIEW FROM THE TOP P.2 IN THE SPOTLIGHT P.3 COMMUNITY MATTERS P.8 CONNECTING MINDS P.9 BROADER HORIZONS INDUSTRY INSIGHTS P.6 P.12 This year, MOMENTS features cover images by Jebsen employees. This issue’s contributor is Ms Jackie Li, Customer Service Coordinator, Industrial FBP Division, based in Beijing. NEWSLETTER OF THE JEBSEN GROUP SUMMER 2014 No. 2 VOLUME 6

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Page 1: P.8 P.9 P - Jebsen€¦ · bloom in full jebsengroup 捷成集团 jebsen1895 what's inside view from the top p.2 in the spotlight p.3 community matters p.8 connecting minds p.9 broader

BLOOMIN FULL

捷成集团jebsengroup jebsen1895

WHAT'S INSIDE

VIEW FROM THE TOPP.2

IN THE SPOTLIGHTP.3

COMMUNITY MATTERSP.8

CONNECTING MINDSP.9

BROADER HORIZONS

INDUSTRY INSIGHTSP.6

P.12This year, MOMENTS features cover images by Jebsen employees.This issue’s contributor is Ms Jackie Li, Customer Service Coordinator, Industrial FBP Division, based in Beijing.

NEWSLETTER OF THE JEBSEN GROUP SUMMER 2014 No. 2 VOLUME 6

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Looking ahead to stay aheadEvery year brings fresh challenges, and 2014 is proving no different. The question is therefore not what will change, but rather how are we equipped to deal with change, no matter where it comes from.

I am pleased to report that the Group as a whole is on track to achieve our targets for the full year. Traditionally, the second half is the busier part of the year for us, but the first six months set the tone of how we and our markets are coping with challenges. Judging by our performance so far, we can look forward to the next quarters with some confidence.

Key to our success is not only riding on existing needs, but also being able to anticipate future ones.

An example of this is our continuing investment in the service and sales facilities of our Porsche network – investments truly of a long-term nature. At present, Jebsen Motors operates eight Porsche Centres in Greater China. Staying ahead of the competition means being the best at identifying and catering to customers’ needs, thereby justifying these types of investments. Examples are expanding our service capabilities with initiatives such as a revolutionary mobile application for making service appointments, among other functions, to improve the convenience for our customers to avail themselves of our service; and the construction of a new Shenzhen 4S center, due to open in the middle of 2015. In addition, a further Porsche showroom in Hong Kong is on the way right across from our service centre in Kowloon, and the showroom expansion at Shanghai Puxi has just been completed in June.

For Jebsen Industrial, it means adding to our sales and service capabilities with investments in manufacturing capabilities. Automotive Technik Division has seen steady growth in its joint venture business together with the Mitec Group and TCG. We are therefore pleased to announce the inauguration of our fourth joint venture with the German manufacturer TeDrive, a specialist in steering components. We are also working on entering the recycling business in China, an area which we anticipate will have significant growth in the future.

In Jebsen Consumer, we continue to develop our own retail and e-commerce platform J-Select, in addition to the work we are doing to build our presence within the China retail universe. In Hong Kong, interestingly, though retail sales have been a bit weaker lately as the Chinese tourist becomes more cautious in their spending, our brands have done well. On the foundation of excellent products from our partners such as Casio, Pentax and Dyson, Jebsen Consumer continues to build market share in our key retail partners.

With the World Cup in full swing, and proving to be an exciting tournament, Jebsen Beverage is looking to maximise opportunities for our key beer brands. For Jebsen Fine Wines, we continue to build on the excellent portfolio of our own and third-party brands to expand

our business in Hong Kong and China.

These initiatives, and many more that are happening in Jebsen offices all over the region, are critical to the long-term sustainability of the Group. But bringing a project from conception to fruition takes the effort, expertise and commitment of the team in charge. This is why we have always believed that our people are our most important assets. This is now articulated through our Employer Value Proposition: Success Breeds Success, and a brand new career site that shares success stories from our staff and our partners. An enhanced focus on people development also fuels a number of initiatives such as leadership development programmes as well as a new mobile training application for Jebsen Consumer’s sales staff.

I look forward to continue sharing the story of the Jebsen Group with all of you. Some of them are explained in more detail in this issue of Moments. Please enjoy reading about the way we make a difference in our markets.

I am pleased to report that the Group as a whole is on track to achieve our targets for the full year.”

Helmuth Hennig Group Managing Director

2VIEWFROM THE

TOP

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IN THESPOTLIGHT

Beverage – Beer

Blue Girl Beer’s Greater China adventures

Blue Girl Beer has been ramping up its branding activities across Greater China market since the beginning of 2014.

The past few months saw Blue Girl Beer ramping up its activities across Mainland China, Hong Kong and Taiwan. It announced its sponsorship of the China Cup International Regatta (October 24-27, 2014), making this the second consecutive year that the brand is supporting Asia’s largest one-design regatta. Over in Hong Kong, Blue Girl Beer took on title sponsorship of Mayday’s Just Rock It concert, which was held over seven nights in May 2014. Mayday’s popularity and Blue Girl Beer’s support has led to over 1,500 new likes for the Blue Girl Beer Hong Kong Facebook page. The premium lager has also invested time to raise its brand profile in Taiwan with 2014 Spring Scream. Held April 3-5 in Kenting, the festival was headlined by Blue Girl Beer, and featured a branded booth and dance stage as well as high-energy performances and fun interactive activities every two hours.

With contribution from Mandy Duan

Please scan the QR code or follow Blue Girl Beer on “bluegirlbeerchn”.

In March 2014, Jebsen Fine Wines launched its revamped website (www.jebsenfinewines.com) and unveiled a full-fledged e-commerce platform for the Hong Kong market. Delivering an enhanced online experience is part of the Division’s efforts to provide better services and convenience to its private and corporate business customers, where growth is to be expected in the coming years.

Casio celebrated the latest addition to its EXILIM TR series with a grand selfie party in April 2014. Like the rest of the TR digital camera family, the new EX-TR35 offers excellent selfie (or self-portrait) functions with added features that include successive voice-guided snapshots for model-like poses and a customised video function that turns favourite

Beverage – Fine Wines

Serving fine wines online

Bollinger recently celebrated the 50th anniversary of its R.D. champagne with the launch of a 2002 vintage.

Consumer – Electronics

Better selfies with the new Casio EX-TR35

Celebrating the launch of the new TR35 at Casioʼs Selfie Party.

photos into memorable videos. Casio is well known as a pioneer of the selfie camera after launching the TR100 in 2011. As its exclusive distributor in Hong Kong and Macau, Jebsen Consumer has been building on the popularity of the selfie effect to promote the brand’s offerings. In September 2013, Casio climbed to the No. 1 position in Hong Kong selfie market.

With contribution from Tracy Leung

Bollinger, the premium Champagne brand, is also available via Jebsen Fine Wines’ e-shop. The legendary brand recently celebrated the 50th anniversary of its Bollinger R.D. champagne with the launch of a 2002 vintage. In China, this was held at the Four Seasons Hotel Beijing on April 24, 2014 in the presence of Jebsen Fine Wines representatives, Bollinger’s Export Director Mr Guy de Rivoire and selected guests.

With contribution from Mandy Duan

The value that Jebsen Consumer brings to its principals has been recognised with three distribution awards conferred by renowned global brands Dyson and Braun. At the Dyson International Distributor Summit 2014, Jebsen Consumer Hong Kong and Mainland China Team were honoured for exceptional achievements in 2013 in the promotion of Dyson products in both Hong Kong and mainland China markets. In total, two most significant awards were presented to the Jebsen Consumer Teams at the award ceremony. This is in addition to the recognition that Jebsen Consumer Hong Kong & Macau received from Braun at the brand’s Global Distributor Awards. Within a year after being assigned as P&G Hong Kong and Macau electrical appliance channel distributor for Braun & Oral-B Power toothbrush, Jebsen greatly expanded the coverage for both brands. By leveraging its existing portfolio and identifying new opportunities at outlets frequented by Mainland Chinese tourists, Jebsen was able to distribute the Braun & Oral-B products in more stores, and in a more holistic manner.

With contribution from Virginia Wan and Sherman Cheung

Jebsen Consumer was honoured by Dyson and Braun for its innovative marketing and distribution approach and exceptional achievements in promotional activities.

Consumer – All

Awarded by Dyson and Braun

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China is Porsche’s second largest market after the USA – a fact that was made clear by the sports car brand at Auto China 2014 (April 20-29, Beijing). In the annual tradeshow, Porsche presented a full range of cars embodying its sports gene and passion for motor sports. It also unveiled five World Premiere models including the highly anticipated Panamera Executive and Panamera 4 Executive, which were designed specifically for the Chinese market. Jebsen Motors, which operates eight Porsche Centres in Greater China, can attest to the growing popularity of the German auto brand. Four of its Porsche Centres have been presented with first, second and third place in the Porsche Sales Excellence Award for the second half of 2013 and first place in the Porsche Approved Dealer Performance Competition. In total, Jebsen Motors delivered over 6,600 new cars to Porsche customers in 2013.

“We are pleased to see the continued success of Jebsen Motors in Greater China, which we have achieved through a keen understanding of the luxury car market and the close partnership forged with Porsche over the last 59 years,” said Mr Joachim Eberlein, Managing Director, Jebsen Motors.

With contribution from Aaron Li

Luxury – Motors

Porsche shines in China

Porsche presented a full range of cars embodying its sports gene and passion for motor sports at Auto China 2014 in Beijing.

With engines revving, Team Jebsen has started on its tenth and most important season of the Porsche Carrera Cup Asia. Despite Team Jebsen’s prediction that this will be the toughest season in the series’ history, driver Rodolfo Avila is ready for a “fantastic season”. At the official pre-season test in Malaysia in March, he took to the track in Team Jebsen’s brand new Porsche 911 GT3 Cup (Type 991), which makes its Asian debut this year with the championship.

Along with the new car, Team Jebsen also welcomes new Race Engineer Minal Kanagasundaram with his extensive experience in race car engineering, vehicle dynamics and driver coaching. On June 6-8, Team Jebsen climbs leader board and enters top three. Driver Rodolfo Avila hit the ground running on their Japan debut at Rounds 6 and 7 of the Porsche Carrera Cup Asia held at the iconic Fuji International Speedway; The 2014 Porsche Carrera Cup concludes in Shanghai, China this October.

This year marks the tenth full Porsche Carrera Cup Asia season for Team Jebsen, having taken the championship title in 2006 and 2008. Along the way, the team has earned 18 race victories together with 67 podiums.Race with us via Facebook (facebook.com/TeamJebsen) Sina Weibo (http://weibo.com/teamjebsen) and WeChat (id: TeamJebsen)!

With contribution from Aaron Li & Annie Ng

Some 100,000 trade visitors to Baselworld 2014 had the chance get acquainted with a selection of fine watches from Raymond Weil and NOMOS, as presented by Jebsen Watch in Greater China market. The annual event (March 27 – April 3, Switzerland), widely known as the Oscars of the watch and jewellery world, was the perfect platform to showcase the new NOMOS Metro, which is the first to feature a new swing system using NOMOS in-house built movements. For the first time ever, NOMOS also welcomed Chinese press to its Glashuette manufactory as part of a Jebsen Watch-led media trip.

Meanwhile, Raymond Weil brought its attention to China, launching the exquisite Lady maestro Phase de Lune in time for Mother’s Day. Raymond Weil Brand Ambassador Ms Zhou Yun, who is a mother of two, joined the event held on May 10 in Taiyuan, Shanxi. Using the moon to symbolise feminine grace and beauty, the Lady maestro Phase de Lune is the first ladies watch with complications by the renowned Swiss watchmaker.

With contribution from Lily Zhang

Luxury – Motors

Ten years of racing the dream Luxury – Watch

The world of Raymond Weil and NOMOS

Team Jebsen celebrates ten years racing the dream.

Raymond Weil Brand Ambassador Ms Zhou Yun joined the Mother‘s Day event held on May 10 in Taiyuan, Shanxi.

You can scan the QR code to follow Team Jebsen.

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From April 20-24, Jebsen Industrial participated in the Auto Parts exhibition of Auto China 2014 in Beijing. Recognised as one of the most important auto shows in the world, the biennale event adopted the theme ‘Driving towards a better future’ this year. Fittingly, Jebsen Industrial’s Automotive Technik Division let innovation take the lead. It brought leading solutions from its 3 joint venture companies – Mitec-Jebsen Automotive Systems, Jebsen-TCG Automotive Systems and MSR-Jebsen Technologies. In particular, Mitec-Jebsen has increased production of its balancer shaft systems to one million sets in 2013 to meet the rising demand from foreign and domestic automotive manufacturers in China.

“Rather than a product focus, we have a customer-need focus. Customers understand what they need to be competitive; we source, localise, deliver and support the solutions that they need,” said Mr Arnie Jensen, General Manager of Jebsen Industrial’s Automotive Technik Division. The inauguration of the fourth JV with the German manufacturer TeDrive, a specialist in steering components is in process.

With contribution from Rita Ng

Industrial – Automotive Technik

Driving China towards a better future

In keeping with its commitment to deliver the yacht experience to Greater China, Jebsen Marine has kept busy in recent months. At China Rendez-vous 2014 (March 27-30, Sanya), it worked with China Boating Magazine to organise an exclusive VIP event for 20 select guests to experience the Fairline Squadron 78 CUSTOM yacht. From there, it headed to Shanghai for the China (Shanghai) International Boat Show 2014 (April 10-13) where it showcased the complete yachting lifestyle with help from the Motors, Watch, Fine Wines and Consumer teams across Jebsen. Moving south, Jebsen Marine successfully held its first collaborative event with Porsche Centre Hong Kong at Hong Kong Disneyland Resort on April 26. The joint event welcomed 15 VVIPs to test drive the Porsche Panamera and 911 Turbo S and take the Fairline Squadron 78 CUSTOM yacht on a breathtaking sea-trial. Shortly after, Jebsen Marine made quite a splash at the Hong Kong Gold Coast Boat Show 2014 (May 9-11), displaying not only the flagship Fairline Squadron 78 CUSTOM but also popular Squadron models S42 and S65.

With contribution from Charles Tang

Luxury – Marine

Experiencing the yachting lifestyle

Industrial – Engineering & Technology

Recognised as the best, by the best

Logistics

Keeping Hong Kong on track

Jebsen Logistics completing the project cargo delivery job for Hong Kong MTRC Shatin to Central Link.

Jebsen Logistics has successfully completed an assignment for Hong Kong’s MTR Corporation as part of the metro system operator’s ambitious Shatin to Central Link project. To support track work and overhead line modification works at Lo Wu and Pat Heung depot, Jebsen Logistics was tasked to provide a barge to collect 800 pieces of 18-metre long rails from Hong Kong’s waters and transport these to the Pat Heung depot via extendable trailers. In a separate contract, Jebsen Logistics also helped MTR Corporation move eight locomotives and 10 long flatbed wagons from Chai Wan depot to Wong Chuk Hang depot in the construction of the South Island Line.

With contribution from Phyllis Chan

The world- leading c inemat i c br and , Angenieux has named Jebsen Industrial as its “Best Distributor” for the year 2013. T h e aw a rd w a s presented to Jebsen Industrial Managing Director Maximilian von S t i l l f r i ed a t Angenieux’s annual N A B ( N a t i o n a l

Jebsen Marine has been keeping its commitment to deliver the yachting lifestyle experience to Greater China market.

Angenieux has named Jebsen Industrial as its “Best Distributor” for the year 2013.

With its three joint ventures doing well, Jebsen Industrial is now proceeding with a fourth.

Association of Broadcasters) party in April 2014 in Las Vegas, USA. It recognises Jebsen Industrial as the best international distributor of the year for sales, services and support of Angenieux’s cinema & TV products department – an honour that underscores 30 years of close collaboration in Greater China.

This comes shortly after Jebsen Industrial welcomed the world’s inaugural shipment of Angenieux Optimo Anamorphic Zoom lenses to China, making it the first to bring the highly anticipated lens series to the local film and media industry.

With contribution from Mike Long

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I N D U S T R YINSIGHTS

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“We spend a lot of time explaining why customers should choose Fairline over other brands. If I could bring them here to see the level of attention and skill that goes into construction, they would all understand in a heartbeat,” remarked Mr Lars Petersen, General Manager, Jebsen Marine.

Given that the Chinese market for luxury yacht is far from mature, Mr Petersen believes that customers as well as media need to experience a Fairline. That is why the trip also featured a visit to London Boat Show 2014 (January 4-12) and a cruise down Thames River on Fairline’s flagship Squadron 78 CUSTOM yacht.

“It is impossible to sell a boat worth millions of dollars from a catalogue or picture,” he said. “We need to get people on board. In that respect, we are committed to bringing in boats so customers can see, feel and experience.”

This approach is largely inspired by Jebsen’s success in establishing the Porsche brand in China and Mr Petersen’s own experience with Jebsen Motors. His conviction that the total boating experience will be key to developing the Chinese market is echoed by Fairline CEO Mr Kevin Gaskell.

“The China market is very important to us and local support is critical to building our brand there. With Jebsen’s strength, local market knowledge and our product, I believe we will be very successful in China,” said Mr Gaskell.

Mr Petersen has gone a step further in leveraging Jebsen’s brand name and extensive portfolio – at the China (Shanghai) International Boat Show (April 10-13), he put a Porsche Boxster on display. “The show was indoors; there weren’t many boats to see. We needed to attract people so we chose co-promotion: buy a Fairline Squadron 78 CUSTOM, get a Porsche Boxster. We also had Dyson fans (from Jebsen Consumer) and nice wines (from Jebsen Fine Wines). This is something unique to us and gives us great advantage,” he explained.

While Jebsen Marine’s business is in selling yachts, Mr Petersen believes that after-sales service is of equal, if not greater, importance. “It is hard to find experienced technicians in China who can handle a Fairline. So we train our own people even if we have to send them to Hong Kong or the UK. Why? Because we must be able to respond quickly when our customers have any issues with their yachts. We have staff in Mainland China, Hong Kong and we can even fly someone from Fairline over if need be. This commitment to after-sales service comes from our long-term view of the market. We are not here just to sell a few boats.”

With contribution from Priscilla Hu

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Mr Lars Pertersen (first from right) believes through the Fairline tour, media friends have gained a deeper appreciation of the yachting lifestyle.

Earlier this year, a group of top regional lifestyle media representatives from Mainland China and Hong Kong had the chance to witness a Fairline in the making. The trip to Northamptonshire, England was hosted by Jebsen Marine, Fairline’s exclusive distributor in Mainland China and Hong Kong. There, they visited Fairline’s factory in Oundle and watched as British craftsmen sought perfection in every aspect of every yacht – even treating cabinetry with eight coats of UV-dried lacquer finish.

The making of a luxury yacht Jebsen Marine takes media on an eye-opening trip to the home of British luxury yacht maker, Fairline

JEBSEN MARINE’S ROUTE TO SUCCESS

• Identifying Fairline – a premium product and a supportive partner

• Building strong sales coverage across China especially in key coastal cities

• Creating a considerate service model from pre- to post-sales

• Learning from Jebsen’s past successes

• Leveraging Jebsen’s brand portfolio for cross-marketing

• Developing China’s yacht culture with government support

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The power of communication Jebsen Industrial Managing Director Maximilian von Stillfried discusses the importance of effective communication

There are aspects of a face-to-face conversation that technology has not been able to replace. Body language and emotional vibes, for example, can give important hints about what the other party is thinking or feeling. If I cannot see or hear the person I am speaking with, it is simply harder to make a real connection. In the business context, it is also important to speak the same language – to understand each other’s point of view, needs and expectations; to have an appreciation of each other’s capabilities and challenges.

With that in mind, since I joined Jebsen Industrial in late last year, I have been travelling to our offices to meet my colleagues in person, to engage them in open dialogue. I am also visiting many customers in Greater China to speak with them, learn about their business goals and discuss the challenges and opportunities they face. Most recently, I have sought to engage our principals visiting them in their “homes” and by attending several key tradeshows in different industries we serve, held in China, Europe and USA.

Through open communication—by asking, listening, analysing, interpreting and following up—I have formed a clear perspective on the needs and expectations of our customers and principals, and more importantly, on Jebsen Industrial’s role in this three-way relationship.

Between our Chinese customers and Western principals, I have observed how cultural differences may impede ef fective communication. Our customers generally prefer customised messages, a clear demonstration of how a solution applies

Mr Max von Stillfried hopes to advocate the culture of two-way communications and open dialogues.

In today’s digital world, most of us are never far from our mobile devices. It seems that we are always connected, always communicating –but are we really?ˮ

“ to their business. Our principals, many of which are world-leading brands, can be more inclined to showcasing their technological innovations and references from all over the world. Both parties are open and committed to the business relationship but it takes more than just speaking the same language to make the cooperation a success. This is where Jebsen Industrial must come in. Sharing a cultural background with similar value systems, we understand and appreciate the two differing perspectives. With our extensive network and specific organisational communication skills, we are well placed to bridge the gap. Communication, here, is about tailoring the right message for the right audience at the right time and the right place to create the value that our stakeholders desire.

For Jebsen Industrial as an organisation to be able to do this consistently, we rely heavily on our people. We truly believe they are our best assets so to facilitate continuous conversation, we organise regular training and dialogue sessions. The next dialogue is planned for August. These sessions are platforms to share management insights and gain on-the-ground feedback, but also to learn from one another by sharing experiences and best practices. It is about coming together as a team to achieve results we can all be proud of.

In all these settings, our approach to communication is proactive. We like to encourage our customers, principals, partners and colleagues to speak out so that we can grasp opportunities and solve issues earlier, rather than later. Such is the power of effective communication.

With contribution from Mandy Duan

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Jebsen Group is going to publish its 2014 CSR Report in the coming weeks. The annual publication, now in its sixth edition, is part of the Group’s commitment to corporate citizenry. It seeks to capture the Group’s extensive work in its three key CSR areas of Environmental Conservation, Staff Well-Being and Philanthropy – and by doing so in an easy-to-read and engaging format, hopes to inspire more people into action. As a pioneering enterprise to compile a CSR report in Hong Kong, the Group has taken care to adopt a systematic approach to collating and presenting the information. Using major industry issues as context to show the relationship with business and CSR, Jebsen’s 2014 CSR Report strictly adheres to the Global Reporting Initiative’s latest Sustainability Reporting Guidelines, G3.1.

Stay tuned with us on www.jebsen.com for more details.

With contribution from Sasa Chen

Ms Jean Li, Sales Administrator of Jebsen Fine Wines based in Beijing, was pleasantly surprised to find herself named as one of the Group’s pioneering CSR Ambassadors. “I’m not sure why I was appointed! Perhaps people voted for me because I have been quite an active participant in CSR activities.”

“As a CSR Ambassador, I think passion is a must-have quality but that by itself is not enough because there is a limit to what one person can do. So I believe that the CSR Ambassadors need to promote and organise activities that will help more of our colleagues understand and embrace volunteerism. Personally, I hope to make CSR a more accessible concept – to show our colleagues that even a small effort on their part can make a big difference collectively.”

With contribution from Sasa Chen

Corporate Social Responsibility

Raising the bar on CSR reporting

Corporate Social Responsibility

Getting to know CSR Ambassador Jean Li

8

Actions speak louder than words. Jean Li hopes to get more colleagues to understand and embrace volunteerism.

Jebsen’s 2014 CSR Report strictly adheres to the Global Reporting Initiative’s latest Sustainability Reporting Guidelines.

COMMUNITYMATTERS

In the three years since Jebsen Group and ORBIS joined hands to launch Project Morning Star, it has achieved more than RMB 3.1 million in donations. These funds have been allocated to various ORBIS sight-saving projects in the provinces of Gansu, Heilongjiang, Guangdong, and Yunnan as well as the renovation of the third-generation ORBIS Flying Eye Hospital. Efforts to promote better eye care in rural China continue with the fifth Project Morning Star volunteer event in Ji’nan and Linyi, Shandong. From April 24-29, 10 Jebsen volunteers joined a crew of 36 professional volunteers aboard the second-generation of ORBIS Flying Eye Hospital airplane DC-10. While the medical crew attended to patients and trained local medical workers, the Jebsen volunteers brought with them warmth, care and donated supplies and stationery for beneficiary families. They also put their language and photography skills to good use, helping ORBIS with its documentation work.

Philanthropy

Project Morning Star lands in Shandong

Jebsen, ORBIS continue joint blindness prevention campaign, now into its fourth year.

The Group has also launched a Project Morning Star mini site (http://projectmorningstar.jebsen.com). There, viewers can easily access information ranging from key project objectives, goals and achievements to patient stories and project photos and videos. With contribution from Sasa Chen

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“People often equate career development with progression – I believe there is a lot more beyond promotions. Job enrichment, a broadened work scope and gaining new skills like project management or handling crisis situations are all forms of career development,” said Ms Bianca Wong, Jebsen Group HR and Corporate Communications Director.

“It is also a life-long process. So even if you have achieved your career goals in terms of rank or position, career development should go on,” she added. “Successful leaders continue developing themselves by seeking out new challenges.”

This underlines Ms Wong’s key message of ownership. “Career development is the responsibility of the company, the management but also the employees. At Jebsen, we are putting in place more framework and processes to facilitate our people’s development. Managers are encouraged to have regular discussions with their employees to explore growth opportunities with them. But ultimately, employees must own their careers – by understanding their aspirations and preparing to achieve them with the resources we have created for them.”

In an Employee Insight Survey conducted last September, the Group discovered that while close to four-fifths of respondents are positive about the Jebsen work environment, many asked for more opportunities for internal development and promotion.

“With these insights, we have developed a Career Pathing Framework. This outlines potential growth paths as well as the role expectations at each point. Integrating this with the Jebsen Core Competencies, we have also revamped the Corporate Training

Curriculum so that our development programmes are targeted at equipping our people with the skills and competencies they need at different career stages,” shared Ms Wong.

Using her own career journey as an example, Ms Wong hopes to see more Jebsen employees looking beyond vertical development. “Lateral movements can be very valuable. In my own career, I have always believed in taking on challenges, even if they are not in the initial job description, to widen my exposure and enrich my experience. Doing so will eventually open doors for advancement.”

This is particularly relevant in Jebsen where the scale and scope of its business can offer a myriad of development opportunities.

“Within the Group, employees can prepare themselves for potential advancement by challenging themselves in areas like new markets and territories. They can also seek functional growth in different industry sectors to deepen their knowledge,” said Ms Wong. “I want to encourage employees to make full use of the diversity that Jebsen offers to consider multiple career paths.”

“Keep an open mind,” she advises. “Opportunities may come when least expected. It’s up to you to equip yourselves and make the best of the opportunities.”

A career that counts Group HR and Corporate Communications Director Bianca Wong discusses career development strategies

Successful leaders continue developing themselves by seeking out new challenges.ˮ

CONNECTING

MINDSLeadership Journey

CAREER DEVELOPMENT ADVICE

1. Understand your goals and aspirations What do you want to achieve? What work gives you the most satisfaction? What motivates you?

2. Initiate a career conversation with your mentor Seek feedback on your career goals and advice on how to best utilise the Career Pathing Framework

3. Identify competency gaps What additional skills and competencies will you need to achieve your goals and aspirations?

4. Prepare for the next career step Develop the skills and competencies you need by leveraging developmental programmes, training opportunities or by self-studying

5. Review and reflect Review your progress regularly through self-assessments and career conversations with your mentor

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Mr Sherman Cheung, now Deputy General Manager of Jebsen Consumer, comes from an unlikely background of civil engineering. Ten years ago, he left his job as a professional surveyor to take on a Marketing Assistant role with Jebsen Consumer. Slowly but steadily, he climbed the ranks and in 2006, he shifted his focus to account servicing as Sales Manager. By 2010, he became Department Manager. Mr Cheung enrolled himself in an MBA programme with the City University of Hong Kong in the same year. He graduated with distinction in 2012, an accomplishment he credits to the “solid working experience” that Jebsen gave him. That year, he was appointed Deputy General Manager of Jebsen Consumer.

Today, Mr Cheung is responsible for three aspects of the Consumer business – cameras with principal brands Casio, Pentax and Ricoh; small domestic appliances with AirFree, Stadler Form and Mitsubishi Cleansui; and personal care products with Braun and Oral-B.

“I constantly aspire to enhance my management and leadership skills. In my role, I am responsible not only for my own success but for the entire team’s success. That was my motivation to take an MBA. Even now, I’m still learning –from my supervisors and through management books,” he said.

Reflecting on his career with Jebsen, Mr Cheung said: “I received ample on-the-job training from my supervisors and that really helped me progress. Within Jebsen, there are many exciting opportunities

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“He is my mentor and friend.” Sherman Cheung thanks Stephen Chan for his help and advice in life and work.

Sherman Cheung Deputy General Manager Consumer, Hong Kong

Building a career with Jebsen Jebsen Consumer Deputy General Manager Sherman Cheung shares his story

Even now [after my MBA], I’m still learning – from my supervisors and through management books.

When people take charge of their own career development, that is when they will see results – just like Sherman. - Mr Stephen Chan, General Manager, Jebsen Consumer

CONNECTING

MINDSPeople Speak

as the Group keeps growing and expanding its scope. For example, I found it very exciting to apply my expertise in new product areas like small domestic appliances and personal care products. This experience also helped me become a more well-rounded marketing professional.”

Mr Cheung’s story is a stellar example of the career opportunities available within Jebsen. But his supervisor, Mr Stephen Chan, General Manager of Jebsen Consumer, says there is more to Mr Cheung’s success.

“Yes, Jebsen offers its people the opportunity to engage with a family of premium global brands. In many ways, we have platforms for continuous development and career exposure. Formally, there is the Career Pathing Framework for career planning as well as structured training programmes; informally, there is mentorship, on-the-job training and experience sharing,” said Mr Chan. “However, I believe that the Group’s role is to facilitate career development and a supervisor’s role is to guide and advise. But when people take charge of their own career development, that is when they will see results – just like Sherman.”

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The value of a Jebsen career Jebsen Group has launched a brand new career site to share, in a more effective and enriching manner, the value it creates for its people. Since May 2014, candidates interested in a Jebsen career have been learning what it is like working for the Group through a series of true stories shared by employees, partners and relevant community members. The entire experience is anchored in Jebsen’s new Employer Value Proposition (EVP): “Success Breeds Success”. This was developed through extensive research, employee interviews and workshops. The Group has also shared plans to provide its employees with additional career development support and exposure to ensure that its EVP is firmly rooted into all areas. Its end goal is to make Jebsen a better place to work for its people, present and future.

Please visit EVP site link: http://careers.jebsen.com/

With contribution from Sara Ho

On June 4, 2014, Group HR and Corporate Communications Director Ms Bianca Wong delivered a rousing session at Jilin University on how young graduates can improve their employability in a competitive job market. Her advice, gleaned from a decade of experience in talent management, also included proactive career planning for a more fulfilling professional life. Ms Wong also spoke highly of the 2013 Jilin interns that joined Jebsen and shared high hopes for this year’s batch. Recruitment for Jebsen’s internship programme for Jilin University officially began on June 5, and the selected interns will be joining Jebsen main offices in Shanghai, Guangzhou and Hangzhou, etc.

With contribution from Lynn ShiThe speech on how young graduates can improve their employability in a competitive job market attracted a large audience.

Inspiring young careers

In appreciation of long service

Based on Jebsen’s EVP, a series of employee and partner success stories under the theme of “At Jebsen, success breeds success” are featured in the Group’s new careers website.

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Group Chairman Mr Hans Michael Jebsen presented the long-service award to Mr Samuel Wong, who has spent 40 years with the Group.

Group Chairman Mr Hans Michael Jebsen, while attending the 2014 Annual Dinners held in various cities, took time to personally thank long-serving staff. This year’s recipients of the long-service awards include 97 colleagues from Mainland China and 69 from Hong Kong, Macau and Taiwan combined. Among them was Mr Samuel Wong (Jebsen Logistics, Hong Kong), who has spent 40 years with the Group. Having joined Jebsen straight out of school, Mr Wong says he never considered leaving because of the positive environment and endless learning opportunities.

“Currently what I enjoy most about working with Jebsen is the staff activities. I’ve participated in the dragonboat competition for a few years running now. Team activities are a great way to promote cohesiveness,” said Mr Wong.

With contribution from Linda Li

Inside Jebsen

B R O A D E RHORIZONS

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About Jebsen GroupWhat started over a hundred years ago as a general trading company has now evolved into a focussed marketing and distribution organisation, deeply embedded in the industries and markets it serves. With a unique long established presence and deep understanding in Mainland China, Hong Kong, Macau and Taiwan, the Jebsen Group is committed to support our partners’ needs in building market demand, generating and supporting sales and serving as an important link to customers throughout the region. From a broad spectrum of consumer, industrial, beverage and luxury products, Jebsen offers some 200 of the world’s leading products extensive local market access with a high degree in specialisation. Outside the region, the Jebsen Group enjoys close ties with sister companies in Australia, Bangladesh, Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, Denmark, Germany, Saudi Arabia, Sri Lanka, United Arab Emirates and the United States.

www.jebsen.com

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Family Enterprise

B R O A D E RHORIZONS

Restoring vintage machines

Sister group GMA attended the Dardanup Heritage Park Gary Brookes Memorial Steam & Vintage Fair in Dardanup, Western Australia on March 2, 2014. The annual event showcases vintage machines, agricultural equipment, cars as well as motorbikes at the park’s open area and sheds. Visitors got to view the 1903 Marshall traction engine—the emblem of the park, tractors and dozers including Massey Harris & Ferguson equipment, Fordsons, Caterpillars, Chamberlains and TC12 Euclids.

The vintage machines are carefully restored and most are in operable condition. Sister group GMA is pleased to be a part of this heritage work and supports the ongoing restoration projects with highest quality GMA Garnet™ abrasives.

Other attractions at the park include a working print shop, settlement-style dairy, shearing shed, replica mill settlement and the Bunbury Army Drill Hall. The hall showcases an extensive military display, weapons, missiles and a Leopard Tank. Founded by Jill & Gary Brookes, the 6,500 sqm heritage park is well-known for having one of the biggest collections of international machinery in Australia, showcasing over 120 years of local history.

With contribution from Stephanie Cheong

GMA CEO Torsten Ketelsen (left) and Jill Brookes with one of the machines restored using GMA Garnet™ abrasive.

Introducing JJ-Muntons

Sister group Jebsen & Jessen (SEA) has formed a new Thailand-based joint venture, JJ-Muntons (Thailand) Ltd. On March 27, 2014, it signed a 50:50 joint venture agreement with Muntons, a UK-based leading malted ingredients manufacturer to manufacture speciality malted food ingredients in Thailand. The partnership brings together two companies with shared core values across the areas of customer focus, sustainability, food safety, ethical behaviour and environmental responsibility.

The new company is set to become Asia's preferred supplier of premium speciality malted ingredients to the food and beverage industries. It has committed to build a US$17.5 million plant in Chonburi, Thailand by the end of 2015.

Speaking at the signing ceremony, Mr Marc Deschamps, Regional Managing Director of Jebsen & Jessen Chemicals said: “We are teaming up for success and growth in Asia. Muntons’ technology and production know-how paired with Jebsen & Jessen’s distribution capability in Southeast Asia is a winning formula for this joint venture of equal partnership.”

Mr Alan Ridealgh, Group Managing Director of Muntons, added: “There is a tremendous synergy between our two family-owned independent businesses and this new venture utilises the combined strengths of both of our companies. Jebsen & Jessen is part of a Group with 50 years’ history in Southeast Asia and we at Muntons are delighted to be able to cement this strong partnership with such a respected company.”

With contribution from Natasha Golding

Jebsen & Jessen (SEA) signed a 50:50 joint venture agreement with Muntons to form a new Thailand-based joint venture, JJ-Muntons (Thailand) Ltd.