windows 7 & office 2007 competition pre-training by davidd
TRANSCRIPT
Windows 7 & Office 2007 Competition Pre-training
by 方大衛團隊 7/7 2009
Agenda
• Introduction 19:00 – 19:05• Campaign Creation 19:05 – 19:25• Q&A 19:25 – 19:30• Experience Sharing 19:35 – 19:55• Break 19:55 – 20:00• Presentation Skill 20:00 – 20:20• Q&A 20:20 – 20:25• Windows 7 Demo 20:25 – 20:55• Q&A 20:55 – 21:00
Introduction
Before & After
Before
Before
After
7/3
7/7
7/13
7/20
7/28
14:00 – 16:00 Windows 7 Training
Product Managerby Jeff Lai
Final Campaign Theme Decidedby 5th MSSeed
Windows 7 & Office 2007Competition Review
by 5th MSSeed19:00 – 21:00 Pre-training
by 5th MSSeed
7/31
12:00 – 15:00 Office 2007 Training
Product Manager by Albert Lu
Windows 7 & Office 2007Competition Final
Product Manger/CMG Lead/LCA Lead
Timeline
Marketing Concept
by DAVIDD
Campaign Creation
by DAVIDD
Keep in Mind
• Right time• Right people• Right tools• Right message• Right result
Keep in Mind
ultimate your infinite creativity and returns.
With finite resources,
Campaign Creation
Resources Allocation
Physical & Online Activity
Creativity
Campaign Theme
Reasonable
Around Theme
Attractive & focus
Designed for Goal
Campaign Creation Step
Campaign Creation Step
Website
Campaign PageContent
Event
Road ShowLecture
ProductionPlan
ExecutionEvaluation
Market
Curiosity CommunicationSatisfaction
Online T.A.
Implement Physical
CampaignTheme
Campaign Creation Step by Step
by DAVIDD
Campaign Theme
• Q: What’s the campaign theme 6th MS student program recruitment?
Campaign Theme
• DO– Key Successful Point– The Same Message the Better
• DON’T– Loss the Connection with Product
Creativity
Creativity
• DO– Get Inspiration from Life– Be Really “Creative”
• DON’T– Copy– Ruthless and Devoid of Human Feelings
Physical & Online Activity
Physical & Online Activity
• DO– Creative but Actionable– Enhance Each Other's Effect
• DON’T– Overvalue the Effect
Resources Allocation
• Budget Allocation– Buffer for hiding cost
• Human Resources Allocation– Optimize Your HR/Organization
• Time Allocation– Lead Time– Backup Plan
BUT HOW TO LET EVERYBODY KNOW
Communication Media
by DAVIDD
Integrated Marketing Communications
Target Customer
Advertising
Event
Public Relations
POSM
Direct Marketing
Trade Shows
Blog/Viral
傳播工具很多，你要選哪一個 ?
Example of Communication Tools
• 報紙廣告 / 雜誌廣告• 廣播廣告• 電視廣告• 網路 / 網站廣告 (Banners
on Portal site)• BBS• Community• Blog• 公關 / 記者會 / 新聞稿• 消費者活動 Event• 研討會• 網站
• 戶外看板廣告• 電梯廣告• 公車廣告 /Bee TV
(Bus/MRT)• 機場燈箱• 面紙• Trial CD• DM/Brochure• eDM/E-mail• 電話行銷• 直銷• Others….
Example of Communication Tools
If you were product manager…
you would…