wizz communication mic
TRANSCRIPT
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DESPRE NOI
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Cine este Whizz Communication?
O agentie mica formata din oameni mari – maturi si prietenosi, cu experienta, dar receptivi.
Am ucenicit, am invatat meserie prin multinationale si prin agentii romanesti, in ultimii sapte ani, timp in care am acumulat experienta pe conturi internationale sau locale. Am invatat sa abordam cu acceasi seriozitate si deschidere orice tip de proiect, fie ca este vorba de o campanie integrata sau de un eveniment, de o brosura corporate sau un website.
Acum a venit momentul sa pornim pe un drum propriu, in care sa coroboram experienta acumulata in timp cu atitudinea noastra deschisa si prietenoasa. Si suntem oricand gata sa dovedim cele sustinute, pliindu-ne si gasind solutiile cele mai potrivite nevoilor specifice oricarui client.
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De ce Whizz ?
• Sensul primar al cuvantului, acela de suierat produs de o miscare care capteaza rapid atentia, ne defineste modul pragmatic de lucru.
• Sensul informal si mai putin cunoscut al cuvantului, acela de expert si specialist intr-un anumit domeniu, ne defineste pe noi ca profesionisti. O agentie mica formata din oameni mari – maturi si prietenosi, cu experienta, dar receptivi.
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Cum a aparut Whizz Communication?
Intr-o zi, un gentleman intra pe usa unei croitorii si se uita imprejur. Un tanar il intampina cu amabilitate si il intreba cu ce ar putea sa il ajute. Domnul nostru ii spuse ca ar dori sa i se faca o redingota deosebita, dar tanarul dadu neputincios din umeri. Mesterul este plecat pentru cateva zile din oras, iar el - ucenicul executa numai dupa tiparele deja stabilite si nu are voie sa iasa din cuvantul mesterului, singurul in masura sa ia initiative. Gentlemanul nostru nu paru prea multumit, dar nu se dadu batut. Ii explica tanarului ca are nevoie de haina in cel mai scurt timp si ca nu accepta sa fie refuzat.
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Cum a aparut Whizz Communication?
Cu riscul de a fi pedepsit de mester, tanarul ucenic se apuca de treaba. Peste doua zile domnul veni sa isi vada haina. Proba decurse excelent, iar intalnirea fu pe placul amandurora. Peste inca o zi, domnul isi lua marfa si ii multumi tanarului. Dar la o saptamana reveni in croitorie si ii ceru sa ii faca o pereche de pantaloni care sa nu semene cu nimic din ceea ce este pe piata. Numai ca de data asta mesterul revenise in oras si crezu ca este cazul sa preia el comanda. Gentlemanul insa dori sa lucreze pe viitor numai cu tanarul pentru ca fusese foarte multumit de serviciile sale. In prezenta clientului mesterul nu comenta nimic, dar dupa ce ce domnul pleca il mustrului penru ca a indraznit sa faca lucruri dupa capul lui, de ucenic.
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Cum a aparut Whizz Communication?
In cateva luni de zile croitoria ajunse neincapatoare. Zi de zi se umplea de oameni veniti la recomandarea gentlemanului nostru si lumea cerea sa lucreze cu tanarul ucenic. Nu mica fu uimirea acestuia cand peste un an de zile nu primi nicio recompensa sau nici macar nu a fost avansat calfa. Dupa acel an, pleca de la mesterul sau si se duse la altul. Acolo, a luat-o de la inceput pe aceeasi treapta si a avut parte de acelasi tratament. Dupa un timp, tanarul se hotari ca a venit momentul sa isi faca meseria in stilul lui original si receptiv si isi deschise o mica pravalie. Se duse prima oara la domnul caruia ii facuse redingota si ii spuse ca daca ar dori sa mai lucreze cu el il gaseste la noua lui adresa. Apoi treptat, treptat castiga din ce in ce mai multi clienti datorita lucrurilor creative iesite din mana lui si reusi sa ii pastreze vreme indelungata prin atitudinea lui adecvata nevoilor fiecaruia.
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Ce ne-a unit pe noi, cei de la Whizz ?
...Dorinta fiecaruia de a ne lua zborul si de a ne
dezvolta indemanarea pe cont propriu. Si, in al doilea rand, un lucru extrem de simplu, dar extraordinar de important: placerea si darul de a povesti.
Unora dintre noi ne place sa spunem povesti mestesugite din vorbe, altora ne place sa ne exprimam prin imagini si culoare, iar altora prin cifre si bugete. Cu alte cuvinte, fiecare cu ce stie mai bine, dar toti servind acelasi scop: sa creem cele mai puternice si memorabile brandstories, indiferent ca este vorba de un flyer sau de o campanie online, de un spot radio sau de o campanie integrata.
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De ce sunt importante povestile in publicitate?
Probabil multa lume stie ca A fost odata… un cersetor orb care isi ducea existenta pe unul dintre podurile Senei. Nu se deosebea cu nimic de colegii sai de breasla. Toti cautau un castig, purtand cu dansii mesaje de genul: Ajutati-ma! Banii veneau cum si cand.
Intr-o zi, cersetorul nostru avu insa o idee geniala, i-au zis unii, de marketing, i-am zice noi. Pe cartonul care il insotea in fiecare zi la munca ruga pe cineva sa ii scrie: Afara este primavara, dar eu nu pot sa o vad !
Nu e greu de ghicit ce s-a intamplat dupa aceea. Strategia s-a dovedit a fi eficienta, iar beneficiile pe masura.
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Our beliefs – In ce credem
1. Un brand fara o poveste nu capteaza atentia publicului.
2. In publicitate premisa succesului este sa fii diferit, iar a esecului este sa fii la fel.
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PORTOFOLIUCe povesti am facut pe la altii
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TVC
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TVC
• Unilever - Clear Hair Fall Men
• Ministerul Integrarii Europene
• Reinert - Martinel
• Unilever Rexona for Teens
• Unilever - Neutrogena Handcream
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RADIO
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Radio
• Caru’ cu Bere – RC pentru redeschidere restaurant
• Oferta Peugeot 307
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PRESA
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Press ads
BLUE AIR
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Press ads
PHOTOLAND GECAD CAMPANIE ANTI-FUMAT
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Press ads
Johnson’s Baby BedtimeNeutrogena Body
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Advertoriale
Johnson’s baby Neutrogena Hand
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OUTDOOR
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Panouri outdoor
Rexona roll-on
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Panouri outdoor
Caru’ cu Bere
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POSTER
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Poster
Raiffeisen Bank Bayer – Ciprobay XR
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Materiale tiparite (brosuri, pliante, flyere)
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Brosura
Elegant Lignum
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Brosura
L’Oreal Paris Make-Up
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RoC Retin-Ox Illuminateur
Pliant
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Pliant
L’Oreal Paris Make-Up
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Direct Marketing
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Direct Marketing
GECAD
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Direct Marketing
L’Oreal Paris Dermo-Expertise – scrisoare dermatologi
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Direct Marketing
Maybelline NY – Superstay Silky FDT e-mail teaser
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Materiale in-store
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In-store
L’Oreal – pachete cadou Dermo-Expertise
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In-store
L’Oreal Dermo-Expertise – display stand-uri Derma Genese
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In-store
Maybelline NY – barcheta tester L’Oreal Make-up – barcheta tester
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In-store
L’Oreal Paris Body Expertise
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In-store
L’Oreal Paris Derma Genese
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Campanii promotionale
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Campanie promotionala
Tuborg TVC
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Campanie promotionala
Cappy – poster promotie Cappy – stand promotie
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Campanie promotionala
Cappy ceiling hanger Cappy wobbler
Cappy floor sticker
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Campanie promotionala
Coca-Cola poster si suport flyere
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Campanie promotionala
Coca-Cola panouri la metrou
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Campanie promotionala
Coca-Cola branding autobuz
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Branding locatii
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Branding locatie
Rosia Montana Gold corporation – branding sediu
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Branding locatie
Rosia Montana Gold corporation – branding sediu
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Branding locatie
Rosia Montana Gold Corporation – branding sediu
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Branding locatie
Tavola – branding cantina
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Branding locatie
Tavola – branding cantina
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Branding locatie
Tavola – branding cantina
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Branding locatie
Tavola – branding cantina
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Branding locatie
Cappy – branding HoReCa
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Branding locatie
Cappy – branding HoReCa
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Comunicare B2B
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Comunicare B2B
Eco-Rom Ambalaje – raport anual
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Comunicare BtB
Eco-Rom Ambalaje – raport anual
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Comunicare BtB
Eco-Rom Ambalaje – brosura autoritati
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Comunicare BtB
Metacom Group – materiale expozitie
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Comunicare interna
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Comunicare interna
GDF SUEZ Energy Romania – revista pentru angajati
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Comunicare interna
GDF SUEZ Energy Romania – revista pentru angajati
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Comunicare interna
PETROM OMV – revista pentru angajati
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Evenimente
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Eveniment
Caravana Dacia Logan
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Eveniment
Caravana Dacia Logan
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ONLINE
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Online
Website si comunitate Rexona for Teens – www.funspirit.ro
Sectiune Johnson& Johnson in site-ul desprecopii.ro
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Online
Impact website proiect
e-newsletter
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Innovative media/ neconventionale
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Innovative media
Raiffeisen Bank
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Innovative/neconventionale
Blue Air
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Innovative/neconventionale
Peroni
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Innovative/neconventionale
SAB Miller - Stejar
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Innovative/neconventionale
Green Dot
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Ce povesti putem crea pentru clientii nostri
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• Creatie publicitara si strategie de comunicare (ex. TVC, radio, presa, outdoor, campanii promotionale si online, organizare de evenimente, innovative media)
• Consultanta si expertiza de brand
• Analiza tendintelor pietei si a comportamentului consumatorului
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WHIZZ COMMUNICATIONCalea Mosilor nr. 138, sector2,
Bucuresti
Corina OcheaClient Service Director