Windows Phone 7:A New Kind of Phone

서진호 부장 (Jinho.Seo@microsoft.com)Sr. Developer Evangelist – Windows Phone 7Microsoft Koreahttp://blogs.msdn.com/jinhoseo

Consumerization of IT: A Changing EnvironmentGen-Y expanding in the workforceSocial networking goes mainstreamSoaring demand for mobilityMassively different economy

Our New Direction

DESIGNEnd user comes first

HARDWAREOptimized and standardized

PLATFORMRe-architected developer platform

WINDOWS PHONE 7IS A DIFFERENT KIND OF PHONE

DESIGNED TO BRING TOGTHER

WHAT YOU CAREABOUT MOST

Smart DesignWorks the way you want

SEARCHLocation awareOptimized for Bing integrationOne click search

INTERNET EXPLORERFast-opening pages, legible text and easily clickable linksBrowsing and resizing happen naturally

STARTCustomizable, at-a-glance viewLive tiles continuously update you about your world

Integrated ExperiencesHubs simplify your everyday tasks on the phone

Immersive and engaging experiencesBring together apps, services, content, and the web by themeReduce the number of steps for everyday tasks

Integrated ExperiencesHubs simplify your everyday tasks on the phone

Windows Phone 7 - Device Experience

Video

Commitment to Infrastructure Investments

Business Productivity Online Suite

Line of Business specific InterfaceSpecialized use and designApplication Platform: Native, specialized dev toolsApp distribution: Management Infrastructure

Ruggedized

Good business productivityManaged through Exchange EAS and System CenterApp Platform: Native or .NET, VS 2008App Distribution: Management Infrastructure

Windows Mobile 6.5

Smart design and best in class business productivity Managed through Exchange EASApp Platform: Silverlight, XNA, VS 2010 and ExpressionApp distribution: Marketplace

Windows Phone 7

Windows Device/OS PortfolioNUMBER OF USERS

RICH, CAPTIVATING APPLICATIONSUnleash the power of Silverlight to reach customers and employees

END-TO-END DEVELOPER EXPERIENCETools > community > ingestion > distribution

SINGLE, DISCOVERABLE MARKETPLACEChannel for reaching the end-user

POWERFUL AND FAMILIAR TOOLSVisual Studio, Expression Blend, Silverlight, and XNA

MULTI-SCREEN POTENTIALApplications that work across phone, web, and desktop

Compelling Application Platform

Possibilities for your Business

User Experience Frameworks

Modern XAML/event-driven application UI frameworkRapid creation of visually rich appsHTML/JavascriptMature, robust, widely deployed technology

High performance game frameworkRapid creation of multi-screen 2D and 3D games Rich content pipelineMature, robust, widely adopted technology spanning Xbox, Windows, and Zune

GAMES(and applications)

APPLICATIONS(and games)

Uses the .NET platform

Managed Code for Game Development

Windows Phone 7

Managed code platform, no unsafe code

XNA Game Studio 4.0 is C# exclusive

800+ managed code games on XBLA/XBLIG

Windows games published through portals

.NET/XNA is used for games today!

XNA Game Studio 4.0

Develop for Windows Phone

7 Series Simplified

graphics API’sVisual Studio

2010 integration

Enhanced audio support

New configurable

effects

Frameworks designed for performance

Addressing Performance Head-on

Frameworks designed for performance

Frameworks designed for performance

Frameworks designed for performance

XNA Framework designed for gaming scenarios

Commitment to future of managed code

No unnecessary garbage generation

Math libraries optimized

Efficient APIs with tuned transitions to native code

Three + years of profiling and investment

We’ve built for performance on Windows Phone 7

Games Hub Featuring Xbox LIVE

Xbox LIVE is Gaming Services

Windows Phone will extend the Xbox LIVE brand beyond the console for the first time

Windows Phone is the first step towards our vision of a ubiquitous gaming service

Differentiates your title from the rest

Gamertag

Friends

Achievements

Merchandising Premium Placement

Windows Phone 7 – The Developer Experience

Demo

Marketplace Update for Windows Phone 7Giving developers what they’ve asked for

DEEPEN CUSTOMER CONNECTIONTrial APIPush notification, simple update mechanism, & dynamic tilesBroad business model support

EASILY MANAGE YOUR BUSINESSSingle self-service portalTransparent polices & open to 3rd party servicesBeta distribution service

INCREASE DISCOVERABILITYReach all WP7 consumers with compelling appsSingle easy to find Marketplace on device and PCDaily localized merchandising to promote the very best apps

Windows Phone 7 – Marketplace Experience

Demo

Addressing Business Customer NeedsMaking Windows Phone 7 work for your organization

CAPTIVATING AND PRODUCTIVE EXPERIENCES

UTILIZES EXISTING INVESTMENTS COMPELLING PLATFORM

Phones end-users desireBusiness and personalProductivity without compromise

Compelling apps for phone, web and PCPowerful & familiar developer tools

Works well with Exchange and SharePointOn-premise or in the cloudManaged with Exchange

“When it comes to smartphones, Windows Phone 7 should arguably be the de facto platform for business professionals.”

Tony Bradley, PC World

“Microsoft Office on Windows Phone 7 Looks Fantastic. From e-mail to edit, the process is seamless.”

John Herrman, Gizmodo

“One thing is certain: All of today's other smartphone user interfaces look pretty staid by comparison.”

David Coursey, PC World

Reactions to Windows Phone 7

Windows Phone ResourcesQuestions? Demos? The Latest phones? Visit the Windows Phone Technical Learning Center...

Business IT Resourceswww.windowsphone.com/business

Developer Resourcesdeveloper.windowsphone.com

Experience Windows Phone 7 on-line and get a backstage passwww.windowsphone7.com

© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft

cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.