収益最大化には欠かせない！動画リワードxメディエーション at...
TRANSCRIPT
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Tatsuo Sakamoto Director of Sales, Japan
November2015
&
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Google AppLovin
()
1985 30 AdMob
2
( )
2 AppLovin Corp. Confidential
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DO NOT: 1
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DO NOT: 1
: 1 (: 11)
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7 AppLovin Corp. Confiden4al
WHY?
15~30
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8 AppLovin Corp. Confiden4al
1
() (eCPM)
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9 AppLovin Corp. Confiden4al
1 3 5 7 9 11 13 15 17 19
eCPM
/ user / day
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10
Frequency Cap ( )
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11 AppLovin Corp. Confiden4al
eCPM
/ user / day
1 3 5 7 9 11 13 15 17 19
4
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13 AppLovin Corp. Confiden4al
eCPM
/ user / day
1 3 5 7 9 11 13 15 17 19
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1 3 5 7 9 11 13 15 17 19
15 AppLovin Corp. Confiden4al
eCPM
/ user / day
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1 3 5 7 9 11 13 15 17 19
16 AppLovin Corp. Confiden4al
eCPM
/ user / day
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18
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app
mediation
ADNW A
ADNW B
ADNW C
ADNW D
1
2
3
4
5
ADNW = ()
1. app mediation SDK call mediation server ADNW
2. 1 ADNW ad request
3. 2. 2 ADNW ad request
4.
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app
mediation
ADNW A
ADNW B
ADNW C
ADNW D
1
2
3
4
5
ADNW = ()
-
21
-
23
(Fyber, Heyzap, Supersonic )
()
-
24
SSP (AdStir, Adfurikun) 1
&
?
(?)
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25
SSP NG OK NG OK ? ?
ADNW ()
-
()1
frequency cap
()
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27 AppLovin Corp. Confidential
1215() Adfurikun()
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Technology that Delivers Higher Ad Revenues 28
Tatsuo Sakamoto @[email protected]