Logo xut hin khp ni, t letterhead cho ti website ca bn, ri vo tm ngm ca khch hng, nh cung cp v bo ch. Ni cch khc, logo c bt c ai c mi quan h vi cng ty bn ch ti v l n tng u tin ca h v cng ty.Chnh v s nh hng ngm ny, logo ca bn buc phi thit k sao cho to c n tng tt v cng ty. Gii thiu cng ty mt cch r rng v nng ng, bn s c nhc n nh mt nh chuyn nghip.

Logo nn phn nh cng ty theo cch trung thc nhtn tng r rng nhng bn thng ngc nhin khi bit c bao nhiu ch doanh nghip mun ging nh i th cnh tranh. Nu logo ca bn cha mt biu tng, n nn gn vi ngnh m bn ang kinh doanh, gn vi tn ca cng ty bn, c tnh xc nh v cng ty hay li th cnh tranh m bn c.iu g quan trng hn bt c c tnh no khc m bn mun ngi khc ghi nh v cng ty ca bn? Nu nh l s giao hng nhanh chng, hy chn biu tng gi tc , nh cnh chim hay chic ng h. Chn mt biu tng tru tng truyn t cch tip cn tin tin-s tru tng l la chn s mt cho cc cng ty cng ngh cao. Hoc c th n gin bn ch chn mt vt th biu hin cho sn phm hoc dch v m bn ang kinh doanh.

Trnh qu chi titNhng logo n gin c nhn ra nhanh hn nhng logo phc tp. Nhng ng k v ch m biu hin tt hn cc chi tit m nht v tt nhin gy n tng mnh hn.Tuy vy, bn khng nn thit k mt logo gin d thi qu. Mt logo tt phi th hin iu g bt ng hoc duy nht m khng cn phi phng i. Hy th tham kho biu tng ca mt nh chuyn nghip: McDonalds, Nike, Prudential. Hy ch tm hiu logo ca h n gin m hp dn n th no. Bt c ai trn ng vi cn i cn co cng u hiu c sc mnh ca nhng biu tng logo ht sc rnh mch ny.

Logo vn p khi c in bng mu en trng.Nu logo khng sc nt khi in mu en trng, n cng s rt kh thuyt phc nu c in bng bt c mu no khc. V in mu thng t hn in en trng.

m bo logo c th phng to, thu nh ty thchLogo phi tha mn ti u v mt thm m bt k kch c no, to, nh hay trung bnh.

Logo nn c thit k sao cho cn bngNi mt cch d hiu nht l logo ca bn phi va mt ngi nhn, phn ny khng ln t phn kia. Mu sc v chi tit khng tch khi nhau khng to nn mt logo khng cn xng. Mu sc, ng nt, hnh khi l ba yu t quyt nh n tnh cn bng ca mt logo.Thnh cng khi thit k logo cn c nh gi qua tui th ca logo (t 10-15 nm). Tiu ch ny rt kh t c nu nh bn cn t kinh nghim trong vic thit k. Ngoi ra bn cn lu 3 dng ca logo: EPS in n, JPG v GIF hin th trn website.

ng bao gi thit k hay thay i li logo ca bn. Nu bn mun lm cho n sinh ng hn trn website cng c th chp nhn c nhng khng nn lm mt i ci ct li ca logo. Khi no bn bt u cm thy nhm chn vi logo ca chnh mnh, lc y c th l thi im to n tng mi i vi khch hng.