you started a band, what should you do in the first week?

Michael Brandvold @michaelsb

Michael Brandvold Marketing Presents:

You Started a Band, What Should You Do In The First Week?

Presentation For: Brennan Rock & Roll Academy By Michael Brandvold - @michaelsb

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Now What Should You Do?

•If you are serious about your band you need to be serious about how you manage it. •Today you are more than just a musician. •It is a DIY/BYOB music business. •Start with the most important thing - Your Name!

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This Is a Real ProblemThe name of our band is Sterling Sylver. We couldn't make it Sterling SILVER because the domain name was already taken and social media sites had a ton of bands with that name 4 years ago. We tell people often from the stage that when they look for us, Sylver is spelled with a "y". However, new fans don't always remember that. I have added tags and metadata on the backend of our website that even includes "Sterling Silver" in hopes that we would come up. Not even close. What comes up is endless pages of places to buy a nice wedding band/ring. Any suggestions on how to increase our SEO even when people misspell our name so we show up anywhere near the first couple of pages on search engines?

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Selecting a Band Name

•You need to think about the name. •Search possible names. •If you can’t be found the name won’t matter. •Visit http://knowem.com/

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http://knowem.com/



Band Agreements

•Start with the basics. •How do you split income. •How do you split expenses. •Do you need a lawyer?

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Band Member Roles•Beyond business agreements. •Who does what within the band. •Who has the authority to sign contracts. •Who can make commitments on behalf of the band. •Who does what online. •Do you need a manager?

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Trademark

•Are you serious, then trademark your name. •Have a lawyer assist.

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Setup Online Accounts

•The Big Ones: Facebook, YouTube, Twitter, Instagram. •Reserve accounts on as many other platforms as possible. •Consistent branding across all platforms.

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Branding

•Yes you are a brand! •As you start your brand is as simple as your logo, the colors you use, band photo. •As you grow it will become much more.

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Your Image

•Yes you need a logo. Yes it can evolve. •Don’t go cheap when it comes to a logo. •Don’t go cheap when it comes to a band photo. •Want to be taken seriously, present yourself seriously. •Visit www.Fiverr.com

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http://www.fiverr.com



Thank You•Michael Brandvold •[email protected] •www.MichaelBrandvold.com •www.Twitter.com/michaelsb •www.Facebook.com/MichaelBrandvoldMarketing

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you started a band, what should you do in the first week?

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