your local real estate specialist kevin chang · 2018. 11. 22. · home exterior: check for...

張啟泰BRE#01251434

Kevin�Chang909.222.2977

Your Local Real Estate Specialist

“I Will market your property utilizing sound

planning, professional ethics, persuasive skills,

and a strong company support system.

The bottom line... I sell your home for

TOP DOLLAR.”

My�Commitment�To�You



Your Locat Real Estate Specialist

My�Mutual�Objective�to�Selling�Your�Home...

• To assist in getting as many qualified

buyers as possible into your home until

it is sold.

• To communicate to you weekly the

results of our activities.

• To assist you in negotiating the highest

dollar value...between you and the buyer.

We will be working as a team tosell your home.

Communication and cooperationensures a successful sale.




Kevin Chang’s Bio

Kestate industry, he enjoyed a highly successful career as a Controller in a Private Industry. Kevin has always been an exemplary professional with a solid knowledge of every phase of his

business. Throughout his career in real estate, Kevin has been a top producer with Remax and otherMajor Franchise Real Estate Companies.

Kevin is fluent in English, Mandarin and Taiwanese and has established a close working relationship with many clients of various cultures and backgrounds worldwide. Kevin enjoys working with buyers and sellers and consistently maintains high energy and works hard with a positive attitude. His clients know that his priority is to help them fulfill their goals and dreams. Kevin's commitment to honesty, integrity, hard work, his enthusiasm and dedication to the highest ethical standards are the foundation upon which his business reputation is built.

Kevin has lived in California Since 1985. He is a Top Professional. Kevin will tell you that his greatest accomplishment is earning his Master Degree in Account & Finance. Being a great Father to his 28 Year old son and 26 year old Daughter. When he is not spending time with his children or helping clients, Kevin has many hobbies; playing ping pong, jogging, eating at fine restaurants.

Kevin is a dedicated father and a proven professional who is always willing to go the extra mile.


Kevin Chang909.222.2977


evin Chang has been a real estate professional for twenty years. Prior to entering the real

Who�Pays�WhatThe SELLER can generally be expected to pay for (see net sheet for approx. dollar amounts):

* Real Estate Commission

* Document preparation fee for deed

* Documentary transfer tax ($1.10 per $1,000 of sales price)

* Any City transfer/conveyance tax (according to contract)

* Payoff of all loans in seller’s name (or existing loan balances if being assumed by buyer)

* Interest accrued to lender being paid off, statement fees, reconveyance fees, and any

prepayment penalties

* Termite Inspection (according to contract)

* Home Warranty (according to contract)

* Any judgements, tax liens, etc. against the seller

* Tax proration (for any taxes unpaid at the time of transfer of title)

* Any unpaid Homeowner’s dues

* Recording charges to clear all documents of record against seller

* Any bonds or assessments (according to contract)

* Any and all delinquent taxes

* Escrow fee - Seller pays half

* Title Insurance Premium

* Homeowner’s transfer fee (if applicable)

The BUYER can generally be expected to pay for:

* Lender’s title policy

* Escrow fee - Buyer pays half

* All new loan charges (except those required by lender for seller to pay) if loan applies

* Interest on new loan from date of funding to thirty days prior to first payment date

* Assumption/Change of Records fees for takeover of existing (if Applicable)

* Beneficiary Statement fee for asscumption of existing loan

* Inspection fees (roofing, property inspection, geological, etc.)

* Home Warranty (According to Contract)

* Document preparation (if applicable)

* Notary fees

* Recording charges for all documents in buyer’s names

* Tax proration (from date of acquisition)

* Fire insurance premium for first year




Price�is�based�onHOW�FAST�YOU�WANT�TO�SELL.

week 1 week 2 week 3 week 4 week 5

(7 days) (14 days) (21 days) (28 days) (35 days)

Buyer traffic reduces by the 4th week.

You are in control, choose how fast you want to sell

60 Day Sale - When you want a fast sale.

90 Day Sale - When you’re not in a rush.

120 Day Sale - When you want to maximize your price.

OR List at your price - When you have all the time in the world.

NOTE: The bank appraisal will have the last word to determine the

value of your home.




Listing�Plan�of�ActionThe following are steps I take to get a home SOLD...

The “Pro-Active Approach”10. Add additional exposure through a professional

sign and lock-box.

11. Whenever possible, pre-qualify the prospective

buyers.

12. Keep you aware of the various methods of

financing that a buyer might want to use.

13. Provide maximum internet exposure by posting

your house on:

A. Realtor.com B. Century21Masters.com

14. Follow up on the salespeople who have shown

your home...for their feedback and

response.

15. Assist you in arranging interim financing...if

necessary.

16. Represent you on all offer presentations...to

assure you in negotiating the best possible price

and terms.

17. Handle all the follow-up upon a contract being

accepted...all mortgage, title and other

closing procedures.

18. Deliver your check at the closing.

1. Submit your home to our Local Multiple

Listing Service (MLS).

2. Price your home competitively...to open the

market vs. Narrowing the market.

3. Promote your home at the company sales

meeting.

4. Develop a list of features of your home for the

brokers to use with their potential buyers.

5. Fax a features sheet to the top agents in the

Marketplace for their potential buyers.

6. Suggest & Advise as to any changes you may

want to make in your property to make it more

saleable, because the way we live in a house

and the way we sell a house are not the same.

7. Constantly update you as to any changes in the

marketplace.

8. Prospect 3 hours per day and talk to 40 people

per day looking for potential buyers.

9. For the next seven days I will be contacting all

my buyer leads, past clients and center of

influence looking for potential buyers for your

property.




Showcasing�Your�Home

Yard: Keep your lawn neat and well trimmed, with well-proportioned shrubs. Consider replanting flowers

or creating a flowerbed to enhance the appearance of your yard. If it is the fall, make sure the lawn is raked

at all times. In the wintertime, if applicable, clear snow from your driveways and walkways.

Front Door: Make sure your door is tightly on its hinges! Furthermore, the door should be neat and

clean. Paint it if it needs it. If the door is in poor shape, consider replacing it. Finally, a holiday ornament

on the door, like a wreath, adds a nice touch. Consider adding a “welcome” mat.

Home Exterior: Check for flat-fitting roof shingles, straight lines on gutters, shutters, windows and

siding; solid caulking around roof and seams. Apply fresh paint where it needs it. Also, make sure the

windows are crystal clear; potential buyers often peer through the windows.

Spare Room: If possible, make the spare room look like a “living area”. Clear out as much as possible

(consider moving it into storage). If you have an extra sofa or loveseat and coffee table, consider creating a

living area.

Lights: During the evening, or whenever you have potential buyers in the home, make sure to turn on ALL

lights. This makes rooms look more inviting and spacious. Also, make sure curtains are always up to let as

much sunlight in as possible.

Smell: I recommend using a vanilla air freshener that applies directly to your air filter. This will give your

home that “new model home” aroma.

Excess Furniture: Remove as much furniture as possible. This will make your rooms look dramatically

larger.

Living Room: Strive for a lived-in cozy felling. Discard worn, chipped, frayed furniture. Add lamps to

dark areas. Open curtains. Set our fresh flowers.

The Interior

The Exterior

Think of your home as a product or service. You need to “package” it attractively to create demand

for it. Here are some fast, inexpensive changes that should make your home stand out among similarly

priced homes in your neighborhood. It begins with:




Showcasing�Your�HomeKitchen: Many buyers judge the house by how the oven and stove are maintained. Appliances should be

spotless and everything works perfectly. Replace or repair anything that sticks, squeaks or drips. Clear

clutter from countertops.

Master Bedroom: This is the second most appealing room to a buyer (after the kitchen). Remove excess

furniture to make it appear larger. Show the true size of the closet by removing or packing items that can be

stored elsewhere.

Bathrooms: Make sure bathrooms are always neat and clean. Remove clutter form sink countertops.

Make sure showers are free of scum and tile grout is in good shape. Most buyers pay attention to this!

Spare Room: If possible, make the spare room look like a “living area”. Clear out as much as possible

(consider moving it into storage). If you have an extra sofa or loveseat and coffee table, consider creating a

living area.

When You Let Potential Buyers in the Door

Make sure that the exterior and interior are both in order! Furthermore, appeal to the potential buyer’s

senses: make sure the lights are on, the home has a vanilla aroma, and perhaps soft classical or jazz music

playing on the stereo.

As your neighborhood real estate expert, I wrote this letter to help educate you and help you maximize the

marketability of your home. These ideas are based on my collective experience. I hope you found them to

be valuable, and if there is ever any way I can be of service to you or anyone you know, please contact me

at MY PHONE NUMBER

There’s no obligation and I’d love to help you!




CONTRACTORS CAN:

Paint Interior & Exterior.

Electrical Repairs.

Plumbing Repairs.

Yard preparation, tree trimming and weed removal.

Replace cracked floor or counter tiles.

Patch holes in walls.

Fix doors that don't close properly and kitchen drawers that jam.

Remove wall paper.

Pressure washer and spray down sidewalks and exterior.

Re-caulk tubs, showers and sinks.

CLEANING CREW CAN:

Wash windows inside and out.

Clean out cobwebs.

Remove hard water stains & rust from shower doors.

Polish chrome faucets and mirrors.

Wax floors.

Dust ceiling fan blades and light fixtures.

Bleach dingy grout.

Box up garage clutter.

Contractors�&�Cleaning�Crew�Available.We have reliable contractors and cleaning company to help you get your home

ready for showing. In today’s market having a property that shows in “move-in”

condition is an important plus. Crews can work on small details to bigger projects.

A few examples are listed below.




Internet�Marketing�

As technology improves, it is increasingly important that I stay current with new ways to create exposure for your home. With a little help from Realtor.com, Trulia.com, Remax.com, Zillow.com, Youtube.com channel and IDX technology. I can insure that your home can be viewed from over

400 websites all across the world and reach more than 40,000 potential buyers online.




Source: National Association of REALTORS of home buyers and sellers. Updated every 3 years.

29%14%

8%

7% 4% 3% 1%

34%

Where�Do�Buyers�Come�From?




Bought a home found from a professional salesperson or firm recognition - 34%

Bought a home found from the internet (Realtor.com, Zillow.com, Etc) - 29%

Bought a home found from a yard sign - 14%

Bought a home found from friends, neighbors, or family telling them of a home for sale - 8%

Bought a home found from a combination of reasons - 7%

Bought a home found from a relocation service - 4%

Bought a home found through a newspaper or magazine Ad - 3%

Bought a home found from an Open House they saw - 1%

your local real estate specialist kevin chang · 2018. 11. 22. · home exterior: check for...

Documents