사물인터넷 - cuvix information cad system to fully support web services ... “estimated...
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사물인터넷 시장의 성공 요인 ThingWorx, Rapid time to market deployments
PTC | 원세진, Business Transformation Manager
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3 3
Agenda
• Company Introduction
• Understanding Internet-of-Things
• IoT Platform Overview
• Customer Stories
• Demonstration
4
Company Introduction
5
PTC (Parametric Technology Corporation)
PTC Inc. (NASDAQ : PMTC) – 1985년 설립 회사명
미국 매사추세츠주 보스턴, 펜실베니아 엑스톤 소재지
전세계 6300여명 / 한국 100명 임직원
약 1조 4천억원 (USD 1.29B) 연매출 (2013년)
전세계 60,000여 고객사 고객사
6
25+ Years of Product Superiority
Celebrated Milestones
Relex Software
Acquired
Powerful Reliability
Solution
Pro/ENGINEER
Wildfire launched
First CAD system to fully
support Web services
PTC Windchill
launched
First to market with
Internet based
solutions
for PLM
Computervision
Acquired
Mathsoft Acquired
Industry Standard
Engineering Calculations
Solution
CoCreate Acquired
Explicit CAD, PDM &
Collaboration Software
Company
Founded
Pro/ENGINEER
launched
First to market with
parametric, associative
feature-based, solid
modeling
Synapsis Technology
Acquired
Environmental Compliance
Software
Arbortext Acquired
Leader in Dynamic Publishing
4CS Acquired
Warranty
Management
Solutions
Servigistics
Acquired
Service Lifecycle
Management
solutions
Enigma
Acquired
Service Information
Delivery Application
MKS Acquired
Application Lifecycle
Management
PTC Creo Launch
Scalable suite of interoperable,
open, and easy-to-use design
apps
ITEDO Acquired
Leading 2D Technical
Illustration Solution
‘85 ‘88 ‘98 ‘02 ‘05 ‘06 ‘07 ‘09 ‘08 ‘10 ‘11 ‘13 ‘12
NetIDEAS
Acquired
PLM Managed
Services
‘14
Polyplan Acquired
Technology for MPM
Aptavis Acquired
Technology for
Footwear and Apparel
ThingWorx
Acquired Leading Internet of
Things Platform
Provider
Axeda
Acquired Leading M2M
Platform Provider
7
PTC Vision Shaped By Macro Forces
DIGITIZATION REGULATION
CONNECTIVITY
SOFTWARE-INTENSIVE PRODUCTS
GLOBALIZATION
PERSONALIZATION
SERVITIZATION
External forces are
creating new threats
and opportunities
Value is shifting from
hardware to software
Value is shifting from
embedded to cloud Value is shifting from
product to service
Confidential and Proprietary - Not for Distribution
8
PTC (Parametric Technology Corporation)
Recognized as Industry Leader Founded in 2009
1st Application Enablement
Platform for the Internet of Things,
broadly horizontal
10x reduction in cost/time-to-
market for M2M/IoT Applications
PTC acquires ThingWorx in Dec
2013 for US$112m
PTC acquires Axeda in Aug 2014
for US$170m
Most Innovative Product Best Application Platform
“ThingWorx is re-defining the concept of connected platforms and creating a new market meta-category”
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Market Leading Software Applications
PTC Business Portfolio
Enable connectivity and
development of software
applications for smart, connected
products
IoT
Create and analyze conceptual
and detailed designs, perform
engineering calculations CAD
Plan, and deliver service information,
automate service delivery, optimize
the service supply chain and
enable new service models via
smart connected assets
SLM
Evolve the complete definition of
a product over its entire life PLM
Manage product requirements,
system models, software
configurations, test plans and
defects
ALM
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Understanding Internet-of-Things
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Internet of Things
THINGS
A collection of smart products, sensor-
enabled devices, and other Things
CONNECTIVITY
Smart Things are connected through
and Internet-like communication
infrastructure
BUSINESS & COMPUTING
INFRASTRUCTURE
Connected to an infrastructure that includes
people, business processes, and systems
1 2 3
사물인터넷의 필수 3요소 : 1)Things(사물) 2)사물이 통신할 수 있는 커뮤니케이션 환경, 그리고 3)정보를 수집, 분석하고 이를 통해 가치를 창출할 수 있는 비즈니스 구축 인프라
우리 주위의 사물들이 인터넷이나 유사한 통신구조 내에서 식별가능한 주소를 가지고 연결된 것 (Wikipedia 정의, 2015)
모든 사물에 통신 기능을 부가하여 정보를 상호 전달하고 지능적으로 수집할 수 있도록 함으로써 새로운 가치를 창출할 수 있는 기술을 의미 (임베디드소프트웨어‧시스템산업협회)
12
Things
1Trillion
“Manufacturing industry will be the #1 industry sector by share of global
economic value-add.” – Gartner Forecast: The IoT, Worldwide, 2013
“Estimated potential economic impact of The Internet of Things in 2025,
range from $2.7 – 6.2 trillion annually.” – McKinsey Global Institute
2010 2020 2035 100M
APPS
1B
50B
5M
APPS
A collection of smart, connected products, sensor-enabled devices, and other Things
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Connectivity
Those smart things are connected through an Internet-like communication infrastructure
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Business and Computing Infrastructure
Includes people, business processes, and systems
Business Applications,
CRM, ERP
Industrial Systems,
Control, Automation
Cloud Services
Big Data Analytics
Social Services
People
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Applications
2 CONNECTIVITY
3 PEOPLE, PROCESSES,
SYSTEMS BIG DATA ANALYTICS
CLOUD SERVICES
BUSINESS ENTERPRISE
SYSTEMS
1 THINGS
Internet Mobile
Networks
Device
Clouds
Wireless Provisioning
The Network
IoT를 통한 가치 창출
세가지 구성 요소의 유기적인 통합을 통해, 데이터를 손쉽게 모으고 이용 할 수 있습니다. 사용자는 이를 통해 개선 된 의사 결정을 할 수 있으며 기업은 비즈니스 프로세스 수정 및 새로운 비즈니스 모델 창출을 할 수 있습니다.
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By 2020, experts predict there will be 50 billion “things” connected to the Internet
Confidential and Proprietary - Not for Distribution
“Smart, connected products will give rise to the
next era of IT-driven productivity growth at a
time when the impact of earlier waves of IT
has largely played itself out.”
– Harvard Business Review, November 2014
#1
Manufacturing industry will be the #1
industry sector by share of global economic
value-add. – Forecast: The IoT, Worldwide, 2013
Estimated potential economic impact of The
Internet of Things in 2025, range from $2.7 –
6.2 trillion annually – McKinsey Global Institute
$6.2T
Transformative Opportunity Impacts
17
Smart Connected Product - Value Curve
Unconnected
Fight fires
Limited product feedback
High cost of service
Connected Remote access
as allowed
Fragmented information
Reactive response to issues
Service Remote access
as needed
Some proactive monitoring
Service cost avoidance
Electronic software delivery
Predictive maintenance
Monitor/report on services
View/analyze product data
Leverage usage data for new product enhancements
Analyze
Integrate
Enterprise integration
Configuration and warranty management
Pay-per-use models/billing integration
Track and locate /inventory management
Innovate
New revenue- generating capabilities
Cloud-delivered, customer applications
Replenishment management
Remotely control products
Compliance and audit reporting
Mobile integration
Cloud-to-cloud-to-mobile mashups
Level 2 Level 3
Level 4
Level 5
Level 6+
Level 1
Differentiated Products
New Business Models
Optimize Business Processes
World Class Service
Business Insight
Setting the Strategy for Next-Generation Business Models
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ThingWorx
IoT Platform Overview
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ThingWorx Platform Stack
PLATFORM
APPLICATIONS
Application Development and Runtime Environment Platform and tools to enable the rapid development of IoT apps.
Public Cloud or Private Cloud Secure IoT service to achieve faster time to value.
IoT Connectivity Agent and connectivity software
Customer / Partner
Built Applications
Connected Service +
Remote Service Apps
ThingWorx는 IoT Connectivity Middleware, Device Cloud, IoT Application Enablement 를 지원하는 통합 Platform 입니다.
Build IoT Application Enablement
Cloud 및 서버 환경에서
IoT App을 손쉽게 개발/관리 할 수 있는 Tool 및 플랫폼을 제공
Manage Device Cloud 연결된 Sensor, Device data를 수집 및 관리
Public, Private Cloud 지원
Connect IoT Connectivity Middleware
Sensor, Device data를 서버 및 Cloud환경으로 전송
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Conventional Application Development for IoT
Pain Points
복잡한
프로그래밍
완성 된 App에
대한 유지 및
변경
높은 단가와
완성도에 대한
위험성
혁신적인 신규
App 개발의
어려움
The Network
Sensors, Devices
& Equipment
Application
Development
Fixed
Applications
Communications
Elements Internet Mobile
Networks
COMMUNICATIONS
ARCHITECT THE DATA MODEL
INTEGRATE OR WRITE SERVICES
DEVELOP DATA RELATIONSHIPS
DEVELOP EVENT TRAPS AND QUERIES
DESIGN AND BUILD INTERFACE
COMMUNICATIONS
ARCHITECT THE DATA MODEL
INTEGRATE OR WRITE SERVICES
DEVELOP DATA RELATIONSHIPS
DEVELOP EVENT TRAPS AND QUERIES
DESIGN AND BUILD INTERFACE
COMMUNICATIONS
ARCHITECT THE DATA MODEL
INTEGRATE OR WRITE SERVICES
DEVELOP DATA RELATIONSHIPS
DEVELOP EVENT TRAPS AND QUERIES
DESIGN AND BUILD INTERFACE
MA
NA
GE
CH
AN
GE
기존 Software 개발 환경에서 IoT App 구현 시 여러 문제점으로 인하여 과다한 개발/유지/보수 기간이 필요 했습니다.
21
ThingWorx– Built for IoT App Enablement
The Network
Internet Mobile
Networks
BUSINESS LOGIC 3D STORAGE
ENGINE
REST APIs
SYSTEM
SERVICE
INTEGRATION
COMMUNICATIONS
Sensors, Devices
& Equipment
Communications
Elements
Application
Enablement
Applications
MASHUP
BUILDER SQUEAL
External System
& Services
Edge Intelligence via
ThingWorx Edge
MicroServer
Device Management
and Connectivity
Application Development
and Runtime Tools
Vertical Applications
Fully Integrated into
the Enterprise
Cloud Services Business Systems
쉽고 빠른 Application 개발로 구축 기간 단축(5~10배) 새로운 비지니스 기회 발견과 포착 IoT의 모든 구성 요소에 대한 유기적이고 통합적인 문제 해결
ThingWorx는 IoT App 개발 시 상기 문제점들을 해결하여 빠른 비지니스 기회 포착과 새로운 가치를 창출 할 수 있는 환경을 제공합니다.
22
ThingWorx Unites the Connected World
Device Connectivity Platforms
Business Applications
Industrial Systems
IoT Data Services Cloud Services Big Data Analytics
Device Clouds
Social Services
Sensors, Devices, Gateways, Equipment, Mobile Assets
ThingWorx 마켓플레이스를 통해 다양한 이종 서비스/플랫폼과 연동 가능하여, 이를 통해 비즈니스 가시성을 높이고 시스템 간 자동화 프로세스에도 사용할 수 있습니다.
ThingWorx Marketplace™ - The 1st App Store for the Internet of Things
IoT Apps 과 새로운 App 개발을 위한 application templates, analytic/visual extensions, Legacy 인터페이스를 위한 extensions 등이 제공/판매 됩니다.
3rd Party 업체에서 직접 add-ons 과 extensions을 제작해 판매 가능합니다.
23
Customer Stories
24
World Leading Companies Use Our Technology
9 of the Top 10
MEDICAL DEVICE
MANUFACTURERS
4 of the Top 5
IT STORAGE
PROVIDERS
The Top 2
ATM
MANUFACTURERS
The World’s LARGEST
TELECOMMUNICATIONS
COMPANY
The World’s LARGEST
INDUSTRIAL
MANUFACTURER
The World’s LARGEST
EMBEDDED SOFTWARE
COMPANY
Industrial Electronics
& High Tech
Commercial
Equipment
Medical
Devices Life Sciences
25
Demonstration
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ThingWorx 플랫폼 적용 영역
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The End