LBS SNS

2012. 11. 15 (biahn99@seeon.kr)

(SeeOn)

@LBSAHN

mailto:biahn99@seeon.kr

Social Network(Ex)

http://cfs8.tistory.com/upload_control/download.blog?fhandle=YmxvZzk3NDEyQGZzOC50aXN0b3J5LmNvbTovYXR0YWNoLzAvMTguanBn

The Social Media Universe is Expanding

15MM+ users

135MM+ users

51MM+ users

15MM+ users

62MM+ users

232MM+ monthly active users

115MM+ subscribers

20MM+ blogs

6MM+ users

800 MM+ monthly active users

230MM+ users 2MM+ users

500K+ users

800MM+ monthly users visit site

Source: Official and Estimated statistics. Facebook, YouTube, Zynga, Twitter, LinkedIn, Groupon, Flickr, Tumblr, Instagram, Foursquare, Pinterest, scvngr, Path, Google+ SlashGear, TechCrunch / Comscore, FastCompany, Oink: TechCrunch, GetGlue, Foodspotting: Soraya Darabis LinkedIn

100K+ users

2MM+ users

2MM+ users

1.5MM+ users

Source: Estebancontreras, The State of Social Media Marketing in 2012

http://advertising.yahoo.com/article/flickr.htmlhttp://www.slashgear.com/google-passes-62-million-users-adding-625000-new-users-daily-28204738/http://techcrunch.com/2011/12/22/googlesplus/http://techcrunch.com/2011/12/22/googlesplus/http://techcrunch.com/2011/12/22/googlesplus/http://techcrunch.com/2011/12/22/googlesplus/http://www.fastcompany.com/1726460/fashion-site-polyvore-is-creating-an-army-of-anna-wintourshttp://techcrunch.com/2011/11/22/oink-hits-100k-downloads-with-a-100k-items-added-in-under-three-weeks/http://blog.getglue.com/?p=8976http://www.linkedin.com/in/sorayadarabihttp://www.linkedin.com/in/sorayadarabihttp://www.linkedin.com/in/sorayadarabihttp://www.linkedin.com/in/sorayadarabihttp://www.linkedin.com/in/sorayadarabihttp://www.linkedin.com/in/sorayadarabi

Location

App Store : 34% Android Market : 28% Mash Up Contents : 39%

Opportunity of LBS

NEXT SNS? Facebook, Twitter

Check-In Services (LBSNS : Location based SNS)

The Times : 2010 (Check in) !

RWW(ReadWriteWeb) : .(The Era of Location-As-Platform Has Arrived)

(Facebook) (what youre doing) , (where youre doing it) !

LBSNS : Print(Check-In)

8

-

LBSNS : Gamification(Battle Ground)

9

LBSNS : Near Communications(SNS)

10

11

?

, , , ?

15 20~40 : 0.1%

~

, ,

?

.

.

/

: SNS ? ? ?

, --> -->

8 9 10 11

187 213 256 289

13 16 19 21

11 15 17 20

85% 94% 89% 95%

- 1 Event

(427~5 25)

1184

125

110

88%

8 9 10 11

57,802 59,510 63,297 66,798

21,678 22,513 23,847 25,798

4,336 5,178 4,531 5,676

20% 23% 19% 22%

- 6 3 377 - 100 - 10

- 20, 30 12 277 - - 11 3

- 3 - 7 4 586

Brands with SeeOn

23

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Mobile location-based services to more than $12.7 billion by 2014, according to Juniper Research - Sales of Apps - Mobile Ad tied with apps One of every 5 searches is location related

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Korea eCommerce Market : 24B$ SoLoMo Market : 8B$(E)

SoLoMo Market

26

27

28

Gowalla

30

SeeOn

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3,600,000 People use SeeOn Service

Story & Place

32 Ahem, Bubble, View, Sync to SNS

http://twitter.com/http://me2day.net/http://me2day.net/

SeeOn Concept May, 2010

SeeOn - July, 2010

SeeOn Apps.

Social Graph vs ()

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F

F

f

f f

A

A

A

F : friend relationships f : following relationships A: region relationships

: People

: POI

f

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SeeOn is a Real Game !! (On & Off-Line)

SeeOn Principle

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Socialization Gamification

Gratification

Social Graph

Sharing

Community

Fun

Interactive

(Collaborate)

Location Aware

Special Offers

Information

Commerce

SeeOn HOT Place

40

41

SeeOn

, T 1

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SeeOner

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150 peoples - SeeOn Supporters http://www.youtube.com/watch?v=W6j8cDQuqxA

http://www.youtube.com/watch?v=W6j8cDQuqxA

http://www.youtube.com/watch?v=Xl6Bnrs6jp4

http://www.youtube.com/watch?v=Xl6Bnrs6jp4

[] blogs.wsj.com [] 2012 SNS ,

Facebook Place/Deals Facebook

- : 2004. 2, USA - URL : www.facebook.com - : 9 1 (2012 3 ) - : 7(2012 5 ) - : 118.34

Facebook LBS

- - ( ) - ( ) - - Friend Shake

Source -SNS by , 2012.6

http://cfile9.uf.tistory.com/original/2054C3364CD1FF4955D8BB

-Geo Location API -

[] [] gigatweeter.com

Twitter Twitter

- : 2006. 7, USA - URL : www.twitter.com - / : 5 / 64(2012 5 ) - : 297(2012 5 ) - : 8 8 (2011 9 ) - : 71.43

Twitter LBS

Source -SNS by , 2012.6

[] [] , DMC Media

Google+ Google+

- : 2011. 6, USA - URL : http://plus.google.com - : 9(2012 1)

Google LBS

- - / / - - (Google Maps Coordinate) 5 / 15

Source -SNS by , 2012.6

[] uc.sungshin.ac.kr/course/data/DisSys2010 [] www.foursquare.com

SNS 2

Foursquare Foursquare

- : 2009. 3, USA - URL : www.foursquare.com - : 2,000 (2012 4 ) - : 20 - : 75 - (mayor) Social () 60 ,

-

Foursquare

Yelp NASDAQ Market Cap : 1.6B$ Monthly Visit Users : 70M - : 2,500 (2012 4 )

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Local Commerce

http://www.youtube.com/watch?v=ImNEWcg0d80

http://www.youtube.com/watch?v=ImNEWcg0d80

SoLoMo Commerce

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,

Longtail

,

On-Line

,

On-Line +Off-Line

()

Local

E-commerce (Commerce 2.0)

Smart-commerce LBS + S-Commerce

(Commerce 3.0)

Mobile Local Ad.

Advertising targeted based on your physical location and proximity

Push : Changes in location trigger a message Example: Bluetooth transmitters

Pull : User requests data and gets targeted ads Example: logging onto the Grid

LBA makes digital advertising appealing for smaller advertisers, should increase the volume of clicks and improve relevance of the advertising

Mobile Advertising Industry to Reach $24 Billion by 2015

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4.11 Check-In Data

Thank You

@LBSAHN

(biahn99@seeon.kr)

(SeeOn) 1577-3957 1303-36 BD 4F

mailto:biahn99@seeon.kr