– massimo pezzini , gartner

www.appistry.comThe Fabric of Business

Appistry OverviewScalability Simplified: Critical requirements and new solutions for high-volume data processing

Dan Wilbricht

“Fresh, radical and powerful technology aimed at meeting the needs of highly demanding business problems.”

– Massimo Pezzini, Gartner

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Agenda

• New challenges for a data-driven world• The Appistry solution• Case studies

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Abundant data drivingnew requirements

• Data sources

• Sophisticated analytics

• Internet distribution

• New business models

• System to System (SOA)

• Customer Expectations

•Mobile Access

• Constant change

DEPARTMENTALAPPLICATIONS

ENTERPRISEAPPLICATIONS

DA

TA IN

TEN

SE(V

OLU

ME

)

CPU INTENSIVE(# OF SERVERS)3


Data and compute-intensive applications for high-volume data processing

“Real-Time” analytics

SOAEvent-Driven applications

Enterpris

e HPC

Decisi

on Man

agem

ent (E

DM)

New applications/initiatives to meet changing needs

Legacy migration

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Challenges:I.T. & Business Executive• Capability & competitiveness• Time to market• Project risk• Organizational skill sets• Overall spend

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Challenges:Architecture & Development• Complexity of distributed / multi-core

development • Data partitioning issues• Data caching issues• I/O bottlenecks• Parallelization / coordination of work• Resource Management• Externalizing process & rules

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Challenges:I.T. Operations• Non-standard infrastructure• Service levels• Deployment• Version control

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PLATFORM

“Rea

l-Tim

e” an

alytic

s

SOAEve

nt-Driv

en ap

plicati

ons

Enterpris

e HPC

Decisi

on Man

agem

ent (E

DM)

HIG

H-V

OLU

ME

DA

TA P

RO

CE

SS

ING

New platform required

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“Googlization” Simplified

• Effortless scale, on-demand• Decreased time-to-market• Agile & resilient• Commoditized infrastructure• Pervasive Web services• Unified deployment model across

technology platforms

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Appistry Enterprise Application Fabric A grid-based application platform that dramatically simplifies the development

and deployment of agile applications for high-volume data/transaction processing

Appistry EAF Overview

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Application Fabric Characteristics

Scale-outVirtualization

Application-levelFault Tolerance

AutomatedManagement

Fabric provides software-based reliability:

•Application state propagated to multiple machines at all times

•Ensures no job / transaction ever fails

•Simplifies development and operations

•Enables use of commodity hardware

Fabric & applications easy to deploy and manage

•Dynamically discovers and assimilates new computers

•Automatic provisioning of software stack

•Updates occur without downtime

•Maximizes performance while minimizing resource consumption

Fabric looks like a single system:

•Enables linear application scale

•Complexity of distributed software development hidden from developers

•Complexity of distributed system management hidden from operators

Applications ‘inherit’ these capabilities without manual coding11


Comprehensive Platform for HVDP

Linux Windows

x86

Appistry EAF

Adaptive/Distributed Load Balancing

Fabric API Remoting Web ServicesService Access

JavaPOJO

.NETPONO

C/C++ LegacyService Grid

Process-BasedOrchestration

External(Web)Service

Distributed Cache & State ManagementData Grid

Managem

ent & M

onitoring

Self-Organization

Deployment &

Provisioning

…

Policy Definition & Enforcem

ent

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Business Results / Value:

Demonstrated ability to:

• Decrease time-to-market• Simplify development• Reduce project risk• Simplify operations• Provide scalability• Enhance reliability

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Case Study:Decreasing development complexity for a high-volume image processing application

• Data: Raw satellite image is retrieved from SAN and broken up into tiles

• Process: Tiles are processed using proprietary GeoEye algorithms for sharpening, geocorrection, etc.

• Result: Tiles are reassembled and stored back in SAN

Challenges:

• Multi-core / SMP development complexity• Risk, cost and agility of traditional platforms• Meeting customer SLAs

Results:

• Imaging applications now able to process in excess of 5 TB of satellite imagery per day

• Developers able to focus on core competencies• Capital savings greater than $1.2 million• Easily meet customer requirements for

maximum processing time

Appistry EAF at GeoEye

Data Process ResultThe leading provider of satellite imagery for government and commercial applications, GeoEye is building its next-generation image processing applications on Appistry EAF.

“ By relying on the application fabric to provide scalability, reliability and manageability, we can leave our infrastructure concerns behind and focus on providing maximum value to our customers. ” – Ray Helmering,VP Photogrammetric Engineering at GeoEye

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Case Study:From Single-Threaded Algorithm in Lab to Large-Scale Logistics Solution in Two Days

• Data: Database of today’s packages• Process: Calculate routes for each truck based on

today’s packages• Result: Calculated routes propagated to loading and

tracking systems

Challenges:

• Bringing strategic application to market quickly

• Supporting existing application code• Ensuring predictable request execution

Results:

• Application deployed in one day• Predictably processes all shipments in

required timeframe• Application to save tens of millions of dollars

per years

Appistry EAF at FedEx

Data Process ResultIn order to increase efficiencies, FedEx is building a key logistics planning application on Appistry EAF.

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• Data: Online: Authorization requests received from merchants. Batch: Settlement files received from banks. Files parsed, split and passed to fabric application

• Process: Authorizations and settlement records processed by Clearent engine

• Result: Settlement transactions placed with banks

Challenges:

• Bringing their service to market quickly• Ensuring high-quality service with minimal

capital investment and operating costs• Laying a strong technology foundation for

future growth

Value Proposition:

• Facilitated smooth product introduction• Provides high reliability on lower-cost

infrastructure• Reduces application security risks• Decreases system administration costs by

60%

Appistry EAF at Clearent

Data Process ResultTo create overwhelming competitive advantage for its credit card processing business, Clearent built it’s core applications on Appistry EAF.

“ A common perception in our industry is that you need to start with a certain scale to be effective. Our belief is that with the Appistry fabric in place, we are able to shatter these barriers and achieve competitive performance and economics with much smaller volumes. ”

– Dan Geraty, President and CEO of Clearent

Case Study:Reduced Time-to-Market and Efficient Resource Utilization for a Service-Oriented Suite of Financial Services Applications

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Your Application Portfolio

Learn more about how can Appistry help you develop, deploy and manage applications for:• "Real-Time" Analytics

Improve business insight and responsiveness with analytical applications that meet the challenge of providing the right results, when you need them.

• High-Performance ComputingExploit the price/performance of easily-managed grid infrastructure for your compute-intensive HPC and HPTC applications.

• High-Volume Data ProcessingKeep abreast of, and make sense of, the pools and streams of information managed by your business with data-intensive applications able to scale to today's and tomorrow's need.

• Services-Oriented ApplicationsField incrementally scalable, highly-reliable business applications in C, Java and .NET in record time, and with minimal complexity.

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– massimo pezzini , gartner

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