人教修订版 高中三年级 ( 上 ) Unit 5

Revision1. Don’t leave the water ____ while

you brush your teeth. ( 天津 200

4)

A. run B. running

C. being run D. to run

B

2. Laws that punish parents for their

little children’s actions against the

laws get parents _______. ( 重庆 2004)

A. worried B. to worry

C. worrying D. worry

A

3. He looked around and caught a

man ____ his hand into the pocket

of a passenger. ( 北京 2004 春 )

A. put B. to be putting

C. to put D. putting

D

4. The teacher asked us _____ so

much noise. ( 北京 2003)

A. don’t make B. not make

C. not making D. not to make

D

5. An army spokesman stressed that

all the soldiers had been ordered

____ clear warnings before firing

any shots. ( 上海 2003)

A. to issue B. being issued

C. to have issued D. to be issued

A

Fast reading Fast reading

1. What makes a good slogan?

A good slogan should be "catchy"

or easy to remember, and should

convey a message that will make

consumers form a positive

image of the company and

product.

2. What should be paid attention

to when selling products abroad?

The translation must be correct.

Careful readingCareful reading

1. How does the language used in ads

differ from ordinary language?

I think ad-makers choose words and

brand names that can create a positive

image of the product they are

promoting.

I think ad-makers choose words and

brand names that can create a positive

image of the product they are

promoting.

2. How do companies choose names for

their products?

Companies choose names for their

products in different ways: telling the

advantages of the products, making the

products easy to remember, choosing a

funny or unusual name, choosing

Companies choose names for their

products in different ways: telling the

advantages of the products, making the

products easy to remember, choosing a

funny or unusual name, choosing

names from old stories or legends or

inventing new words.

names from old stories or legends or

inventing new words.

3. What are the advantages and

disadvantages of using a story as an

advertisement?

I think the advantages of using a

story as an advertisement are that it

may be humorous and attract readers’

I think the advantages of using a

story as an advertisement are that it

may be humorous and attract readers’

attention. And the disadvantage is that

readers or viewers can’t remember the

name of the product.

attention. And the disadvantage is that

readers or viewers can’t remember the

name of the product.

4. What is strange about the phrases “a

free gift” and “an added bonus”?

That means sometimes we pay more

than its real cost. In other words, it is

not a free gift at all.

That means sometimes we pay more

than its real cost. In other words, it is

not a free gift at all.

Language pointsLanguage points

1. differ from 1. differ from

His views differ considerably from

those of his parents.

His views differ considerably from

those of his parents.

2. attach ... to 2. attach ... to A good ad often uses words towhich people attach positive meaning. A good ad often uses words towhich people attach positive meaning.

好广告总是使用能引起人们正面联想的词语。 attach ... to 意为“贴；固定；附着”。如： We should attach primary importance

to the development of economy.

我们要把发展经济的工作放在第一位。

好广告总是使用能引起人们正面联想的词语。 attach ... to 意为“贴；固定；附着”。如： We should attach primary importance

to the development of economy.

我们要把发展经济的工作放在第一位。

attach a document to a letter

将文件附在信中 attach labels to the luggage

把标签系在行李上 She attaches great value to being

financially independent.

attach a document to a letter

将文件附在信中 attach labels to the luggage

把标签系在行李上 She attaches great value to being

financially independent.

3. easy to remember3. easy to remember

His strange ways made his lessons lively and easy to remember. His strange ways made his lessons lively and easy to remember.

4. a series of4. a series of

She gave a series of lectures last year on contemporary British writers.

She gave a series of lectures last year on contemporary British writers.

5. When translated ...5. When translated ...

When translated, this sentence has s

everal meanings.

When translated, this sentence has s

everal meanings.

6. in the 1960’s6. in the 1960’s

The buildings were built in the 1960’s. The buildings were built in the 1960’s.

7. refer to7. refer to

You can refer to your notes when you

are speaking. This is not the dictionary

which I referred to.

You can refer to your notes when you

are speaking. This is not the dictionary

which I referred to.

8. make sense8. make sense

It makes sense to buy a large packet

because it works out cheaper in the e

nd.

It makes sense to buy a large packet

because it works out cheaper in the e

nd.

9. Sometimes, the promises do not

make sense.

make sense 意思是“有意义；有道理；讲得通”，接宾语时，后加 of 。如： This sentence just doesn’t make sense,

no matter how you read it.

无论你怎样读这个句子，它还是讲不通。

9. Sometimes, the promises do not

make sense.

make sense 意思是“有意义；有道理；讲得通”，接宾语时，后加 of 。如： This sentence just doesn’t make sense,

no matter how you read it.

无论你怎样读这个句子，它还是讲不通。

Reading (Workbook on P182) Reading (Workbook on P182)

Fast reading Fast reading

Who work in an advertising firm and what they do? Who work in an advertising firm and what they do?

1 ． The first person is in charge of the whole project. 1 ． The first person is in charge of the whole project.

2 ． The second one will think up an idea for the ad. 2 ． The second one will think up an idea for the ad.

3 ． The third one will go to buy space

in newspapers or time on TV.

3 ． The third one will go to buy space

in newspapers or time on TV.

4 ． The fourth person is a writer to w

rite the text for the ad.

4 ． The fourth person is a writer to w

rite the text for the ad.

5 ． There is another one, a designer to

design the ad, using pictures, or photos a

nd the text.

5 ． There is another one, a designer to

design the ad, using pictures, or photos a

nd the text.

Media Posters/Billboards

Advantages

Disadvantages

Suitable for...

Attract new customers Attract new customers Seen from a distance, last for a short time Seen from a distance, last for a short time Inform customers about a new product Inform customers about a new product

List advantages and disadvantages of different media.

List advantages and disadvantages of different media.

Media Printed media

Advantages

Disadvantages

Suitable for...

Provide detailed information Provide detailed information

Have to be bought; Have limited consumers Have to be bought; Have limited consumers

Introduce new products Introduce new products

Media TV and radio

Advantages

Disadvantages

Suitable for...

Reach large audience; Have powerful influence Reach large audience; Have powerful influence

Very expensive; Have to be seen or heard Very expensive; Have to be seen or heard

Promote a product or persuade consumers Promote a product or persuade consumers

Media The Internet

Advantages

Disadvantages

Suitable for...

Being “interactive” Being “interactive”

Carry untruthful ads Carry untruthful ads

Provide latest information Provide latest information

Media Movies

Advantages

Disadvantages

Suitable for...

Carry ads unnoticed Carry ads unnoticed

Have to be seen Have to be seen

Provide hidden information Provide hidden information

Homework Homework

1. Learn by heart the key words

and phrases learnt in this part.

2. Get the students to prepare for

Writing.

1. Learn by heart the key words

and phrases learnt in this part.

2. Get the students to prepare for

Writing.