2

PITCHING YOUR VISION

Do you need to sell investors a dream that is far from

realization? Here are the elements of a presentation

that can give your pitch a bigger impact.

3

COVER SLIDE

1

sets the vision for things

to come. Use a concise

one-liner to clearly reflect

your main message.

The

4

ABOUT US You really do not need this

slide when presenting in front

of an audience. The “About

Us” should have been

covered during your opening

pitch.

2

5

MAIN ASSETS

3

is a slide that will grab investors’

attention and let them know

why they should be listening to

you. It is very powerful if done

correctly. Stick to 3-4 points.

6

that’s the specific market that you

will be targeting, and hopefully

changing. Don’t confuse the

investor with irrelevant data.

ADDRESSABLE MARKET

4

Focus on the

7

THE MARKET CHALLENGEShare the market need through

an engaging story to make a

bigger impact.

5

Define the villain in your story who is

8

6

Who is the hero that comes to

the rescue? That’s

YOUR SOLUTION Communicate it in the simplest

terms. Make sure the investor

understands it before you dive

into the technology and the

“deep” science.

9

could be an objective stamp of

approval. Use an attractive

image of the person you are

quoting and a one-liner from

what they had to say.

TESTIMONIAL

APPROVAL

7

A good

10

HOW DOES IT WORK? Show how your solution works in

3-4 steps. Couple the content

with icons if possible to improve

clarity. Here’s the place to show

a video if you have one.

8

11

Present only data that is relevant to

your story. Here’s the secret:

Remove any information from the

graphs and charts, including lines,

that does not contribute to the story.

PRE-CLINICAL/CLINICAL DATA

9

12

INTELLECTUAL PROPERTYOnly give top-line info about

your IP status and strategy.

You will usually not require a

separate IP slide.

10

13

Use an illustrative comparison such

as a magic quadrant where you can

compare the most significant

competitive parameters. And…try to

avoid using tables if possible.

COMPETITION11

TEAMslide to show only the

leaders. Investors usually

bet on the jockey and not

on the horse.

14

Limit the

12

15

with a timeline showing the

different stages on a quarterly

basis or an annual basis.

ROADMAPPresent the

13

16

ADDITIONAL INDICATIONSonly briefly. No need to dive

deeply into dozens of

indications that may or may not

occur in the future.

Mention14

17

Let investors know what will be

needed to get your venture

safely to the next round of

financing. Expected revenues

are usually not needed.

FINANCIALS15

18

END SLIDE Instead of “Q&A” or “Thank

you,” add a tagline that says

what a great investment

opportunity this is.

16

Rethink the content on the

19

LIFE SCIENCE PRESENTATIONS

Remember that the objective of the initial investors

presentation isn’t to tell investors everything about your

solution. It is to make it interesting enough for investors to

call you back for a next meeting.

The elements of preparation shown above should allow you

to do just that, and to win the day.

YOU CAN DO IT!

If you need our help to create a “kick ass”

investor presentation, do not hesitate to let

me know. We would love to help you shine

in the eyes of investors and partners.

Get started!

Send us an email

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EXPERTS IN LIFE SCIENCES COMMUNICATIONS

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