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()

()

()

()

Decision Making

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Context

()

Powerpoint

()

()

()

mailto : [email protected]

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III

I

1

002

1

Unit 1-1 PartI 006

Unit 1-2 PartII 008

Unit 1-3 010

Unit 1-4 PartI 012

Unit 1-5 PartII 014

Unit 1-6 PartI 016

Unit 1-7 PartII 018

Unit 1-8 PartI 020

Unit 1-9 PartII 022

Unit 1-10 PartI 024

Unit 1-11 PartII 026

2

Unit 2-1 PartI 030

Unit 2-2 PartII 032

Unit 2-3 PartI 034

Unit 2-4 PartII 036

Unit 2-5 038


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IV

3

Unit 3-1 PartI 042

Unit 3-2 PartII 044

Unit 3-3 046

Unit 3-4 PartI 048

Unit 3-5 PartII 050

Unit 3-6 PartIII 052

Unit 3-7 PartI 054

Unit 3-8 PartII 056

Unit 3-9 PartI 058

Unit 3-10 PartII 060

4

Unit 4-1 PartI 064

Unit 4-2 PartII 066

Unit 4-3 PartI 068

Unit 4-4 PartII 070

5

Unit 5-1 PartI 074

Unit 5-2 PartII 076

Unit 5-3 PartI 078

Unit 5-4 PartII 080

Unit 5-5 PartI 082

Unit 5-6 PartII 084



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V

6

Unit 6-1 090

Unit 6-2 VS. 092

Unit 6-3 PartI 094

Unit 6-4 PartII 096

Unit 6-5 098

7

Unit 7-1 102

Unit 7-2 104

Unit 7-3 PartI 106

Unit 7-4 PartII 108

Unit 7-5 110

Unit 7-6 112

8

Unit 8-1 PartI 116

Unit 8-2 PartII 118


Unit 8-4 122

Unit 8-5 124

Unit 8-6 PartI 126

Unit 8-7 PartII 128


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VII

Unit 10-12 157

Unit 10-13 3C

158

Unit 10-14 159

Unit 10-15 160

Unit 10-16 161

Unit 10-17

162

Unit 10-18 163

Unit 10-19 165

11

Unit 11-1 168

Unit 11-2 100169

Unit 11-3 3C 170

Unit 11-4 171

Unit 11-5 172

Unit 11-6 173

Unit 11-7 174

Unit 11-8 175

Unit 11-9 176

Unit 11-10 177

Unit 11-11 178

Unit 11-12 179

Unit 11-13 180

12

Unit 12-1 SONY

182


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VIII

Unit 12-2 Panasonic 184

Unit 12-3 EPSON

186

Unit 12-4 187

Unit 12-5 188

Unit 12-6 SHARP 189

Unit 12-7 190

Unit 12-8 191

Unit 12-9 Canon192

Unit 12-10 193

Unit 12-11 194

Unit 12-12 195

13

Unit 13-1

198

Unit 13-2 199

Unit 13-3 200

Unit 13-4 202

Unit 13-5 203

Unit 13-6 204

Unit 13-7 205

Unit 13-8 206

Unit 13-9 208

Unit 13-10 209

Unit 13-11 210

Unit 13-12 211


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IX

Unit 13-13 2002200 212

Unit 13-14 VIP

213

Unit 13-15 214

Unit 13-16

215

Unit 13-17 CF

216

Unit 13-18

217

Unit 13-19 218

Unit 13-20 219

Unit 13-21 220

Unit 13-22 221

14

Unit 14-1 224

Unit 14-2 225

Unit 14-3 226

Unit 14-4 226

Unit 14-5 227

Unit 14-6

228

Unit 14-7 229

Unit 14-8 230

Unit 14-9

231

Unit 14-10

232


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X

15

Unit 15-1 234

Unit 15-2 234

Unit 15-3 240

Unit 15-4 242

Unit 15-5 244

Unit 15-6 244

Unit 15-7 245

Unit 15-8 246

Unit 15-9 250

Unit 15-10 251

Unit 15-11 252


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1

2

3

4

5

6

7

8

9

1

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25

76

25

83

7

25

EMBA

EMBA

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003www.wunan.com.tw

(02)2705-5066

1.

Disqualify

2.Context

3.

4.

1.

2.

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Unit 1-1 Part I

Unit 1-2 Part II

Unit 1-3

Unit 1-4 Part I

Unit 1-5

Part IIUnit 1-6 Part I

Unit 1-7 Part II

Unit 1-8 Part I

Unit 1-9 Part II

Unit 1-10 Part I

Unit 1-11 Part II

1

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006

1


Decision-Making

PlanDo

CheckActionP-D-C-A

Unit 1-1

Part I

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009


2.

1.

4.

3.

1

13

35

35

1

2

3

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010

1


PlanningPlanDecision-Making

()

()

Unit 1-3

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011


4

VS.

Plan

Replanning

Decision-Making

Planning

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012

1


1.What to do?

2.How to reach?

DynamicFlexible

Unit 1-4

Part I

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013


9

Flexible

Dynamic

1

2

1

23

4

5

6

7

89

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014

1


EPS

Unit 1-5

Part II

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015


7

1

2

3

5

4

6

7

1.

3.

2.

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016

1


()Strategic

Planning

()Operational Planning

()Supporting Staff Planning

()Business Planning1.

2.3.GDRADR

ECB4.5.6.

7.8.

9.10.11.

12.

()Sales Planning1.2.

3.4.5.6.

7.

Unit 1-6

Part I

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017


11

3

11

1.

7.6.

2.11.

5.8.

4.9.

3.10.

3.

2.

1.

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018

1


()Financial Planning1.2.

3.4.CB5.

6.7.8.

9.10.11.

()Investment Planning1.2.

3.4.5.

6.

()Marketing Planning1.2.

3.4.5.6.

7.8.9.10.

11.12.13.

14.

()Human Resources Planning1.2.3.4.

5.

()R&D Planning1.2.

3.4.5.

()Production Planning1.2.

3.4.5.6.

7.ISO8.()Management Planning1.2.

3.4.5.

()Legal Planning1.2.

3.IPR4.5.

6.7.

()Information Planning1.POS

2.

B2B

SCM / EOS

3.

CRM

4.B2C5.B2E

Unit 1-7

Part II

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019


1.

2.

3.

4.

5.

6.

7.

8.

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020

1


()

()

MarketingFinancialInternational Bussiness

ManagementStrategy

WhyHow

How MuchEvaluate

A+

C

Unit 1-8

Part I

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021


5

1.

5.

2.

3.

5

4.5W2H1E 8

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022

1


5W2H1E

()What

()Why

()How to Do

()How Much

()Evaluate

()When

Deadline

()Where

()Who

5W2H1E

Dimension

Context

Unit 1-9

Part II

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023


5

1.

2.

3.

4.5W2H

1E5.

6.

5

8

2 6

1 5

3 7

4 8

What

Why

How to Do

How Much

When

Where

Who

Evaluate

Dimension

Context

5.

4.

3.

2.

1.

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1063394

(02)2705-5066 (02)2706-6100

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wunanwunan.com.tw

01068953

/6

(04)2223-0891 (04)2223-3549

/290

(07)2358-702 (07)2350-236

20136

3 20

. .

, 2013.06

ISBN 978-957-11-7110-4 ()

1.

494.1 102007956

1FRZ

1frz圖解企劃案撰寫試閱檔

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