2-zocial-insight-3-เจาะลึก-gen-c-กับพฤติกรรมการซื้อของออนไลน์-by-zocialinc...

#Zocialinsight3

#Zocialinsight3

Connection

Convenience

Curation

Community

Creation

5Cs Gen C

#Zocialinsight3

Social Media Gen-C

** 481 Zocial Inc. 1 30 2558

Gen-C

77%

75%

25% No

11%

14%

7%

Wake Up

84%

73%

44% No

19%

20%

5%

Journey

88%

78%

42% No

23%

30%

3%

Wait for

Meeting

64%

45%

30%

No

18%

15%

24%

Toilet

77%

65%

25% No

16%

17%

8%

Working

88%

72%

44% No

22%

25%

3%

On The Bed

#Zocialinsight3

Social Media

#Zocialinsight3

Social Network

** Data as of August 2015

37 Millionaccount

3.4 Millionaccount

7.8 Millionaccount

#Zocialinsight3


Facebook All 705,627 page from 224 category

1. Community 90,459

2. Local business 65,618

3. Fictional character 35,576

4. Public figure 31,438

5. Health/beauty 31,101

6. Clothing 29,416

7. Shopping/retail 26,933

8. Product/service 19,416

9. Website 16,784

10.Musician/band 15,244

Facebook

87,450

#Zocialinsight3

** 481 Zocial Inc. 1 30 2558

content 87% 79% 79% 71%, 70%

No

Content Share()

#Zocialinsight3

Gen-C

** 481 Zocial Inc. 1 30 2558

3%

24%

34%

49%

55%

57%

YouTube

Pantip

Gen-C

#Zocialinsight3

Gen-C

** 481 Zocial Inc.

Under 18 years University Student(18-22 years)

First Jobber(23-26 years)

Stability Builder(27-30 years)

Life Settler(31-35 years)

Over 35 years

, Pantip

Gen-C ?

Pantip,

#Zocialinsight3

Thailand Standup Challenge

1.

2. 1 3

3.

#ThailandStandupChallenge #StrongerTogether

4. public

5.

6. 24

: Mthai Travel #stand

#ThailandStandupChallenge

#Zocialinsight3

#Zocialinsight3

#StandupThailandChallenge #standupthailandchallenge 39,417

** Data as of 30 Sep15

Top 10

1. 2. 3. 4. 5.

24%

23%

13%

10%

16%

15% 6. 7. 8. 9. 10.

#Zocialinsight3

S-Commerce (Social Commerce)

"

Social Network" Pawoot.com

#Zocialinsight3

Need Search Alternative PurchasePost

Purchase

S-Commerce

#Zocialinsight3

Need Search Alternative Purchase PostPurchase

13%

30%

45%

48%

Instagram

Pantip.com

News Feed Facebook

Social Media

** 253 Zocial Inc.

Social Media

Social Media 2.6

Consumer behavior insight

#Zocialinsight3


Purchase

Gen-C

** 253 Zocial Inc.

search engine


9%

15%

16%

24%

26%

31%

46%

68%

(#)

blogger

Pantip

Instagram

Facebook search

Google Search Engine

Marketing

#Zocialinsight3


Purchase

Social Media

** ETDA (2015)


92.1%Facebook

3

( 56-58)

85.1%Line

Baby Boomer

(

1)

43.9%Instagram

()

#Zocialinsight3

#Zocialinsight3

Hash Tag #SBN (Siam Brand Name) Hash Tag Instagram IG Shopping

** Zocialinc.com

#Zocialinsight3

Instagram

#Zocialinsight3

instagram

** 6,861 60 Zocial Rank

71%

3%

22%

4%

1%


ig

#Zocialinsight3

#Zocialinsight3

Instagram

#Zocialinsight3

#Zocialinsight3

** Instagram 5 , , , , 1-30 ..2558

Yaowarat MBK&Siam

Fortune tower

ig 1. 1,593 334 2. 560 158 3. 296 131 4. MBK 203 83 5. 136 83

Instagram (by Zocial Radar)

Central World

Platinum Fasion Mall

#Zocialinsight3

Zocial Radar

#Zocialinsight3

Instagram

#Zocialinsight3

Line 2

#Zocialinsight3


Gen-C S-Commerce

** 253 Zocial Inc.

Gen-C


75%

82%

86%

87%

87%

90%

(Followers)

#Zocialinsight3


** 253 Zocial Inc.


Gen-C , S-Commerce

12%

28%

34%

46%

61%

Comment

E-mail

Line

Inbox FB

COD

68.8%(/ )

31.2%(Cash On Delivery)

#Zocialinsight3

Pay Social Social Media

#Zocialinsight3


Purchase

** 481 Zocial Inc. 1 30 2558


!!!

Positive Feedback

Negative Feedback

51%61% 59%

47% 49%

49%39% 41%

53% 51%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Line Social media

Wall

#Zocialinsight3

(Key Take Aways) Gen-C 5Cs

Connection, Curation, Convenience, Community, Creation

Life Style content

S-commerce ()

Line , Facebook message

Real Time Communication

#Zocialinsight3

Infographic www.zocialinc.com

2-zocial-insight-3-เจาะลึก-gen-c-กับพฤติกรรมการซื้อของออนไลน์-by-zocialinc...

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