Go!Go!Go!

Go!Go!Go!Christina Hsu () 2016 9

AgendaPokemon Go LBS/AR/VR/MRPokemon Go

Pokemon Go

Pokemon Go2016/7/6,702055 1.3,206.5M,8 500M,10M, 2016/E 1B (usd)

Pokemon Go

5

PokemonPokemon20,7,272+usd 35B+TV16

The Men Behind Pokemon GoSatoshi Tajiri

Shigeru Miyamoto

Ingress

Ingressex. Google Map Team, 2015/8/12 Niantic Inc.2012/11/25, Android/iOS: AR , MMOG : iAD,Sponsorship, In-game sales: UGC

LBS/VR/AR/MR

LBS(Location-based Service)

A software-level service which uses information on the geographical position of the mobile device through mobile network to control features as information, entertainment or securityaka,GPS SoLoMo : Social, Location-based, Mobile Facebook

VR AR MR

AR (Augmented Reality) A live, direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.

MR (Mixed Reality) Aka hybrid realityis the merging of real and virtual worlds to produce new environments and visualisations where physical and digital objects co-exist and interact in real time.

VR (Virtual Reality) Immersive multimedia or computer-simulated reality, replicates an environment that simulates a physical presence in places in the real world or an imagined world, allowing the user to interact in that world. 3D(VR)!

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VR AR MR

Pokemon Go

Baidu, April 1, 2015

Alibaba, April 1, 2016: Buy+

-2016/2 Magic Leap deal-2016/3 Alibaba VR lab-2016/4 Buy+ video-2016/8 -2017/4 (E) Buy+ launch

VR The Reality

Q&A