30 年代经济大萧条的美国，设计对于时尚的考虑帮助企业或公司摆脱困境。职业工业设计师的出现。

驻厂设计师（ In-house designer 、 Staff Designer ）：Harley Earl 、 Walter D. Teague

顾问设计师（ Consultant Designer 、 Free Designer ）：Norman Bel Geddes 、 Henry Dreyfuss 、 Raymond Loewy

The Man Who Shaped America

The Father of Streamlining

The Father of Industrial Design

Raymond Loewy(1893-1986)

Raymond Loewy第一位上《时代》周刊封面的设计师。《时代》 “形成美国的一百件大事” ：罗维 1929 年在纽约开设设计事务所；第 87

件。1940 年《建筑论坛》：罗维是世界上唯一可以乘坐自己设计的汽车、公共汽车、火

车、飞机横贯美国的设计师。1974 年设计莫斯科人汽车（ Moskwich ），苏联政府委托西方人设计的第一个项目。提出 MAYA （ Most Advanced ， Yet Acceptable 创新但又可接受）设计原则。

1919Provided popular fashion illustrations for magazines such as Vogue and

Harper's Bazaar.Freelanced as a window designer for department stores, including

Saks Fifth Avenue and Macy's.

1929 Redesigned the Gestetner mimeograph machine.

1930 Hired as a consultant by the Hupp Motor Company.

1934 Designed the Coldspot refrigerator for Sears Roebuck & Company.

1936 Designed the GG-1 electric locomotive for the Pennsylvania Railroad.

1937 Published first book, The Locomotive: Its Aesthetics.

1937 Designed the T-1 electric locomotive for the Pennsylvania Railroad.

1942 Redesigned the Lucky Strike cigarette packaging.

1946 Designed the Greyhound Scenicruiser.

1947 Designed the Champion.

设计师雷蒙德 . 罗维——他的流线型，使销售曲线也呈流线型。

1949 Appeared on the cover of TIME magazine.

1951 Published second design textbook, Industrial Design, and his autobiography Never Leave Well Enough Alone.

1952 Founded the Compagnie de I'Esthetique Industrielle in Paris, France.

1953 Designed the Studebaker Starliner Coupé, which the MoMA later called a "work of art."

1954 Designed the Greyhound bus.

1954 Designed the 2000 Series for the Rosenthal Pitcher.

1955 Designed the Jaguar XK140.

1957 Designed the BMW 507.

1958 Designed the Jukebox for United Misic Corp.

1959 Designed the Lancia.

1961 Designed the Studebaker Avanti, "weight is the enemy."

1962 After designing the Shell logo, it becomes such a recognizable icon that Shell drops its name from their advertisements.

1965 Joined the President's Committee on Employment of the Handicapped.

1966 Designed the Chair for Barcalounger.

1967 Began working as a habitability consultant to NASA.

1972 Poll of stylists representing the Big Three automakers voted his 1953 Studebaker Starliner Coupé an "industry best." Also named one of the most influential Americans by LIFE magazine.

1975 Smithsonian Institution opened The Designs of Raymond Loewy, a four-month exhibit dedicated to "the man who changed the face of industrial design."

Some Works of Loewy

Coke, Slim line Style, 1964

Coke Dole Dispenser, 1949

Loewy Plywood Chair, 1943

DF2000

DF2000

The End.

Thanks.