ANALYSIS OF STRATEGIC PLANNING

Presented By :

Purushotam SatiPujil KhannaVinod KumarRabi Kr. Pradhan

STRATEGY IS A SET OF KEY DECISIONS MADE TO MEET OBJECTIVES.

CreativityManagementCommitmentEffective Strategic Planning

ELEMENTS IN STRATEGY FORMULATIONMISSION

OBJECTIVE

GOALS

TARGETSFORMULATION

ACHIVEMENTS

Strategists are individuals or groups who are primarily involved in the formulation, implementation, and evaluation of strategy.

STRATEGIC PLANNING

Corporate Strategy

Business Strategy

Functional Strategy

A STRATEGIC BUSINESS UNIT IS.A Unit comprising of one or more products having a common market base whose manager has complete responsibility for integrating all functions into strategy against an identifiable competitor.

CHARACTERISTIC OF SBU It has its own set of competitors. It has a manager responsible for strategic planning and profit performance, who controls most of the factors affecting profit. It is a single business, or a collection of related businesses, that can be planned separately from the rest of the company.

ADVANTAGES OF SBUS Intra Competition.

Corporate Image.

Better Management.

Higher Efficiency.

Better Customer Services.

STRUCTURE OF SBUCEOSBU ISBU IISBU IIIFINANCEMARKETINGPRODUCTION

DABUR INDIA LIMITED

1884 : START OF DABUR 1896 : FIRST PRODUCTION UNIT 1940 : LAUNCH OF DABUR AMLA HAIR OIL 1994 : RAISES FIRST PUBLIC ISSUE 2000 : CROSSES RS 1000 CRORE TURNOVER 2005 : ACCQUSITION OF BALSARA GROUP 2007 : BECAME THE THIRD MOST RESPECTED FMCG COMPANIES IN INDIA (business world November 2007) 2008 : START NEW U RETAIL CHAIN UNDER H&V STORE LIMITED.

VISIONDEDICATED TO THE HEALTH AND WELL BEING OF EVERY HOUSEHOULD

DABUR SBUS STRUCTURE DABUR

Consumer International Consumer Retail Care Business Health Care Division Division Division (CCD)(IBD) (CHD)

% SHARE OF DABURS REVANUE%

CORPORATE MISSIONTRANSFORM AN AYURVEDIC COMPANY TO A GROWING MODERN FMCG PLAYER BASED ON HERBAL PLATFORM ONE THAT WOULD EMBODY ALL THE CHARACTERISTIC OF A FMCG COMPANY.

CCD STRUCTURECCD (Consumer Care Division)

Personal Health Home Foods Care Care Care Care

E% SHARE IN CCD SALES

WORLD-WIDE PRESENCE OF DABUR

MANUFACTURING UNITS OF DABUR IN INDIA

FOUR FOLD STRATEGY

EXPANSION

ACQUISITION

INNOVATION

REGIONAL BRANDING

PROMOTIONAL STRTEGY

DISTRIBUTION STRATEGY

T.V COMMERCIALRADIONEWSPAPER POP DISPLAY WALL PANTING VIDEO VANS SALES PROPOTION CONTEST IN MELAS OR HAATS

PROMOTION STRATEGYDABUR HEAVILY ADVERTISED THEIR PRODUCT THROUGH VARIOUS CONTESTS-DABUR AMLA SUNDER DABUR AMLA SUSHEELDABUR YOGYA PRATIYOGITA HAJMOLA BAHANA CHAMPIONSHIPMELODIOUS VOICE OF PUNJABDABUR GULABARI MISS FRESH FACE OF UP 2008

PRICE STRATEGY

THE BCG GROWTH - SHARE MATRIXIt is based on the combination of market growth and market share relative to the next best competitor It is based on the observation that a companys business unit can be classified into four categories: Stars Question marks Cash cows Dogs

QUESTION MARKS (?)

Most businesses start of as question marks.They will absorb great amounts of cash if the market share remains unchanged, (low).Investments should be high for question marks.WHY QUESTION MARKS ?Analysis with DABUR INDIA-RETAILANALYSIS WITH CCD-DazzlChyawan Prakash

STARS stars are leaders in Business.

High growth, High market share.

Effort should be made to hold the market share otherwise the star will become a CASH COW.

Analysis with DABUR INDIA-IBD(29.4%) GROWTH RATEANALYSIS WITH CCD-DABUR GLUCOSE-32% (GROWTH RATE)DABUR HONEY-26%(GROWTH RATE)MESWAK-39%(GROWTH RATE)

CASH COWThey are foundation of the company and often the stars of yesterday.

They extract the profits by investing as little cash as possible.

They are located in an industry that is mature, not growing or declining.

Analysis With DABUR INDIA-CCD-14%(GROWTH RATE)ANALYSIS WITH CCD-CHYAWAN PRASHHAJMOLAREAL

DOGSDogs are the cash traps.

Dogs do not have potential to bring in much return.

Number of dogs in the company should be minimized.

Business is situated at a declining stage. ANALYSIS WITH DABURS CCD-CHD-0.6% GROWTH RATE

GROWTH STRATEGY

FOCUS ON NATIONAL BRANDING

WORK ON NEW PRODUCTS

SHOULD GIVE E-PURCHASINGFACILITY

CONCLUSION

DABUR HAS STRONG DISTRIBUTION NETWORK.

FOURTH LARGEST FMCG COMPANY OF INDIA

ONE OF THE MOST TRUSTED BRAND

HAVING VERY AGGRESSIVE STRATEGY TO CAPTURE THE DIFFERENT SEGMENT OF THE MARKET

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