跨軟硬體的網路服務規劃

HP6 網站企劃輕鬆聚 ＠Taipei, Taiwan

TH Scheeschee@hopendata.org

• 以網路服務為中心

• 真實經驗分享

• 非成功案例

• 很雜

Model - Applx

Web

Desktop

Device

MobileMx

iTunex

iPox

iPhonx

Subscription-based collection of online services and software

Application used for playing and organizing digital music and video files and also an interface to manage the contents on iPod and iPhone

Digital media player

Mobile phone

iPax Tablet

Web

Desktop

Device

Biophysical用哪裡使用？

Source: http://flowingdata.com

Geospatial在何處使用？

Temporal在何時使用？Source: http://iamtheweather.com

Mechanical有多大？

Contextual什麼情境？

DeviceApp

Our Approach

External Service

Devices

Desktop App

Accessories

Plugin (browser)

Facebook

Web Service Twitter

Partner Websites

Authentication

USB, Wireless

External Service

Devices

Desktop App

Accessories

Plugin (browser)

Facebook

Web Service Twitter

Partner Websites

Authentication

USB, Wireless

使用者體驗？

How we are doing it

Phase Zeroinsights

framework (persona, usage journey, experience journey, btand expression)

ideas (card sorting, ideas categories)user evaluationdesign thinking

Desktop Appvision statement

product requirementwireframe

Web Servicevision statement

marketing requirementproduct requirement

garmin, suunto, polar, holux, fitbit, bodymedia, nike, sigma, cateye, nintendo, kddi, tomtom

Web

Desktop

Device

Garmix Polax Suuntx

Training ManagexTraining Manager Litx

Suuntx Monitox

Pro TrainexTraininx Centex

Ant Agenx

Garmix Connect

Edgx series

Forerunnex series

Team solutions*

* Polax Team Software, Polax Team PDA Software, Polax Team Transmitter Kit, Polax Team Transmitter Set

FT/FS series

RS/CS series

Suuntx SporxPolax Personax Trainex

T series

D series

Misc.

Fitness and sports ◦ BT747 (Win, Mac) ◦ Topofusion (Win) ◦ Rubitrack (Mac) ◦ Trailrunner (Mac) ◦ SportTracks (Win) ◦ Ascent (Mac) ◦ VidaOne Diet & Fitness 3 (Win) ◦ TrackRunner (Mac) ◦ PowerAgent (Win, Mac, Linux)

Web App ◦ Twhirl ◦ Flickr Uploadr ◦ Picasa ◦ Tweetdeck ◦ Seesmic

Fitness ◦ Calories 2 (Mac) ◦ DietController (Mac)

Web

Desktop

Device

Challenges

Management

Team 1 Team 2 Team 3 Team 4

Vendor 1 Vendor 2 Vendor 3 Vendor 4 Vendor 5

OfferInfrastructure Customer

Finance

CORE CAPABILITIES

PARTNER NETWORK

VALUE CONFIGURATION

VALUE PROPOSITION

CUSTOMER RELATIONSHIP

DISTRIBUTION CHANNEL TARGET CUSTOMER

COST STRUCTURE REVENUE STREAMS

Thank youDankie dat jy

شكراTak

Dankeありがとうございます

감사합니다Cảm ơn bạnteşekkürlerСпасибоתודה

با تش)ر از شما謝謝

many sizes

謝謝