2012-11-30

12

cover letter

instructions

1 CGSS2006

2 12

clear definition1a 1b

3social desirability effect randomized response technique

4

//multidimentionality1Do you think that the United States made a mistake in deciding to defend Korea or not? [Gallop] 2Do you think the United States was right or wrong in sending American troops to stop the Communist invasion of South Korea? [NORC]

1. IMHC, 2008

53%14%3%2%285215417307122231073100%99%99%101%N5419631,197282

1Closed-ended questions

Open-ended questions

2BI6. 01 02 03 04 05 06 07 08 09 ___________________________ 10

B4bB4cB4d1.2.3.[B], :[00]

3Lazarsfeld 1944

the funnel sequence1 2 3 the inverted funnel sequence

order effect

wordingresponse setleading questionsthreatening questionsdouble-barreled questions

1focus groupgroup dynamics

cognitive interviewingback translation

2pretest

1234

201010Fowler, Floyd J. 1995. Improving Survey Questions: Design and Evaluation. Sage Publications, Inc.

20111Bradburn, Norman M., Seymour Sudman, and Brian Wansink. 2004. Asking Questions: The Definitive Guide to Questionnaire Design for Marketing Research, Political Polls, and Social and Health Questionnaires. John Wiley & Sons, Inc.

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