a very impermanent practice - the transformation of creative work in a digital age

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the transformation of creative work in a digital ag a very practice impermanent

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This paper will seek to identify the changing nature of creative work and its impacts on the higher education of creative professionals. At the intersection of reduced funding, increased compliance, portfolio careers, social media and technology the modern creative professional faces a significantly different workplace in the digital age. This paper will argue that creative work has become transitory, trans-global, trans-disciplinary and transformative. Further, creative workers have acquired a variety of skills from their engagement with social media, both professionally and personally, that have significant impacts on their expectations and engagement with education. The modern learner is seeking to use skills outside the established notions of artistic practice. These skills support rapidly evolving notions of professional identity, creative work, sustainability, collaboration, evaluation and sharing. The sharing of learner experience through and in creative work practice reveals tensions within a higher educational system predicated on a work practice that is no longer predominant or expected by the graduate. The trans-skills possessed and expected by the learner are challenged or remain under-utilised by their higher education engagement, resulting in disconnects in terms of practice application, the appropriateness of higher education study and the emergence of different modes of study such as DIY education and connected learning (Bryant, Akinleye & Durrant 2012; Jenkins 2009; Kamenetz 2010; Siemens 2005).

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Page 1: A very impermanent practice - the transformation of  creative work in a digital age

the transformation of creative work in a digital age

a very

practiceimpermanent

Page 2: A very impermanent practice - the transformation of  creative work in a digital age

the argument The nature of creative work has

changed significantly

• Creative industries have experienced reduced funding, increased

commercialisation and mission pressures

• Reduced base pay and standards of living for artists

• Technology has changed production, distribution and marketing of

creative work• Changing skills of the workers

themselves

Has Higher Education changed its provision to meet the needs of the

digital age creative professional?

Page 3: A very impermanent practice - the transformation of  creative work in a digital age

the method

Part 1Analysis and review of

over 120 blogs made by learners on the BA Professional Practice Programme - MDX

Part 2Extensive literature review as part of a project for the Vice

Chancellor - UG

Part 3My own practice as an

artist and academic in creative industries

Page 4: A very impermanent practice - the transformation of  creative work in a digital age

policy free zonegovernance free zonestatistics free zone

sorry!

Page 5: A very impermanent practice - the transformation of  creative work in a digital age

work is transitory

Page 6: A very impermanent practice - the transformation of  creative work in a digital age

work is

trans-global

Page 7: A very impermanent practice - the transformation of  creative work in a digital age

work is trans-discipline

Page 8: A very impermanent practice - the transformation of  creative work in a digital age

work is

transformative

Page 9: A very impermanent practice - the transformation of  creative work in a digital age

work is trans-professional

Page 10: A very impermanent practice - the transformation of  creative work in a digital age

What does it all mean?

Page 11: A very impermanent practice - the transformation of  creative work in a digital age

‘…(learners) communicate in a language that many academics don’t yet understand. It’s an ever-evolving

language of interpretation and expression, an interactive approach to learning, creating, and responding to information through a complex montage of images, sound,

and communication. Students are pushing learning into a new dimension’

John Seeley Brown

Page 12: A very impermanent practice - the transformation of  creative work in a digital age

‘We’ll have to abandon our institutional identities as users and clients to embrace more inventive, experimental, self-conscious

identities. Well have to become bricoleurs ‘The bricoleur-faculty draws on and engages students in the expanding new literacies fostered by

Web 2.0s new openness…the bricoleur-faculty asks students to make meaning through new conjunctions of sound, image, and text.

Larry Hanley

Page 13: A very impermanent practice - the transformation of  creative work in a digital age

Peter BryantUniversity of GreenwichEducational Development Unit

[email protected]