a2 music video evaluation 2 the one
TRANSCRIPT
A2 Music Video Evaluation
Vanessa Gutowski - Smith
Task Brief
Question 1:In what way does your media product use,
develop or challenge forms and conventions of real media products?
Questionnaire questions
• Are you male/ female?
• What age category are you?
0-10 11-20 21-30 30-40 41-50 50+
• What type of music are you into?
Pop – Hip hop/Rap/R&B – Punk/Mental – Gospel- Classic/Jazz/Blues - Country/Folk -Electronic/Techno/Alternative –Reggae – Other
• How do you feel about mainstream lime light artists Little Mix and One Direction?
• What do you like music videos to include? (Eg. Musicians/ Storylines?....)
• Where do you watch music videos?
Questionnaire questions
• Are you male/ female?
• What age category are you?
0-10 11-20 21-30 30-40 41-50 50+
• What type of music are you into?
Pop – Hip hop/Rap/R&B – Punk/Mental – Gospel- Classic/Jazz/Blues - Country/Folk -Electronic/Techno/Alternative –Reggae – Other
• How do you feel about mainstream lime light artists Little Mix and One Direction?
• What do you like music videos to include? (Eg. Musicians/ Storylines?....)
• Where do you watch music videos?
Mise –en- Scene
Lighting
Mise –en- Scene
Lighting
Mise –en- Scene
Lighting
Mise –en- Scene
SOUNDCamera work
Lighting
Mise –en- Scene
SOUNDCamera work
EDITING
Close up shots:Katy Perry – Fireworks
Nicki Minaj, Cassie – The Boys
Dance routines and Fashionable clothing and locations:Justin Bieber – As long as you love me
Britney Spears - Piece of me
Rock Genre
(Left) Billy Talent – Rusted from the rain
(Above) ACDC - Highway to Hell
Goodwin’s Theory – the 8 main principles1. Links between Lyrics and Visuals2. Links between Music and Visuals
(Complimentary, Contradiction or Amplification)
3. Genre characteristics4. Intertextual references5. Notions of Looking (Objectification of
women)6. Voyeurism (Direct gaze, other people
looking at artists, insight into artists life, screens and mirrors)
7. Demands of the Record Label (Representation of the artist)
8. Performance based, Narrative based or Concept based music videos.
Example of 1. Lyric = “shout”
Example of 5
Example of 6, 8 and 3
Goodwin’s Theory that I have used:
1. Links between Lyrics and Visuals2. Links between Music and Visuals (Complimentary, Contradiction or Amplification)3. Genre characteristics4. Intertextual references5. Notions of Looking (Objectification of women)6. Voyeurism (Direct gaze, other people looking at artists, insight into artists life, screens and mirrors)7. Demands of the Record Label (Representation of the artist)8. Performance based, Narrative based or Concept based music videos.
Theory 1 and 3 – Links between the lyrics (She bruises) and visuals (bruise on face). In this image there are also
alternative genre conventions as I have added darkness to the clip by my male covering up the bruise (symbol of their love loss) with
makeup.
Theory 8 – There is a concept and a theme to my music video.
Album title Reviews
Band name
Main Image
Website links
Record Labels
Awards
Release Date
Album title
Band name
Main Image
Website links
Record Labels
Release Date
My Album AdvertA Real Album Advert
Question 2:How effective is the combination of your
main product and ancillary texts?
Theme: Symbols of Control
Theme: Symbols of Control
Question 3:What have you learned from your
audience feedback?
Question 4:How did you use new media technologies in the construction and research, planning and
evaluation stages?
Planning and Research
Planning and Research
Planning and Research
Planning and Research
Planning and Research
Planning and Research
Construction stages
Construction stages
Construction stages
Evaluation
New technologies used in my ancillary tasks
Thank you for watching my presentation!
