advertisement letter

7/31/2019 Advertisement Letter

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Sakinah

Muflikhati(2008-32-

005)

Turmudhi

(2008-32-115)

Akhmad

Nadhif(2008-32-

157)

Rahayu

Utami

Rahayu

Apriyati(2008-32-268)

Mashuri

(2008-32-287)

Anggoro

Eko S.(2008-32-

356)


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Advertisement

message designed to promote tosell a product, a service, or an idea;

or

media for providing information,

calling attention to, and makingknown something that you want tosell or promote.


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Advertisement Letter


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What isadvertisement letter?


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An advertisement letter or a sales letter isa piece of direct mail which is designed to

persuade the reader to purchase a

particular product or service in theabsence of a salesman; or

A form of direct mail in which an

advertiser sends a letter to a potentialcustomer(http://en.wikipedia.org/wiki/Sales_letter).


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Function

To get the potential customers topurchase or to consume moreparticular product or brand


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COMPONENT/PARTOF ADVERTISEMENT

http://www.bizine.com/saleltr2.htm andhttp://advertising.about.com/od/salesletters/a/writesalesltrs.htm


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1. Business or Personal Nameplate

2. Addressee

3. Image and Headline

4. Introduction

5. Sub-headline

6. Body

7. Call to Attention

8. Testimonial


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1. Business or Personal Name

Write company name and theaddress.

It should include all of your contactinformation - telephone number, fax

number, email address, postal

address, and your website address.


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2. Addressee

To whom we send the letter

It is better if we know thecustomers name.


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3. Image and Headline

Optional (may use it or not)

Image: shouldnt use company logo,

you want to sell the product, not yourcompany name.

Use a specific image that is suitable toyour headline, lead, and theme, or donot use one at all. Stay with words.


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Headline:

The job of the headline is to:

a) get the readers attention,b) target the audience,

c) list a benefit,d) make a promise.

Use "power words" in the headline.

Try: "You." "Free." "Proven." "Imagine.""How To." "Fast." "Cheap." "Enjoy.""Now." "Learn." "Introducing," etc.


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The image, if used, is near theheadline. It helps to catch thereader's eye.

The headline is usually 3 - 30 wordslong. It grabs the reader's attention,and tells him what the ad (letter) is

about.


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4. Introduction

Tell a story that the reader can identifywith, in conversational tone

Make an announcement of a newproduct or service, a one of a kindevent, or important news, showcasing

your unique selling point You could go with something

provocative, perhaps a quote


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You could open by identifying the

readers problem, one that your productwill solve

Ask a question

Let the reader in on some secret or

little known information


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5. Sub-headline

This part is optional.

Sub-headline can help break up the

text of your letter into sections. Use subheads to sum up each section

to invite the reader into that section.

A sub-headline can also be used as thesecond part, to answer a questionposed in the headline.


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6. Body

Give the details of headline andsub-headline.

Give details of unique selling point.

State the product features and

benefits. Explain all about the product.


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7. Call to Attention

Tells customers what you want them todo.

"If you order before March 1, we willinclude a free . . ." Or "Money back

guaranteed . . ." Or "Discount is gooduntil . . ."


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8. Testimonial

A testimonial is an advertisement that

uses either written or spoken quotes

from people (famous or common) topraise the good qualities of a product.

It may be used when you want to

establish credibility, gain trust orgenerate word of mouth for your

business.


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Testimonial is optional.

e.g. Because these FasthandDrum Sticks are durable and light, Igive my best performance nightafter night.


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In writing Advertisementletter, you should....

Promote only one kind of product.

Be honest.

Close with a thank you and use asignature at the end of the letter.

Check the spelling and grammarmistakes.


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Questions

Comments


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Its time for us to ask to you


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ThanksFor

yourattention


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advertisement letter

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