KCB101 Storyboard Advertisement

Danielle Rocca, Jack Dixon and Paige Wanckel

Overview

A brand is a distinct product, service or business .

Topic covered: Brand concept of Sassy 30 second Advertisement storyboard Brand message through advertisement

Brand Concept

Target Market = females, 14 to 25 Represents attitude, sexiness and

excitement

Storyboard ...

Song appeals younger generation Realistic and relatable scenarios Strongest relationship with core

market

Emotional attachment between the core audience and the product

Can create a memory Associate product with emotions